5 complete shopping mall business plans

Time flies so fast, and we never wait for anyone. Our work has entered a new stage, and it is time to write a detailed plan. How to write a plan so that it doesn’t become a formality? Below is a complete collection of shopping mall business plans that I have carefully compiled for you. I hope you like it!

Shopping mall business plan collection 1

In 20__, all the construction staff will focus on the business strategy of "differentiated management and enhance brand connotation" and We have been working on the two main lines of the management strategy of “building corporate execution capabilities” and have made breakthrough progress.

1. Operating performance increased steadily, with sales exceeding 100 million yuan.

Actual sales completed 130% of the annual assessment plan, a year-on-year increase of 15%, and the net profit achieved increased by 381% year-on-year. It has established Wushang Jianer's leading market position in the Qingshan regional market. The results of operational adjustments are outstanding. Throughout the year, 1__ new channels were introduced and 123 brands were eliminated, with an adjustment rate of over 70%. All seven major categories achieved an increase of more than 20%, with the highest and lowest gross floor area increasing by 26% and 13% compared with last year. The two projects are being carried out with both hands. In the "two-pronged" project of "building 20 million-dollar brands" and "introducing 10 mature brands", 21 brands have achieved sales of more than one million, with overall sales increasing by 36% year-on-year, accounting for 27% of the total sales. %. Plan to expand sales and increase profits first. Breaking through the norm, by integrating resources, grasping hot spots, launching personalized marketing activities, and always maintaining a regional leading advantage in marketing momentum.

2. The service system has been continuously improved, and on-site management has achieved remarkable results.

In __Jian Er, we paid close attention to on-site management, comprehensively implemented the "family-style service" system, and launched a major discussion on "service awareness" among front-line employees. The mall's hardware facilities were comprehensively repaired and renovated, giving the store a completely new image.

3. The concept of "execution" is deeply rooted in the hearts of the people, and human resources are constantly tapping their potential.

The guiding ideology of “building corporate execution capabilities” runs throughout the training work throughout the year. *** has conducted more than 900 hours of various trainings for more than 10,000 people, truly practicing the work requirements of establishing a learning organization and cultivating knowledge-based talents. Two large-scale job rotations were conducted, involving 37 job changes, which generated a strong response among employees.

The work achievements in __ are remarkable, but there are still six problems that restrict the development of the company:

Problem 1: The incompatibility between the operating structure and development goals is still very obvious.

Problem 2: There is a contradiction between the foresight of the market form and the implementation of specific business measures.

Problem 3: The singleness and irreplaceability of promotion forms have restricted the development of marketing work.

Question 4: The difference between daily sales and hot-spot sales has not narrowed, but is tending to expand.

Question 5: The supply and structure of all seasonal products have not changed.

Question 6: Although the integration of supplier channels has changed in __, the effect is not obvious.

In 200_, the commercial competition in the surrounding areas of Qingshan will become increasingly fierce. Faced with the unemployed people who are ready to go to Zhongnan Sales and Trade, and the Qingshan Department Store who is chasing after them step by step, we will focus on the following aspects:

1. Grasp the Spring Festival market to ensure a good start. To win the annual goal, we will take the Spring Festival marketing as the guide and fully implement the peak season market management strategy to ensure a good start in January and February and the smooth realization of the annual business goal.

2. Accurately grasp the market positioning, implement differentiated operations, slightly raise the operating level, implement overall misalignment with Qingshang, Xudong, and Pinmao, and create a regional fashion department store. Especially in the regional market to achieve the exclusive operation pattern of mainstream brands.

3. Establish a goods department, implement the separation of purchase and sales, and increase the intensity of investment promotion and adjustment. Through the improvement of the organizational structure, a strong soft environment will be provided to accelerate the progress of adjustment, so that the adjustment work can move forward step by step, thus Achieve the classic business pattern of regional department stores.

