Commercial project renderings - What is the process (steps) of making commercial renderings?
Hefei's commercial complex to open in 2021
A sub-central city in the Yangtze River Delta, a comprehensive national science center, a GDP that has entered the "trillion club", and a new first-tier city? In recent years, The city level of Hefei continues to improve. With it, Hefei's business is also moving forward.
The first item: IKEA Home Store
(Rendering)
What to see: The “traffic king” with its own halo, the first IKEA store in Anhui.
Project description: Hefei IKEA Home Store is located at the northwest corner of the intersection of Mengcheng North Road and Linquan Road in Luyang District, close to the transfer station 3354 Haitang Station of Metro Line 3 and Line 5 (under construction).
The project is invested and constructed by the Swedish IKEA Group. The project covers an area of 38.14 acres, with a total construction area of approximately 66,000 square meters, and a total investment of approximately RMB 825 million. It will become Hefei's most distinctive high-end home and leisure shopping mall.
The second item: New Territories axle
(real picture)
Aspect: The renovation of old and new factories with cultural endowments is an eye-catching point, with various “KOC/KOL check-in” refreshes the freshness of online celebrity landmarks.
The Red Brick Workshop Online Celebrity Characteristic Block creates a consumption scene with cultural and exclusive characteristics through the integration of red brick culture and modern trends. As a key cultural and commercial project in Yaohai District, it aims to create the most eye-catching "cultural and commercial business card" in Hefei.
It is worth mentioning that the project introduced the super IP of Mahua FunAge. As one of the domestic theater brands with market appeal, Mahua FunAge will build a "front store and back field" theater model in Cheqiao New Territories in the future, integrating "drama viewing, catering, shopping, leisure, entertainment, and cultural and creative industries" ’s new urban theater experience district.
Project introduction: The project is located in Yaohai District, Hefei, on the edge of the First Ring Road. It is a new lineup of pedestrian street business district. This project was formerly an old axle factory. The operator Longfor specially invited a construction team to repair the Shanghai Bund. After more than two months, the factory was resurrected and given a new life. The project combines industrial memory with modern architecture and aims to become a new business card for Hefei industrial land and a fashionable place for Internet celebrities. In the form of a single-family factory block, it provides the city with a newly upgraded consumer and commercial space. There are four major business formats: happy theater, trendy landmark, food party, and fireworks market. However, the theater can cater to restaurants and bars, and will bring diversified consumer experiences to customers in the future.
Project 3: Jindadi Luzhou Tiandi
(Rendering)
What to see: The "sisters" of Jindadi East and West Street, this is a high school in the north of the city A cultural district with high value and high cultural tone.
As the "sister film" of Hefei's phenomenal commercial project Jindadi East and West Street, Jindadi Luzhou Tiandi is the representative work of Jindadi Commercial's latest generation segment product line. Luzhou Tiandi is the first cultural block complex in Hefei and the first cultural and commercial block in a northern city. Art and commerce are the biggest features of Luzhou Tiandi. Judging from the public information released by the project, whether it is a multicultural space such as youth, music, art, cultural creativity, fashion, and children, or a rich and colorful cultural format such as art, drama, opera, reading, livehouse, coffee, and handicrafts, the project There are cultural tonality renderings everywhere. Meaningful art installations and future art activities such as curation of young artists, theater carnivals and various fashion shows will also be very eye-catching.
It is worth mentioning that Luzhou Tiandi combines the spatial positioning of traditional boxes and open blocks, the architectural design of Shanghai Nissin Design Institute and the landscape layout written by Japanese landscape master Toda Fangshu. On top of the new Chinese-style fence, we also use canopies, glass curtain walls, sunsets, water shows, stages and other technological elements that are very functional and ornamental. Their high appearance will also make the business more interesting. .
Project introduction: The project is located at the junction of the main urban area of Hefei and Beicheng New District, at the intersection of Fuyang North Road and Jinhai Road, along the city's central axis, Fuyang North Road, radiating to the Luyang East Block and the Beicheng Shuangfeng Block. The project, with a total area of 100,000 square meters, will be the first 24-hour business format in North City with midnight food stores and bar streets as its core. It aims to activate the regional nighttime economic vitality and integrate leisure, entertainment, retail and supporting facilities.
Estimated opening time: The renovation project is expected to begin opening in mid-2023.
