What should we pay attention to when opening a beauty salon in the community and how to choose the site?

First, it doesn't have to be in a prosperous area

Many people who have just started to open a beauty salon will have such a misunderstanding, that is, they must choose the location of the beauty salon, thinking that people there are basically white-collar workers, have economic ability and like to spend time to maintain themselves.

there are many advantages in choosing a location for a beauty salon to open a shop in a prosperous area. But we haven't forgotten that it also has some shortcomings. In a busy area, the rent is very high. If the profit we earn reaches the load or just equals the cost, it also shows that the site selection is wrong.

Second, according to the consumer groups, there are two main types of customers who spend money in beauty salons, one is female customers, and the other is male customers. 25-45-year-old white-collar workers and housewives, many white-collar workers and high-income earners, in order to show their identity, most of them will choose middle and high-end beauty salons;

Housewives are another group of "high-income" members, who have strong business strength, just to restore their youthful and beautiful appearance and patronize high-end beauty salons. Therefore, for these customers, beauty salons should be located near high-end office buildings and residential areas.

Let's talk about male customers. At present, with the prevalence of men's beauty style, men's beauty salons and men's health centers have also risen. Unlike female white-collar workers, men's customers don't like to let everyone know about their beauty treatments, so the location of men's beauty salons must be more secret, and they can choose to be in the office building or in the community.

Third, investigate the surrounding environment

Many times, some beauty salon operators like to open their stores at intersections, because it is convenient for pedestrians to pass by, which can increase purchasing power and brand promotion.

However, the environment around this road is worth thinking about. There is a lot of noise pollution caused by the constant traffic every day, and beauty salons need a quiet environment when caring for customers.

Extended information:

Decoration of beauty salons:

The design and decoration of beauty salons should be full of clear, clear, hot and unique features that women like, instead of being stiff and cold like a medical clinic. When studying, don't take back others' success. The heat in the north makes it sultry in the south.

Sauna equipment that is necessary in the south must be installed in the north, so it is necessary to increase investment; Spa is very popular in the south. In the cold north, you can't copy it blindly where it is inconvenient to get heat, otherwise it won't count as a waste, and nobody will use it.

1. The gate

The gate (including the signboard) should be atmospheric, but the font should not be too square, and it is better to be round and soft; It's best to have one door or two opposite doors, and avoid one big door and one small door.

It's best to open the door from the left (that is, when opening the door from the outside in, the door is locked on the right and the door is opened to the left), and the prosperous dragon means the prosperous water, so as to better keep the store's wealth.

2. Front desk

The front desk (cashier) is located in the east or the north, and the shape is round, square in the circle or wavy, which is the best way to make money. It is best for the front desk to enter and exit from the left (standing on the left side of the front desk from the inside out);

mascots such as crystal, brave and brave, elephant and dragon can be placed near the front desk, with their heads facing outward, which is helpful for career development.

3. Office

The leadership office should be located in the second half of the whole business area as far as possible, and don't sit with your back to the door. Combine geography, architecture and geomantic omen (yin and yang) to design beauty salon space, so as to make the space harmonious and make customers feel at home.

4. Decoration layout

In the overall decoration layout, the yang of beauty salons should be fully reflected in the entrance and reception area. For example, the design elements for promoting activity yang include corners, tips, contrast, bright colors and elements that stimulate curiosity.

For example, the atmosphere posters of beauty salons contain advertisements and instructions for advertising words or messages.

Reference:

Baidu Encyclopedia Beauty Salon