4. Taking the renovation and operation of the fourth floor as an opportunity, the first priority of enterprise management is to comprehensively integrate on-site resources to become stronger and bigger. Taking the development and expansion of the business area and content on the fourth floor as the top priority in 2005, we will further enhance the business functions of the mall and develop new economic growth points.

5. Pay close attention to millions of brands and give full play to the 28th effect. We must comprehensively integrate investment, decoration, marketing, personnel, assessment and other aspects to improve the success rate and survival rate of millions of brands, so that already existing Some millions of brands play a leading role.

6. Pay close attention to channel optimization to reduce the constraints on operations caused by weak suppliers. Select powerful brands and suppliers for channel integration, and eliminate or select some non-manufacturers or first-level agents. Suppliers of suppliers strive for more policies in terms of marketing, price, supply, returns and exchanges, etc.

7. Scientific analysis, striving for breakthroughs, and comprehensively implementing family-friendly marketing. The marketing work in 2005 should break through the relatively single promotion model and strengthen emotional marketing. Through publicity, display and service, the overall momentum is created, and the packaging is more life-like and fashionable, so as to attract customers and promote sales.

8. Implement the employee quality project and realize the strategic transformation of talent development. In 200_, we will increase the training and reserve of corporate talents and implement the "Five Ones" training project. At the same time, we will increase the implementation of corporate systems, further standardize the work behavior of all employees, and form a harmonious and standardized good working atmosphere.

Complete Collection of Shopping Mall Business Plans 2

Time flies, 20__ has quietly arrived, and we have ushered in a new year. Looking back on 20__, this was an unusually eventful year. The impact of the global economic crisis has not yet ended, and widespread influenza has begun to spread again, seriously affecting people's daily life and consumption habits, and also having a certain impact on shopping mall sales. Company leaders promptly adjust policies and strategies based on actual conditions and introduce various promotional plans to ensure the completion of annual tasks. Next, I will make a report to the leaders on my work in 20__.

Work achievements

1. Sales: The annual sales target of the children's district in 2009 was 6.45 million, and the actual sales exceeded the target by %. Among them, the sales of lion cats were , accounting for % of the total sales in the children's area. The sales of Bopyreon Children's Park were , accounting for 30% of the total sales. There are several peak sales periods in the children's clothing area. The first period is during the store celebration period, with sales of , accounting for . The second period is the May Day period, with sales of , accounting for total sales. The third period is the National Day period, with sales of , accounting for % of total sales. In these major events, strong promotions attracted customers and sales increased.

The annual sales task of the campaign is __, and the actual sales are. Complete the task. During the May Day period, most brands participated in the event, so sales rose sharply, accounting for . During the National Day period, major brands such as Adidas, Anta, Li Ning, Kappa, etc. did not participate in the activities, so sales were not very satisfactory.

2. Assist the regional manager to complete the investment adjustment plan for each quarter. In April, we completed the preliminary preparations for the arrival of the Popyron Children's Park and the follow-up issues after the entrance. At the same time, the area of ​​​​Little Lion Cat is reduced, and the own children's clothing area is moved forward as a whole. In the third quarter, the children's clothing brand

"Angel's Pocket" was introduced. At the same time, the withdrawal of Koala Blue and the coordinated relocation of brands such as OSHKOSH, DDN, and Xiaocomilu were completed. In December of the same year, children's clothing brands such as Mini House, Liuhengse, and Yingshi were introduced. And completed the renewal of the original children's clothing brand.

According to the company's development needs, in October 2008, I became the director of the children's clothing area, mainly responsible for the daily management of the children's clothing area. In these two months, the main work content is:

1. Assist the category manager to organize special sales activities in the middle hall according to the category sales situation;

2. According to the company’s work arrangement, Check the salesperson's fire protection knowledge;

3. Assist the category manager to complete the entry of new signed merchants; during this year's work, although the work delivered by the leadership was completed, there were still some shortcomings. I will work hard to improve in my future study and work. The following is the learning direction and work plan for 2009:

1. Strengthen the image and improve professional quality. As a front-line operations manager, your words and deeds represent the company's image. Therefore, we must work hard to learn professional knowledge, comprehensively improve our own quality, and welcome the new year with a new mental outlook;

2. Be strict with yourself and set a good example. If you want to take care of others, you must first take care of yourself. During my work in 2009, I must strictly abide by the company's rules and regulations, actively participate in various trainings, meetings, etc. organized by the company, and set a good example for salespeople.

