The restricted words on Tmall's title, SKU and details page are illegal. What are the restrictive words?

Extreme words (also known as forbidden words) are common inappropriate words listed by various e-commerce platforms and websites based on the interpretation of advertising law, which will touch the content standards and behavioral norms of advertising law. They mainly refer to: extreme words, false exaggerations, misleading words that induce consumers and other illegal words.

According to the interpretation of the Advertising Law by various e-commerce platforms and websites, it is clearly stipulated that extreme words (prohibited words) should not appear on the page of commodity list, title, subtitle, main picture, detail page and commodity packaging.

With the deepening and extension of the explanation of advertising law on various platform websites, the scope of prohibited words is also expanding, and it is difficult to describe them one by one. Here are some simple examples:

1, (most)-highest, best, most valuable, favorite, most profitable, best, best, best, biggest, etc.

2.( 1? )-first, China is the first, the whole network is the first, the sales volume is the first, ranking first, the only, the first brand,NO. 1, TOP 1, the only, the first in the country.

3. (Grade A)-National, International, World-class, Million, Million, Star, 5A, Grade A, Super Grade A, etc.

4. (Extreme words)-Top (Top/Frontier), Top Enjoyment, Advanced, Best, Excellent (Excellent/Absolute), Ultimate, Extreme, Perfect, Excellent (Excellent), etc.

There are many other categories: (scarcity) (exclusive) (home/country) (gold) (brand) (collar) (false) (authority) (suspected fraud) (suspected inducement) (portrait right) (education) (registered permanent residence) (geomantic omen) (feudal) (limited time) (transportation) and so on.

For those who are engaged in copywriting operation and promotion, some appropriate auxiliary tools (Baidu related thesaurus, Tmall thesaurus, JD.COM thesaurus, online detection tools, detection software, etc.) are suggested. ) can be used to improve the security and efficiency of copywriting operation and promotion.

Reference: forbidden word list (Tmall thesaurus), word cow (detection software)