How about Tianjin Shunchi Real Estate?

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The experience of being deceived and deceived by Tianjin Sunchi Real Estate (formerly Sunchi Real Estate)!

lt; brgt; Sunco acquisition techniques to suppress customer psychology

lt; brgt; (Operations Center)

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lt; brgt; Suppressing the customer’s psychological price is a crucial step in the entire acquisition process, and it is also related to whether profits can be maximized. Here are some tips for suppressing the customer’s psychological price:

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lt; brgt; 1. In the early stage of contacting the customer, you must first understand the customer's motivation for selling the house, that is, why they sell the house. At the same time, understand the customer's personality, and say different things to different people. For example, for generous customers, our attitude will be straightforward, and for timid customers, we can treat them "coldly". To understand the family situation, you can check the brand of cigarettes, the occupation you are engaged in, and the cosmetics you use if you are a woman. Wealthier customers will not care about every detail, while those with poorer families will calculate every point. When negotiating a contract, you must be careful not to let anything go. Customers catch mistakes. Pay attention to the customer's eyes when talking to them (according to experience, if the eyes shake from side to side, it means that there is doubt about your words; if the eyes blink after you quote, it means that they are more satisfied with your words).

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lt; brgt; 2. In the process of viewing the house, describe the pros and cons of the house type to suppress the customer’s price, such as: straight-door, independent house The ventilation is poor, the orientation is good or bad; the living room of the old house type is not easy to use, etc.; the house type with a patio is generally dirty and damp; whether there are watermarks in the roof of the house, whether there are cracks in the gable wall, and whether there are traces of treatment on the wall; The age of the house directly affects the loan issue and is also one of the conditions that suppress the price; the complete supporting facilities including transportation, schools, hospitals, supermarkets, etc. are all factors that affect the price; small supporting facilities include: are there any problems with water supply and drainage, and is there insufficient heating? Check the phenomenon of flakes, whether there is any problem with drainage in the community, whether the laying of water circuits is reasonable, etc.

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lt; brgt; 3. During the negotiation process, you can appropriately use examples to suppress the customer's psychological price: you can use a virtual transaction to cite a nearby house. Examples of closing a deal at a lower price; or by letting the customer see a copy of a fake contract. Tip: After the contract is signed, try to distract the customer from the more controversial parts when reading the contract, and do not attract the customer's attention.

The second price reduction is carried out after the quotation, and the third price reduction is based on the condition of the house through the appraiser's inspection. Process 2: Continuously lower prices. This process requires cooperation between chain stores. Store clerks pretend to be customers to lower prices; store clerks in different chain stores continuously lower prices; they lower prices through counter-insurance, and invite customers with weak demand intentions, such as those who do not have enough funds, to let these customers directly suppress the prices of homeowners. At the same time, we Do your job well in advance and don't make mistakes.

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lt; brgt; 5. Create public opinion: Create public opinion through our appraisers during the negotiation process with customers. For example: the introduction of business tax, personal income tax, loan restrictions, etc. all pose risks to us. After the risks are transferred to us, we must control the risks and appropriately reduce the prices for customers.

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lt; brgt; 6. Regarding the evaluation of the house when viewing the house: Generally, do not directly disparage the house, as this will arouse the resentment of the homeowner. First recognize the small advantages of the house, such as orientation and floors. Negate the fatal shortcomings of the house such as: proximity to substations, markets, etc. In this way, the price can be suppressed in the minds of customers without causing customer resentment, and at the same time, it can shorten the relationship with customers.

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lt; brgt; 7. Sticky notes: For customers who feel that the price is too high, you can post a selling note with a lower price near the customer's home (friendly reminder) : Do not stick it on the door of the customer's home, you can stick it on the corridor or on the road passing by) to suppress the customer's psychological price.

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lt; brgt; 8. The environment around the house: For example, whether the people living around the house are government personnel, civil servants, teachers, etc. Whether a high-quality person is a person of poor quality; what is the surrounding security situation and whether thefts occur frequently; observe the relationship between the homeowner and the neighbors. If the neighbors are discordant, this can suppress the psychological value of the customer. If you have Feng Shui knowledge, you can use this to lower the customer's price (for example, the window of the room faces the corner of the opposite building, the chimney, etc.)