3. Strengthen functions and provide good service. One of the responsibilities of the operations manager is to communicate between suppliers and the company, so I must work hard to communicate well between suppliers and the company. Actively and accurately convey various matters of the company, and also timely convey the ideological trends and ideological intentions of suppliers to superiors so that timely responses can be provided to facilitate better cooperation between both parties and achieve a win-win goal.

4. Assist category managers in daily management work, including:

(1) Understand the sales performance of each counter in the industry, and organize special sales activities in a timely manner to complete guaranteed sales;

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(4) Check the environmental sanitation, lighting, facilities and equipment, and safety hazards in public areas of this category;

(5) Check Hygiene, product display, product price tags, and POP use in each counter.

(6) Supervise and manage the negotiation sales and private payment collection of each counter;

The above is what I If there is anything inappropriate in the 2009 work summary and the 2009 work plan, please ask the leader to criticize and correct it. I am currently the manager of the children's clothing area and am not very familiar with this category. However, in my future work, I will actively work hard to understand and master some of the characteristics of this category, so as not to be ashamed to ask others, absorb "nutrition" through multiple channels, and improve myself in all aspects.

20__ is coming soon, and ________ is also about to celebrate his second birthday. Looking back on the years I have spent with ________, I feel really excited. To this end, I promise the company leaders that in the new year, I will contribute my own meager strength to the strong and healthy growth of _________. May _______ be like the red sun, getting brighter and brighter!

Complete Shopping Mall Business Plan 3

1. Background Information

__ The national fitness chain currently has 17 flagship direct-operated fitness clubs in Chongqing, Guangzhou, Shanghai, Dongguan and Shenzhen, and it is still growing. After years of hard work and sweat, __, with its firm industry beliefs, excellent teachers and coaches, and professional hardware support, has come from behind and deservedly occupied the North China market.

The fitness equipment used in __’s fitness area has introduced first-class fitness equipment and equipment from the world’s top brands, using more than 50 popular fitness courses, tailor-made fitness plans, physical fitness and physical fitness assessments , designing personal nutrition menus, etc., its unique golf enlightenment courses, live combat training and taekwondo courses, as well as fashionable and unique fitness projects and leisure areas such as sauna bathing, beauty massage, health teahouses, and Internet cafes, making __ become a comprehensive fitness center It is a high-end fitness club and an ideal social place integrating entertainment and leisure. It is also the best place to make friends with celebrities, attracting a large number of white-collar workers, artists and other elites from all walks of life. At present, more than 80,000 social elites are enjoying the new healthy life brought by Limeijian.

2. Positioning of __Wanxin Plaza Store

__Fitness chain organization, in order to adapt to the consumption power of the vast number of residents in __, directly operates three fitness clubs, all at medium prices , high-quality service is the business idea, and has achieved gratifying results. However, with the fierce competition in the market, it has been difficult to take the road of popularization. In order to get rid of homogeneous competition and build the brand of __ Fitness, it will transform and upgrade its three directly-operated stores into high-end fitness clubs in the next two years. To meet the higher requirements of consumers, truly achieve first-class hardware, first-class service, and high-quality members.

The third store of __Fitness has the swimming area of ​​an international star hotel, which has highlighted the determination and strength of __Fitness to enter the high-end. The branches currently in operation have stable membership and gradually improved membership quality. They have entered a period of steady growth in the fitness industry, accumulating funds and marketing and management experience to adapt to the local market for the expansion of the __ fitness chain store.

