What's the experience of working in the luxury goods industry?
Every enterprise will recruit people according to its own corporate culture. Here is also dominated by circles. People with better family conditions will adapt faster and expand their contacts. Second, their living habits will be more similar. Working together will have a little more in common. Some people are more grandiose, while others are more inner show.
What kind of MD (managing director) of each brand is basically determines what kind of style the team of this brand is, but the overall difference will not be too big.
Age:
The average age is 30+, and the face value is generally high. Generally, you can't tell your age. Some people with 40+ look like 33 or 4.
Most brands hardly recruit people with less than three years of work experience. Interns generally don't stay, especially excellent ones. In a short time, no one will take foreign clothes or sign up for Party B's company. It depends on 1~2 years later ... Some HR will say when recruiting, others will be vague, and young children will come and go like this, thinking that they are incompetent, and some are actually excellent. We all feel sorry for each other.
Several major luxury groups or independent luxury brands are jumping around. For example, it is good to have a personal relationship with those people in Hang Lung, and there are internal purchases and mutual invitations. This is the reason why the circle was mentioned earlier. In-house purchases are not allowed to bring bags, so we usually take the bus after meals.
Composition:
Mainly Shanghainese with superior family background, but also from other regions, some Hongkong people or Taiwan Province people (some Americans) will go there, and some Europeans and Americans will be rare here (mainly because their aura is not very close). 30+ children are very old, 30+ don't get married, 40+ don't have children are normal. Dinks are common.
There are gay who come out and gay who are obviously married, but no one will make judge public and talk occasionally in private.
Life is relatively rich, most people can master the rhythm of work well, and many people live a free and easy life.
Educational background:
Academic qualifications are diversified, and most of them are masters. You can often see the names of universities that you have never heard of. You check, the top 1 of a small European country. Almost everyone has been to many countries due to business trips, travel training and other reasons. English is the working language, some people can speak small languages, and French is common, but not commonly used. There are not many main occasions, and when the headquarters comes, they also speak English.
Diet:
Many people will go to the company for breakfast, or buy it nearby and eat it in the pantry. Lunch is new, wagas, new elements, but some young employees complain that they can't afford it near Jing 'an Kerry.
Female employees will get together to lose weight. They were really hungry for a day, exaggerating for several days. Usually concentrated in the month before Christmas and company outings.
Many people smoke, both men and women.
Wear:
Change every day, regardless of gender, regardless of spring, summer, autumn and winter, from the inside out. People wearing the same clothes as yesterday won't say much, but they will look at you for a few more seconds. Here, dressing neatly every day is considered as respect for others. Orthodox style, low-key color. Friday is a leisure day. You will wear casual clothes, including flip-flops and sneakers. The headquarters is here, just like the new product launch conference of business clothing brands.
Female employees wear makeup every day, and without makeup, they will appear unsociable. Lipstick and perfume are important. But not very demon.
Bags, basically will change according to the collocation, not very exaggerated, pay more attention to texture. Some people will have old models from 30 to 40 years ago, and what their mother left her. This is quite interesting.
People of all brands will wear their own brand of jewelry or products, such as Earl and Wanguo, and everyone has his own watch.
Internal procurement:
Every brand has a certain amount of internal purchases every month, about 6~7 fold. Every brand will hold a special sales meeting from time to time. Sometimes, as low as 30% off, everyone will visit and buy it occasionally.
If you know the people inside, you can buy from them, even if they make a little money, it's still very cost-effective.
In the past, g*o*v people could get better discounts, but now many brands are afraid to play this game.
Employee relations:
Some teams are harmonious, have excellent relationships and have good people. Some brands are even more embarrassed, and all kinds of things are embarrassing to each other.
Rumors are flying all over the sky, and aunt cleaning will also participate in it and play a major role in communication.
Brands will grab resources from headquarters. It seems to be enjoyable, but when the interests are related, it will be suspicious and even framed. Some MD's are very competitive, not to mention the sales volume will affect the marketing budget allocated by the headquarters every year. After all, there are more other brands, but fewer families, so each brand will have several spies sent by MD to inquire about the sales of other brands and some things about marketing planning. It depends on personal communication skills. A few years ago, two brands broke up in discord, and one of them suffered greatly. However, because the network is too complicated and not illegal, I finally got nothing. I was eaten by myself.