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lt; brgt; 9. Introduce the company's advantages: 1. We have strong system capabilities, our scale of 180 chain stores, 10,000 pieces of housing information, and strong sales capabilities. 2. Fund security. Our payment method has certain advantages over loans and provident fund payment methods. The 45-day payment cycle has certain competitive advantages. 3. We have a complete process and can use our process to conduct money transfer business.

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lt; brgt; The above are some tips for suppressing the price in customers’ minds in the acquisition business for your reference.

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lt; brgt; lt; Editor's Note gt;:

lt; brgt ; 1. National laws and regulations clearly prohibit housing agents from acquiring houses and reselling them to earn the price difference. Therefore, Sunchi's acquisition contract is not called a sales contract but a "house transfer contract." In fact, this "House Transfer Contract" is a contract without any legal effect. And if ordinary people don't want to sell to Sunco after signing the contract, Sunco will threaten the homeowner and demand liquidated damages. And if Sunco wants to break the contract for various reasons, it will not make any compensation.

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lt; brgt; 2. In the "House Transfer Contract", the seller has far more responsibilities and restrictions than the buyer (Shunchi). In the "House Transfer Contract" (the contract for selling and purchasing a house), the responsibilities and restrictions on the purchase and sale are far more than those on the seller (Shunchi).

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lt; brgt; 3. When signing a contract, chain stores usually ask customers to read the contract first before writing. However, in fact, many of the disputed clauses are written in handwriting in the "Other Agreements of the Contract" column. For example: The matters stipulated in the "House Transfer Contract" indicate that each household has one meter and the remaining electricity in the meter will be sold to Sunchi along with the house without any additional price. In the "House Transfer Contract", it is stipulated that one meter per household will be discounted by 500 yuan, and the remaining electricity in the meter will be paid separately. In fact, this 500 yuan is not collected by the company, but is collected by each district trading center itself as bonuses and activity funds within the district.

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lt; brgt; 4. The payment process explained in Article 9 above is actually Sunco’s trump card: first, the 45-day payment has been changed to 60-day payment. 85 of the house payment, and the remaining 15 will be paid after the house is sold and transferred. In fact, this payment method, which is already N times longer than normal house purchase and sale payments, is 100% impossible to cash out on time. Sunco will use several excuses (such as the lack of debt receipts in the ancillary facilities, lack of time to withdraw funds at the bank, etc.) to delay as much as possible. Even when there is no excuse, the clerk will cry and beg the customer to give him another two or three days and so on. This has only one purpose: capital flow. Not a penny on Sunco's books was used to acquire the house. All the money for purchasing a house is actually the money paid by the customer in advance after the house is sold (the buyer is required to pay all the money to Sunchi within 7 days of selling any house or three-party house. This money is actually the money paid by Sunchi for buying the house. Funds), which is called "fund flow" or "fund precipitation" within Sunchi. Usually the 85 room payment promised to be paid in 60 days will be delayed to 3-5 months.

And the remaining 15, if you don't pursue it, will never be given to you.

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lt; brgt; 5. "Anti-riding" is an internal term. This means that buyers and sellers are not allowed to meet when negotiating a house, and they must negotiate with Sunchi individually. Sunco negotiates a higher price with the buyer, and then negotiates a lower price with the seller. In this way, "one in, one out" is completed, and the price difference of the house can be easily earned.

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lt; brgt; 6. When a customer goes to a chain store to look for a house, the order recommended by Sunchi is: Acquisition of house - House with deposit of house deposit - None Vacant room with deposit but key - other listings. How to judge whether a house is an acquired house? In the past, you could look at the contract number: if the contract number starts with A or H, it means Sunco acquired the house. Sunco has now hidden the contract number. But there is still a way to distinguish it, that is, all the photos of real houses are acquired by Sunchi. This kind of house is a house for which Sunchi earns a large price difference. It is also a buying and selling behavior that is not supported by the law. Once the original owner In case of breach of contract, the buyer shall not receive any compensation for breach of contract.

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lt; brgt; 7. "Community" is one of the main forms of resource collection by Sunco. The main forms of community are DM orders and stickers (small advertisements posted on telephone poles and building entrances). Especially with stickers as the main form. If a chain store does not have enough in-store evaluations that day, it will go out and post 100 slips.

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lt; brgt; 8. The above content only applies to Sunchi Real Estate (formerly Sunchi Real Estate), which is the Sunchi second-hand housing agency chain store.