1. ?__Wanxin Plaza Store Marketing Strategy High-end VIP Customer Attraction Strategy

__Fitness has summed up many valuable experiences in VIP absorption during its local operation. We have cooperated extensively with Agricultural Bank of China, China Pacific Insurance, China Mobile, China Unicom, Amway Company, and Southwest Securities Key Account Department to attract high-end VIP customers to join the fitness ranks in the form of gift cards.

The specific plan is to negotiate with the above units. According to the customer's level of dignity in the above units, we provide annual cards, semi-annual cards, quarterly cards, and monthly cards. The above units pay a certain fee and issue these fitness cards as gifts to corresponding customers.

The above methods are widely used in the operation process of __Chaoyang store, and have produced good economic and extended benefits for us and our partners.

2. Cross-industry alliance strategy

We cooperate with high-end consumer venues in different industries to form a community of interests through alliances, forming an independent brand and resource *** sharing, a loose organization of channel sharing.

The merchants that have cooperated with us include Dongfeng Nissan Leehom_di branch, Mingwang Beauty Salon, KFC, Holiland Cake, Jindalai Cosmetics, Mayflower KTV, Xiulan Bath, Liangzi Health Care and dozens of well-known local companies.

The specific cooperation plan is:

In the initial cooperation stage, each other will set up exhibition stands, put up posters, and distribute leaflets. In the mid-term cooperation stage, introduce and recommend customers to each other's stores. In the mature cooperation stage, members carry out activities to increase the added value of the brands of both parties.

3. The club’s high-quality service strategy to attract customers

Drive members’ referrals by providing high-quality services. These high-quality services mainly include:

A. Enjoy a variety of value-for-money discounts, and alliance merchants provide discounts on clothing, food, housing, transportation, and education.

B. Warm reminder service.

Recording member information can improve various reminder services according to customer service needs and demonstrate your distinguished status.

C. Add human touch to “one-to-one” personalized financial management design and services. For different customers, one-on-one personalized fitness design is established to provide customers with one-stop, all-round, tailor-made personalized fitness services.

D. Pursue differentiated services. For example, VIP boarding services, hotel, air ticket, booking, weather and transportation consulting services, and medical rescue services.

E. Organize members’ outdoor development activities. We have successfully organized dozens of members’ outdoor development activities including self-driving tours, reasonably combining indoor fitness and outdoor development.

3. High-end media placement strategy

Promote through _Diwan News, Shangshi Magazine, and Focus Building Advertisements to enhance the brand value of Meili Ark Fitness Club and let holders__ Fitness cards become a reflection of identity.

In addition, combined with precision marketing methods, the introduction of __ fitness club is directly mailed to high-end customers through letters.

3. What is the driving effect of Wanxin Plaza Store on Wanxin Plaza Business District

1. Add highlights

__Fitness Wanxin Plaza Store , it is expected that 10 new highlights will be added, including shuffleboard, water park, indoor golf, vent area, children's physical fitness test, 3D cinema, nutritious meal bar, indoor football, indoor basketball, and squash.

2. Increase functionality

__Fitness opening a store in Wanxin Plaza will inevitably increase the diversification of supporting measures in the business district, increase the functionality of the business district, and attract investment in the future In the process, it became an example of increasing business confidence.

3. Increase popularity

The pulling effect is mutual. Many large enterprises settling in Wanxin Plaza will bring huge popularity to the business district. As a national fitness chain organization__ Fitness will definitely make its due contribution.

4. ?__Wanxin Plaza Store Business Conditions

1. Area of ​​3,000 square meters

Only a business area of ​​3,000 square meters or more can meet the requirements of __Wanxin According to the basic needs of the store, according to the division of areas, highlight areas of various styles are built.

2. Investment budget of 3 million yuan

In the initial stage, it is necessary to build a water park, indoor football and basketball venues, interior decoration, etc., and purchase internationally leading fitness equipment and audio-visual equipment. The minimum investment is more than 3 million yuan. .

3. The lease time is more than 10 years

Due to the large initial investment, we hope that the lease time will be at least 10 years or more, so that we can recover our investment year by year.

