The origin of Taiwan’s seven-eleven

[edit] 7-11 Day

July 11th every year is "7-11 Day". It is believed that this tradition was created by Taiwan's 7-Eleven and its earliest purpose I hope that the logistics units will not forget the hard work of front-line store operations, so this day is selected every year. All Taiwan 7-Eleven logistics unit personnel, including all senior managers, have to work in the stores for a day, so it is also called a side-by-side working day. Later, other countries followed suit, but with different purposes. 7-11 Day in the United States is positioned as a celebration. Every year on this day, 7-Eleven across the United States provides free Slurpees. Japan's 7-11 Day lasts for two days. In addition to July 11, there is also November 7. On this day, all 7-Eleven stores in Japan will clean up the lanes around their stores. This work is currently included in Taiwan's 7-Eleven Day work projects. . [6]

[edit] LOGO design

The official trademark notation of 7-11 is 7-ELEVEn, in which except the n at the end is lowercase, the rest of the English is in uppercase; The reason for this kind of design is folklore in the Chinese area (especially Taiwan) because of Feng Shui factors (the last stroke of the capital N is outward, which means that money will be scattered, while the ending of the lowercase n is inward, which means that money will be scattered. Attract money), but the official statement is that this design already existed during the Southern Company period, and the original designer only created this trademark because of aesthetic issues. [7][8][9]

[edit] 7-Eleven in various places

[edit] Japan

Japan’s 7-Eleven was launched in 1973 It was introduced from the United States by Ito-Yokado in 1974 and opened its first store in Tokyo, Japan in 1974. At the beginning of its establishment, there was great opposition within Ito-Yokado, and Suzuki Toshifumi (currently the CEO of 7-Eleven Japan) failed. It only obtained the approval of the company's senior management on the condition that it would not affect the parent company. Then, under the leadership of Suzuki Toshifumi, after long-term development, it is now the largest single convenience store chain company in the world, with currently 12,013 stores, occupying the world's largest convenience store chain. It accounts for one-third of the world's 7-Eleven stores. In 1991, it even bought 7-Eleven's global headquarters, American Southern Company. In 2005, it merged 7-Eleven Japan, Ito-Yokado, and 7-Eleven America into 7&I Holdings. Due to its successful development in Japan, 7-Eleven in most Asian countries mostly imitates Japan. Many stores in Taiwan, South Korea, Thailand and other places have shadows of Japanese business methods.

[edit] Features

Japan’s 7-Eleven has not completed its nationwide store expansion so far, and there are still as many as 10 prefectures without a single store[4].

Slurpees, cup sodas and hot dogs are not sold.

More than 30% of the turnover comes from the ready-to-eat products sold in the store, such as bento boxes, rice balls, oden and other microwaveable foods.

More than 50% of the items are exclusive or private label products.

Owns its own bank (Seppon Bank), whose main business is operating ATMs in 7-Eleven stores[10].

Through its subsidiaries, it operates the 7dream.com online shopping website (now renamed 711net.jp), and cooperates with Japan's Yahoo! to establish Seven&Y to operate online shopping.

The prepaid electronic wallet "nanaco" was released in 2007.

[edit] Taiwan

Main article: Uni-President Supermarket Co., Ltd.

Taiwan’s 7-Eleven originated in April 1978 by Uni-President Enterprises. NT$190 million was spent to establish "Uni-President Super Store Co., Ltd." and introduced 7-Eleven in 1979. In May of the same year, 14 "Unified Super Stores" were opened simultaneously in Taipei City, Kaohsiung City and Tainan City.

Taiwan 7-Eleven experienced six consecutive years of losses in its early days. In 1982, due to heavy losses, it was merged into the unified enterprise. After a period of hard work and exploration, it finally turned a loss in 1986. profit, re-independent as Uni-President Supermarket Co., Ltd., and then gradually emerged in the domestic channel competition, and finally won the number one position in Taiwan's retail industry, and signed a permanent agreement with 7-Eleven of the United States on April 20, 2000. Authorization Deed. The number of Qiancheng stores exceeded 1,000 for the first time after its establishment in July 1994, and exceeded 2,000 in 1999. It entered Yilan in 1995 and the Huadong area in 1996, completing the target of opening stores in all counties and cities in Taiwan. Since 1999, it has also opened stores across the sea to outlying islands, and has established more than 40 stores in Penghu County, Kinmen County main island, Lieyu, Matsu Nangan, Beigan, Dongyin, Green Island, Xiaoliuqiu and other outlying islands.

Taiwanese people often call them Uni-President Supermarket, Seven, 71, Xiaoqi, etc.

[edit] Features

Taiwan is second only to the United States, Japan and Thailand in terms of total number of stores, but in terms of average store density on land, Taiwan is far ahead of the United States and Japan, ranking first Second only to Hong Kong, Taiwan ranks first in the world in terms of average store density per population, with one store per 4,800 people. [11]

The types of 7-Eleven stores in Taiwan vary greatly. 7-Eleven can be found in stations, underground shopping malls, stadiums, schools, hospitals and department stores. The size of the stores also varies greatly. Compared with Japan, which has only entered special channel stores in recent years, Taiwan's 7-Eleven stores have undergone the greatest changes in store types in the world.

In 2000, we began to cooperate with the Taiwan Railways and opened new "Express" stores in train stations. Later, other operators followed suit; currently, there are 6 "Express" stores in the Taipei Railway Station (two of which are located within the paid area) [12].

It is the first convenience store operator in Taiwan to complete a comprehensive store opening on Taiwan’s main island and the first to expand into outlying islands.

The collection service provided in the store allows consumers to pay hundreds of fees such as water and electricity directly in the store. [13]

Automated teller machines (ATMs) have exclusively signed a contract with China Trust Commercial Bank, with the number of machines exceeding 3,000. In April 2007, the two parties cooperated to issue ATMs with both electronic wallet and credit card functions. "icashwave" card[14].

The store is equipped with a multimedia terminal ibon, which can provide services such as ticket sales, payment and credit card bonus redemption.

It does not directly operate online shopping business. It operates through subsidiaries and has signed contracts with many online shopping operators to provide in-store pickup or payment services.

In 2005, we copied the experience of 7-Eleven in Hong Kong and launched a store-wide integrated marketing war in Taiwan by giving away gifts with every purchase, resulting in substantial growth in performance.

You can use the self-developed iCash card (a prepaid stored-value card) in the store for payment. In 2007, Visa payWave credit card issued by China Trust was added for payment[15]. It also sells gift certificates on its own, which can be used not only in 7-Eleven but also in most unified circulation sub-group stores.

The exclusive spokesperson OPEN Junior was designed through a Japanese advertising company and a series of products were designed.

In 2008, Uni-President Group recognized that 7-Eleven (Uni-President Supermarket) was the most well-known Uni-President Group affiliated enterprise in Taiwan, so it added 7-ELEVEn to the name of the group's baseball team, becoming a Chinese professional baseball team. For the first time, the baseball team has a corporate brand name added to the team name.

In September 2008, the first store with a self-service gas station was established in Taoyuan County.