What should I pay attention to when naming brand names? Can the trademark name be repeated?

The naming of a trademark is not a combination of words, graphics, letters, numbers and other elements. It only indicates the weight, function, quantity and characteristics of the goods, and cannot be used as a trademark. The Trademark Law clearly stipulates that if you want to register a trademark successfully, you must avoid these situations. In addition, if it is similar to a similar trademark or has the same composition, it cannot be registered successfully. So if you want to register successfully, you need to pay attention to the following points.

Don't compare similar or similar trademarks with similar products.

People in China have similar preferences, especially the names used in business are more auspicious. However, there are millions of trademarks applied for every year, and there are only 50 types of trademarks. It can be seen that the repeatability is very high. In general, it is not cost-effective to register the same kind of trademark, or it is impossible to register successfully.

Don't directly show the quality and function of goods, let alone make deceptive exaggeration.

Some enterprises want to use words with propaganda effect as trademarks, thinking that this can show that the product quality is the best. Although the Trademark Law stipulates that such words cannot be used for registration, many enterprises still like to use such words as trademarks, and their intention is understandable.

Don't use the common name of the trademark.

The purpose of registering industrial generic names is obvious, that is, to monopolize the names and crowd out their competitors. This practice is not allowed. Even if the registration is successful, anyone can complain to the Trademark Review and Adjudication Board. Therefore, the trademark of industrial common name is in an unstable state.

Some people even look for Feng Shui masters to calculate their own names, but they ignore that the methods worked out by the masters are the same, and the repetition rate of the calculated names will be high. Instead of wasting money looking for a master, it is better to find a professional intermediary. The agent of the person in charge will first inquire according to the customer's requirements to find out the trademark name that is most suitable for the customer and most likely to be registered successfully.