What to see: "Nirvana" is the check-in destination in the hearts of Hefei people. The memory of the past city reappears its former prosperity.
Pearl Plaza is located in Hefei Economic and Technological Development Zone, the main road connecting Fanhua Avenue and Jinzhai Road. There is Hefei's earliest "European Style Street", Hefei's first escalator pedestrian bridge, famous international hotels, and Pearl Plaza Park. This upgrade will awaken the memories of Hefei people.
Project introduction:
At the end of 2020, Haiheng Group officially organized and implemented the upgrade and transformation of Pearl Plaza, which is mainly divided into Pearl Plaza, Pearl Hotel and Oufeng Street. According to the plan, Pearl Plaza will upgrade the square lawn, musical fountains and other landscape pieces to improve their functionality and realize the integrated development of outdoor road shows, business activities, outdoor weddings and other special projects. Pearl Hotel will marry international brands to create high-end products. European Style Street plans to introduce Japanese-style izakayas, French restaurants, German beer, European desserts, bars, contemporary art galleries, etc. Covering five major categories of catering, culture, bars, retail and other supporting facilities. It is expected to attract about 20-30 high-quality brand merchants. Among them, the wedding hall will not only meet the functions of weddings, but will also be built as a fashionable online celebrity check-in place integrating multiple functions such as an art center, high-end show venue, coffee selection, and roasting workshop.
Conclusion:
Information from the Hefei Municipal Government Work Retreat on December 10 showed that in 2023, Hefei will focus on promoting "big consumption" and promote the cluster development of the "Guochao" brand , attract the development of large-scale e-commerce platform companies, and promote the healthy development of online celebrity brands and live broadcast e-commerce. It will also complete key projects such as Yintai Phase II and Sam's Club, promote the construction of Yuexing Global Port, Kaichengke, and SKP, and strive to reach more than 900 brand chain convenience stores in the city. In 2023, Hefei’s business is worth looking forward to.
Related Q&A:
Related Q&A: What are the good bathhouses in Hefei?
Landing No. 9 Hot Spring Public House_
Landing No. 9 Hot Spring Mansion is located in the business center of Binhu New District, Hefei City, Anhui Province, with a business area of nearly 60,000 square meters. It was built by Anhui Baijinhan Investment Co., Ltd. with a huge investment of 500 million yuan. It is a hot spring, spa, catering, It is the first urban leisure and entertainment complex in China that integrates performing arts, guest rooms, entertainment, fitness, etc.
Bus: Take BRT No. 1, 26, 60, or 61 to Binhu Century City. By car: Take Huizhou Avenue from the city to the intersection of Huizhou Avenue and Ziyun Road, 100 meters north.
1. A large area of 80,000 square meters, integrating bathing, performing arts, leisure, food, entertainment, business and residence, and conference services.
2. Various massage services with professional techniques.
3. Delicious buffets and private dishes.
4. The waiter’s service is considerate and meticulous.
At present, this may be the best bathing center in Hefei.
Especially since most of the buffets in other bathing centers are just mediocre, not even as good as the 20 yuan per person meal on the highway.
The buffet at Hot Spring No. 9 includes seafood and a variety of fruits, and the difference is very obvious.
The bathing facilities and leisure equipment inside are also very complete.
In the past, there were often group buying activities when the weather was cold, which was suitable for the whole family to go out and take a bath together in winter. Could you please tell me the process (steps) of making commercial renderings?
First use CAD to draw the plane and ceiling, and then draw the elevation drawing of the image, and then pour the materials into the 3D model to add lighting. It’s better to adjust the lighting so that no auxiliary light source is used, then VR rendering, and finally use graphic software to make it brighter and warmer in post-production, and then put the person inside to let others know the proportions of the image of the room and the characters
Best Post a big picture because you don’t know how they use it. Maybe they did a big promotion when you were decorating it! Please ask the experts! How to make commercial renderings! What is a commercial rendering? I'm new to this.
Realistic renderings highly restore the scenes in life and the relationship between light and shadow. The production cycle is long, the details are rich, the model is realistic, and the relationship between light and shadow is expressed according to real physical light propagation. The commercial renderings pursue the performance of speed and panorama, and the production cycle is In order to meet the commercial cost-effectiveness ratio, the model uses multiple materials to improve efficiency. The relationship between light and shadow does not follow the physical light propagation, with the purpose of brightening the scene panorama and showing the design details