There are also positive, good relationships between brands will take advantage of each other's internal buying opportunities.
Recreational activities:
We get together in pantry every day to talk about the East and the West, so no matter how old we are, it is very important to keep up with the trend here.
Magazine social distribution with advertising space samples, PR file. Therefore, fashion magazines are everywhere. Every once in a while, I will see my cleaning aunt pushing a trolley to deal with back issues.
Popular festivals and festivals in the brand give gifts to each other, dress appropriately, and some people will arrange dinners and parties.
Together with all brands, the annual meeting is a fashion show. ...
Everyone is discussing whether there is anywhere to go for an outing. Sometimes in batches, because some departments have too much daily work to leave, and at least one person must be there every day.
work
Work content:
In the past, it was sales orientation+star hype, but now the market is getting more and more depressed, so we began to do some marketing activities. Generally speaking, the following items:
Sales: Nothing to say, right? ...
Operation: Operation and analysis of daily sales data.
Marketing and marketing. PR: Various stars/roadshows &; Activities/staff training/store decoration/clerk recruitment/
The managing director of each brand has his own personal assistant. Not in the legendary style. Very professional and busy. The youngest is also 27.
The ability to work is uneven, some are awesome, and some are all kinds of scum, but those who can be managers are generally awesome, because it is difficult to get promoted here, so the more ambitious employees are very hard. Team stability is high, and many of them are old employees for many years. European cultural companies, so the overall efficiency is not too high, and various processes are rather lengthy.
Many things are outsourced and more dependent on Party B. There are specialized media, such as suppliers, event public relations, advertising agencies, marketing consulting agencies and IT consulting agencies.
The system is very old, and many operation data are made by manual excel.
Working intensity:
There is a low season. Every fiscal year begins in April, and the whole first half of the year will be lazy after the annual report. In the second half of the year, sales will start to rush in September, and marketing will also keep up and become a dog together.
The official time is from nine to six. Many people arrive near ten o'clock, or earlier, and then sit at their desks (have breakfast) near ten o'clock. It is not easy to eat at noon 12: 30, and it is not easy for seniors to get together at two o'clock. Sometimes the team building doesn't come back until around three o'clock. You can go out and buy something to eat at any time. People who are busy at night will work overtime for a while, but they will definitely finish before 7: 30. I started sorting things around 17:50, and then I left in a hurry. Don't punch
Salespeople travel all the year round and rarely return to the company. If there is nothing to do, they leave early, about four or five o'clock.
People who do marketing and PR often travel in peak season, so it's good to see them once a week when they are busy. When there was a roadshow, I went on a business trip in other places. Because it could not affect the normal business of the mall, I arranged the venue overnight. Drinking cold air outdoors to set up a stall in winter, I am sick, but I will take a vacation after returning to Shanghai, and I can enter the company later or something. In short, it is very human.
Holidays and benefits:
A lot of fakes. People often disappear in three days, oh, I went to Dubai, oh, I went to Sri Lanka, oh, I went to Japan again. Hey, have you used up your annual leave? No, one more week. Ask for leave in advance, and you can't leave until the boss approves. Sales and marketing managers ... bosses generally don't have a large number of ... small employees who have a hard time.
The income is very high, each title is different, and the average number of regular employees is five figures. MD has equity and dividends.
Training headquarters, Shanghai, sometimes Hong Kong or Beijing. The bigger training is to go back to headquarters, and different brands are in different countries. Every year, some brands have it more than once a year. Training here in Shanghai is free to choose, you will receive an email, and then arrange according to the work content of the day.
Some interesting activities, such as family day, which most foreign companies have, can be played with a few PAs. You can take your children to play or you can play by yourself. There are gifts. In fact, team building is similar to other foreign companies, and it may have a higher budget and a bigger handwriting.
For example, the high-frequency hotel in Beijing is Wang Fu Peninsula, flying first class or business class, and high-speed rail first class or second class. Different job titles have different travel budgets, but they are much higher than other industries.
Every MD has a special car and a special driver.
People at the director level are generally figures, especially public relations. They have good personal relationships with various stars, politicians and business leaders. When they eat, they occasionally talk about gossip, which shows that they know a lot, but their words are very conservative. As soon as the news came out, a bunch of people got together, only the director floated calmly, and then you knew, oh, people already knew. I was surprised at first, but then I got used to it.
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