Son of weather harmony
In the process of globalization, animated films have both the inheritance of traditional culture and the innovation of modern science and technology, and become a unique cultural phenomenon. At the same time, animated films are also shaping a large number of unique characters, such as comedy or funny scenes, unique images and so on. All this not only makes anime movies deeply loved, but also makes people see the diversity and richness of secondary culture. The success of animated films in the process of globalization has also injected a strong impetus into the mainstream trend of secondary culture. With the popularity of the global Internet, the influence of secondary culture on a global scale is gradually expanding. Modern secondary culture is not only an animated film, but also elements such as animation, comics and games have been applied in various fields. For example, Japanese animation has become one of the most popular cultural phenomena in the world, and even has great influence in fashion, design, music and other fields.
Recently, Makoto Shinkai, a well-known Japanese animation director, is releasing a new film "Journey to the Bell Bud". After the film was released, the word-of-mouth box office had a double harvest, ranking first in film arrangement, box office and ticket purchase, with a cumulative box office of 366 million. Director Makoto Shinkai also sent a special message to thank the audience in China for their support. In the past few years, many of his films have won excellent box office, such as The Court of Words and Leaves, Your Name, The Son of the Weather and so on. These works not only achieved great success in China and Asia, but also gained high recognition in Europe and America, and even became a part of mainstream culture. According to the statistics of Yonhap News Agency and South Korea's movie ticket comprehensive computer network on March 27th, as of 4: 30pm that day, the new work "Journey to the Bell Bud" had been watched by more than 3 million people in South Korea. This is the third time that the number of Japanese movies released in South Korea has exceeded 3 million after the Japanese anime "Slam Dunk" theatrical version "TheFirstSlamDunk".
Coincidentally, just at the beginning of this month, the organizing committee of the 46th Japan Film Academy Awards, which is known as the "Japanese Oscar", announced the winners list, among which TheFirstSlamDunk, a theatrical version, beat the masterpieces such as Journey of the Bell Bud, New Altman, Navigator: The Red-haired Geji and won the best animation award in one fell swoop. Slam Dunk Master is not only a classic of sports comics, but also the enlightenment for many people to contact basketball. This film is written and directed by Takehiko Inoue, the original author of Slam Dunk, and animated in Toyo. It was released in Japan on February 3 last year at 65438, and immediately became the first film to break 100 million in 2023. 10.4 After the release of "65438+" in Korea, the box office also sang all the way, making it the most popular animated film in recent years.
"TheFirstSlamDunk" has been confirmed to land in the mainland cinema on April 20th, when it will leap onto the big screen and hit the hearts of fans through images and sound and light effects. As soon as the news came out, it caused a heated discussion among netizens and shouted "Ye Qinghui" in succession. It can be seen that the influence of its IP value is inseparable from its wide spread in China. After 80' s and 90' s, the audience grew up watching the animation and comics of "Slam Dunk Master" and had inexplicable feelings for this work. Many characters in the film are very special, such as Hanamichi Sakuragi, who claims to be a genius, Rukawa Kaede, who is handsome and cold, Akagi Takenori, who is steady and reliable, Miyagi Ryota, the prodigal son, and Mitsui Hisashi, who shines with human brilliance. A generation of young audiences can find their own miniature in their works, and the works grow with the audience and have a great influence. Everyone has traveled through the past, present and future time and space, and has special feelings for family, love and friendship, accompanied by nostalgic sadness, which is also the main reason why TheFirstSlamDunk has won a large box office in Japan and South Korea and attracted attention in China.
In recent years, China's animation industry has maintained a growth rate of 20% for many years, and gradually entered a state of "transformation and upgrading". China's animation works gradually faded from the "youthful" style, and also presented many classic images with Chinese style, such as Return of the Great Sage, Legend of the White Snake, China Qitan and other animated films. At present, the animation industry in China is in a period of value change and quality change. Guo Man's industry is getting better and better, and the unique brand implantation ensures the continuity of current creation. Only by continuing to create, Guo Man will have the opportunity to rely on well-made content in the future, from secondary to tertiary, forming an IP effect.
The opportunity to break the secondary wall is just around the corner-the 9th China International Animation and Derivatives Authorization Exhibition (CAWAE) hosted by Han Weixinheng, the organizer of ChinaJoy, will be held at Shanghai New International Expo Center from July 28th to July 30th, 2023. As a well-known professional exhibition in the vertical field of animation and derivatives held in the same place as ChinaJoy, China International Animation and Derivatives Authorization Exhibition (CAWAE) integrates the functions of animation brand display and authorization, and peripheral sales of derivatives. Exhibits include comics, animation, animation derivatives/peripherals, fine hand-made/model play, secondary clothing and other rich exhibits. Combined with China's most influential professional Cosplay event "ChinaJoyCosplay Carnival" finals, "Dancing Exquisitely-ChinaJoy National Dance Company Festival" finals and other official large-scale activities of ChinaJoy, it has become a paradise for anime fans and cosplay lovers.
With the vigorous development of animation culture and creative industry in China in recent years, more and more internationally renowned animation brands have begun to pay attention to the China market. ChinaJoy attracts hundreds of thousands of live audiences every year, which is highly consistent with the target audience of animation companies, and the enthusiasm of animation brands is increasing year by year. By then, the world's most popular animation brands, copyright owners, comic artists, game producers and other outstanding practitioners will gather here to build a platform to promote better interaction and cooperation in the industry and constantly break the development bottleneck for the popularization and development of animation culture. On the occasion of the 20th anniversary of ChinaJoy, driven by good development opportunities and highly recognized by enterprises, the organizers will further concentrate the superior resources of the industry, provide a broader platform for animation and derivative enterprises, and promote a new wave of superior publicity. Animation companies, comic book companies, film and television companies, individual creators of animation, derivative companies, publishers, distributors, toy companies, product agents, investment institutions and other enterprises can all find target audiences and exhibition platforms here, which will undoubtedly collide with more diversified cooperation modes and opportunities and bring more exhibition content to hundreds of thousands of live audiences!
For details of ChinaJoy's participation and sponsorship, as well as the reservation of related projects, please consult the organizer's staff:
Participate in sponsorship
Ms Zhu: Madam.
Teacher :Shijin@howellexpo.net.
Ms. Liu :Emily_liu@howellexpo.net
Ms. Yang: Madam.
Qi :Weber.qi@howellexpo.net
Media publicity
Ms Zhu: Madam.
Wang :Chris_Wang@howellexpo.net