Ten ways of trademark naming

There are ten ways to name a trademark, and a good name can go further. Many companies don't know what to name and do for a long time, so they should have unique ingenuity in naming. I'll tell you ten ways to name a trademark.

Ten methods of trademark naming 1 1. Chinese and foreign laws:

That is, the brand name is given through the combination of Chinese and letters, free translation and English translation. This way can not only make consumers feel strange about products, but also promote product sales. For example, "tcl" is named only by English letters; Another example is that "younger" is named after the transliteration of English "Younger" and so on.

Second, the poetry method:

With the help of ancient poems, names have always been ornamental and artistic, and can also pin everyone's thoughts, so it is also the most appropriate to use them as trademarks. For example, "Living in Nan Mu" is selected from the poem "There are cypress trees in the south, which is exhausting". It describes that as long as you work hard and stick to it, even if the initial road is full of thorns, the future is bright, just like the development path of a company. And this brand name, simple but not tacky, has profound implications and implements the concept of careful management.

Third, the image method:

Naming trademarks with animals, plants or natural landscapes can not only make people associate, but also give consumers a cordial feeling and improve their cognitive speed. Such as: "Seven Wolves" clothing, giving people a wild and brave feeling, highlighting the good quality of clothing; Another example is the live broadcast of "Betta Fish", which is named with the help of animal images, which is unique and meaningful.

Fourth, regional law:

Of course, in addition to the above methods, its regional law is a trademark name, which is also available to everyone. That is to link the brand and place name of the company's products, so that consumers can trust the region first and then the products. For example, "Mengniu Dairy Products" takes the word "Meng" in Inner Mongolia as the brand name element, which not only highlights the direction of the enterprise, but also reminds consumers of the spectacular sight of trouble and contempt for cattle and sheep, thus generating trust in Mengniu products.

Five, digital method:

Name trademarks with numbers and publicize the characteristics of names. For example, the name "999" has a long meaning, and there are "00 1 antenna" and "Sany Heavy Industry", which are named by numbers, so that consumers can have a stronger understanding and recognition of the products.

Six, the enterprise name law:

That is to say, it is more beneficial for companies that have already opened their popularity to register trademark names directly with the help of enterprise names. Because for consumers, they are more willing to choose the protection of a brand. In addition, this method can effectively enhance the corporate image. Therefore, when we name a trademark, the talent method is also worth using.

Seven, naming method:

This method is one of the techniques that people like to use at present. It not only makes the name more meaningful and unique, but also shows the legal person's love for the enterprise. Such as: "Dell" brand name, named after the founder Dell; Another example is: "JD. With the clever naming of "COM" and Liu, it not only shows the painstaking efforts of the company, but also highlights the uniqueness of the name.

Eight, the name of the target method:

This method is to connect the product with the target customer, so that the target customer can have a sense of identity, such as "Wahaha" brand name, which is simple and easy to read, and at the same time quickly remind consumers that this is a children's dairy product. Naming trademarks in this way has played a powerful role in gaining the recognition of consumers.

Nine, efficacy method:

This method is named by the efficacy of the product, indicating the efficacy of the product, and at the same time enabling consumers to face up to understanding and choose what they need. For example, the "Nature Pavilion" expresses the characteristics of the product, such as naturalness and zero addition, and highlights the natural effect after users use the product.

Ten, station potential naming method:

That is, the pronunciation is sonorous and powerful, showing the ambition of the enterprise. For example, the names of companies such as Tencent, Changhong, Vanke and Zheng Da. With its bright timbre, bold and imposing, symmetrical industrial pronunciation structure and lofty sentiments, other mountains are dwarfed. The literary charm of. And this is also the direction that everyone can use to name trademarks, which not only clarifies the lofty corporate values, but also is loud and clear, which is conducive to the establishment of brands.

Trademark naming ten methods 2 1, popular and easy to remember. A trademark is a symbol of an enterprise's goods and services. It must be simple and easy to understand, and there can be no uncommon words, polyphonic words or self-made words.

2, there is no bad association. Trademark words all have good meanings, which may or may not have practical significance, but they cannot have bad associations.

3. Combine the review rules. A very important principle of trademark naming principle is that it must be combined with the examination rules of the State Trademark Law and the State Trademark Office.

4. Online hot words don't follow suit. Network buzzwords have a life cycle, are infinitely magnified by the network, and even abused, so they are generally not recommended.

5. Try not to be next to famous brands. Being close to famous brands is not conducive to trademark examination, and it can't get rid of the feeling of cottage brands. In addition, the name of a trademark should not be accompanied by the names of place names and public figures at or above the county level.

6. Combine products or services. Whether the customer group of enterprise products or services is enterprises or individuals should consider the age and level of consumer groups.

7, combined with the enterprise name. If the company name can be registered as a trademark and all aspects are suitable, it is suggested to register the trademark with the company name, or the trademark contains some words in the company name to facilitate publicity.

8, combined with enterprise development planning. When registering a trademark, an enterprise must determine the trademark registration category in combination with the industries involved now and those that may be involved in the future.

9. Try to be unique in the trademark. The brand name has been drawn up. You can search online to see if there are a large number. It is important to see if there are peers who use similar trademark names to avoid infringement.

10, use trademark naming skills correctly. When naming a trademark, if you really like a name, you can make some changes, such as different sounds and words, adding prefixes, suffixes or words in the middle of the trademark and so on.