Complete Shopping Mall Business Plan 4

1. Company Profile

Xinxiang Shengrun Real Estate Development Company was established in August 2001 with a registered capital of 10 million. It is an enterprise integrating real estate development, entertainment and petroleum industries, with real estate as the leading enterprise. It has Tianrunyuan Entertainment Co., Ltd. under its umbrella. The projects developed include Huanggang Villa Area, Chemical Road Camp Housing, Shengrun City Impression (30,000 More than 60,000 square meters), recent new projects include Asia Pacific Plaza (more than 60,000 square meters), and the developed area is more than 40,000 square meters.

2. Introduction to Shengrun Plaza

Xinxiang Shengrun Plaza was developed by Xinxiang Shengrun Real Estate Development Company with the approval of the first meeting of Xinxiang City Planning Committee in 20__. Wuhan Yada Commercial Planning and Management Company conducts planning, preparation, and investment promotion to create a one-stop shopping center integrating shopping, life, leisure, and entertainment. Surrounded by high-end communities, government agencies, banks, and securities, the business atmosphere is extremely strong. It is a choke point for the city's planned development to the southeast and has huge potential for appreciation.

3. Introduction to functions and equipment configuration

1. Plaza address: the middle section of Renmin Road, the main road in Xinxiang City,

2. Plaza function: planned to be commercial and residential Comprehensive building,

4. Investment prospect analysis

1. Location of the square: Shengrun Plaza is located in the middle of the main road Renmin Road, with spacious roads, convenient transportation, and the highest terrain in the urban area - Turtle Back Square, connected to the train station and major shopping malls in the northwest with a huge flow of people and logistics, and in the east People's Park and Sports Center are close at hand. Leisure, entertainment, and economy are all about to happen. It coincides with the city's planning to develop to the southeast. It is expected to be completed soon Within a short period of time, this place will replace the bustling Pingyuan Avenue, which is only one street away. There is not yet a large-scale shopping mall here, but surrounding supporting commercial outlets are forming, such as restaurants, photography, Shangdao Coffee, Hualian Supermarket, Beauty salons, small pedestrian streets, snacks, etc. Along the commercial and residential buildings of Shengrun Plaza to the east, a large number of residential buildings are under construction. Most of them are high-end residential areas and should have good development prospects.

2. Surrounding environment of the square: Shengrun Plaza is located in a prosperous area surrounded by business, culture, administration, and has an extremely strong commercial atmosphere. It is surrounded by the Finance Bureau, District Committee, District Government, and many administrative agencies and units. Yunji, Huilong Garden, Golden Osmanthus Garden, Lotus Garden, Fidelity Garden, Fidelity Hotel, etc. are all high-end communities to name a few. The cultural atmosphere here is good, residents have high consumption levels, and have a high taste in life. It is the most suitable community shopping in Xinxiang City. The central location, in addition to hospitals, schools, banks, and securities companies, with spacious roads and convenient travel, can attract consumer groups from four districts and eight counties. It is an ideal place for home business, and it is also a place for businesses with strength and advanced management skills to expand. Commercial outlets, a golden treasure land to build supreme and prosperous shops, the original site of Shengrun Plaza is called "Turtle Back Fairyland". It integrates the right time, location and people. It is a Fengshui treasure land where merchants gather. It is expected that in the near future, Shengrun Plaza will Run Plaza will surely become a new commercial center that determines the economic development of the entire region.

3. Shengrun Plaza decoration management supporting situation: Shengrun Plaza was designed by China Construction Technology Group Co., Ltd. with an A-level qualification certificate. It uses European style as the main body to create a personalized, An architectural style with strong colors, reflecting the fast pace, simplicity and avant-garde of modern life. The shopping mall part of the building is entirely made of glass curtain walls and dark camel marble stone, showing the solemnity and calmness of the building. The tower is equipped with horizontal windows. It is composed of high-grade ivory exterior wall paint, which reflects the elegance, nobility and solemnity of the building.

