How to Optimize the Product Structure of Tmall Store

1. First of all, analyze which categories can be sold. According to the previous sales performance, what is the proportion of which category This data represents that buyers who go to Tmall stores pay attention to the sorting of categories. For example, the sales of windbreakers are very good, which shows that most buyers have a high recognition of our windbreakers. If a category sells badly, for example, if you are a men's clothing store and design four or five matching men's shoes, you think that customers will definitely buy them together, but it turns out that buyers still only choose your men's clothing and don't accept your matching recommendation, so don't go to the main push for men's shoes.

2. The natural "28" rule is basically the same as the product structure. 20% of the money accounts for 80% of the sales, and this 20% is the explosion of various categories. These explosions should be subdivided into every sales change and discount strategy, while other structural types, with tepid sales and large inventory, should try to clear their positions at a low price before the end of the industry trend recession, instead of waiting for death and selling them next year.

3, Tmall store operation, product structure directly corresponds to your hierarchical traffic acquisition, that is, compare product structure and final search attention data.