4. The two towers are all composed of high-end residential buildings. The shopping mall section from the first floor to the fourth floor (facing Renmin Road) is the main exit of the shopping mall. In order to solve the interaction between the popularity and flow of people in the shopping mall, a specially designed An imported vertical elevator and two escalators allow customers to truly follow the elevator and step out of the elevator to make purchases while shopping in the mall.

5. Property management and fire protection: Shengrun Plaza is equipped with a professional property management company to solve the worries of merchants doing business. The professional management company provides suggestions for the mall, always grasping business opportunities and business connections, and ensuring the safety and security of the mall. The hardware is equipped with infrared monitoring and automatic sprinkler systems, and fire hydrants on each floor can provide self-rescue for 1 to 3 hours.

5. Cooperation intention and method:

Shengrun Plaza has a good geographical location and environment, but there is no comprehensive commercial center with large brands in the surrounding area. It is an ideal place for merchants and groups from all walks of life to do business. ideal place. Considering the community's consumer market and the group's purchasing power, the company has formulated the key points for external leasing:

1. As a large-scale integrated shopping mall, Chengzhao has a well-known reputation, smooth logistics channels, and a reasonable and effective market Layout, branded trading group company;

2. Other business intentions can be discussed in person.

6. Leasing form:

In order to cooperate with the initial positioning and unified operation and management of the square, the company plans to rent out the open shops on the first underground floor and the first to fourth floors above ground as a whole.

7. Attachment

Attachment 1 Plan of the 1st underground floor and 1st to 4th floor above ground

Attachment 2 Overview of the Shengrun Plaza area

Attachment 3 Shengrun Plaza location map

Attachment 4 Shengrun Plaza renderings

We sincerely provide good business venues for merchants and professional companies with brand strength to expand their business Network, display talents, increase development opportunities, and provide places for people with lofty ideals to use. In order to enable interested merchants, groups and companies to jointly participate in the design and decoration of business sites, and ensure that they can enter the market before the Mid-Autumn Festival in 2005, in order to achieve better social and economic benefits, the company will use long-term leasing to extensively For social investment, merchants who have signed a preliminary intention agreement with the company in the early stage will be given priority under the same conditions after the square is completed.

Collection of Shopping Mall Business Plans 5

Home textile shopping malls have risen rapidly in recent years, taking advantage of the trend of group buying. It can be said to be no small miracle. So, today from Jingluezhi to the website, I will share with you a sample business plan for Zhengzhou Home Textile Mall. I hope it will be beneficial to everyone.

1. Summary

With the continuous development of the market economy and the continuous differentiation of special product categories, the home textile research report pointed out that in Shijiazhuang urban area, supermarkets and large shopping malls have existed for 40 years. At home and above, their stores are all aimed at consumer groups of small commodities. The limited market shopping demand is gradually saturated, and many traditional merchants want to get a piece of the pie but have no idea where to start. Then, investors must change their investment direction from "comprehensive" to "professional". Let’s take a look at a sample business plan for a home textile shopping mall.

Investment proposal and business model

My investment proposal is to use the goodwill of your mall to establish a large-scale, professional, high-end, high-end and low-end bedding mall in Shijiazhuang , the consumer targets are consumers from all classes and consumption segments who have demand for home textiles. Through my study and examination from 2003 to 2005, in Shijiazhuang City, there is still a market blank for large, professional, high-end and low-end bedding shopping malls. In 2005, the home textile market has quietly begun to rise in Shijiazhuang. On this main road, major manufacturers have opened five home textile stores, so the construction of the home textile plaza project will definitely be a success.

2. Project background and feasibility analysis

1. Market blank advantage

Now from a nationwide perspective, in other provinces and cities, such as Beijing and Shanghai , Henan, the home textile market has gradually matured, and major manufacturers still adopt the agency distribution model, quickly occupying the market through the sales channels of agents and dealers. Strong commercial enterprises take advantage of the desire of major manufacturers to quickly occupy the market and the gaps in the initial market movement, and build professional, large-scale, high-end enterprises for them based on the principle of "where there is demand, there must be a market".

A sales place where mid- to low-end products coexist. Build a broad bridge between manufacturers and consumers. In the early stage of the market, we established a solid mentality among manufacturers and consumers as the only place to buy and sell home textile plazas.

2. The market faces the advantage of abundant demand

From the perspective of consumer groups, the average age in Shijiazhuang City is getting younger. There will be more and more young people of marriage age. They are the main buyers of home textile products. Around us, we can see that they have a great desire to buy home textile products before getting married. However, there is a lack of professional home textile products in Shijiazhuang. The shopping malls such as Beiguo and Donggou in Shijiazhuang cannot meet the multi-faceted and multi-choice requirements of consumers for home textile products. I set up this project precisely in response to their needs, and at the same time, the majority of manufacturers have also noticed this. Manufacturers such as Sega, Luolai, and Mercury quietly opened exclusive stores this year. After one year of operation, they hope to achieve their market share during the peak wedding period next year.

3. Advantages of environment and supporting services

In the urban area of ​​Shijiazhuang, there are only 5 specialty stores, but there is a bedding market in Nansantiao. Will it pose a threat to this project? What? I don't think it poses a threat. Because first, his shopping environment is relatively bad. The traffic outside the market, the shopping conditions in the mall, and most importantly, the various services in the mall are far from meeting the needs of the citizens. As a result, consumer disputes continue. Second, small custom-made home textile workshops in various residential areas are a last resort choice for consumers who do not have a professional home textile shopping place. Most consumers still rely on and demand professional shopping malls. Third, we can realize the services of the banking system and the postal system, and unify the receipt and payment of funds to facilitate consumer purchases.

4. Regional development and advantages of immigrant cities

Shijiazhuang’s economic level is no longer what it used to be, and the number of high-end consumers has gradually increased. The demand for home textiles is also diversified and specialized. The transformation of urban villages, the development of real estate, economic prosperity, the improvement and expansion of the two major wholesale markets, and the maturity of various surrounding markets have attracted a large number of Chinese and foreign investors to Shijiazhuang. Shijiazhuang's household registration policy is also liberalizing, and people come to settle in Shijiazhuang. The population is also growing. Then, if they want to settle down, they must have a house, and the real estate industry will flourish. If you own a house, you must need home textile products.

Most of them belong to mid-to-high-end consumer groups. The rise of professional home textile retail establishments is inevitable and a need of the market.

5. Advantages of broad production and consumer groups

The main body of our project is to build a home textile shopping mall where high, medium and low-end products coexist. The purpose required to be achieved is: Anyone who needs home textile products and comes to our store will be satisfied. Home textiles have a large profit margin, which is very attractive to manufacturers and merchants. They have motivation and the market has demand. Then our shopping mall, which acts as a bridge, shows its importance. Naturally, it is easy for us to get part of the profits from it, and part of the relatively solid profits.

3. Market Prospects

Under the premise of stable economic development, during the period from 2006 to 2010, it is conservatively predicted that the development of the home textile market will become a 30-degree upward trend year-on-year. . The decisive factor for our entry into this market will be the approval and support from suppliers and consumers.

1. Market distribution

Our main target markets include the following three aspects:

1. High-end goods. Make full use of the popularity of major well-known brands in my country to expand the influence of our mall in the market. Meet the needs of high-end consumers. The share of such products in shopping malls reaches about 30%.

2. Mid-range products. Such goods account for a large proportion of consumer demand. The providers of such goods are mainly small and medium-sized formal knitting companies, which must stipulate the quality, quality and market fashion requirements of their products. Therefore, we need to increase the share of these products in the mall to about 45%.

3. Low-end goods. It is suitable for the needs of consumers with lower living standards. The requirements for this type of goods are higher than other types of goods. To ensure its quality, at the same time to ensure a lower price. The suppliers of this type of goods are mainly small and formal knitting factories. Do not give up quality requirements in pursuit of low prices. The share of such products in shopping malls reaches about 25%.

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