Planning scheme of Oktoberfest activities

In order to ensure the solid development of activities, it is usually necessary to make an activity plan in advance, which is a written plan of activities. How to make an activity plan? The following is a sample essay on the planning scheme of Oktoberfest activities I collected for your reference only. Welcome to reading.

Oktoberfest activity planning scheme 1 In response to the call of the municipal party committee and the municipal government to "build five cities and build a harmonious xx", promote the development of tourism and catering industry in xx, promote the catering culture in xx, activate the catering market in XX, enhance the development awareness and innovation ability of enterprises, develop tourism and catering brands, enrich the cultural life of tourism and food in our city, and provide a set of high-grade Songyuan tourism and cultural food feast for the general public. Improve the taste and civilization of the city, promote the rapid growth of tourism and catering economy in our city, and accelerate the development of the tertiary industry. The purpose is to create a healthy and pleasant atmosphere integrating leisure and entertainment through a series of food culture theme activities. Take tourism as the platform, beer as the carrier and catering as the support, show the enthusiasm, heroism and enterprising of xx people, show the brand-new style of Songyuan construction, expand the influence of xx city in the country, create high-grade tourist food culture festival business cards and enhance the brand value of xx.

Theme of the event: build a tourism catering brand and prosper xx catering industry.

Purpose: xxx Tourism Festival aims at creating five cities, taking the opportunity of enhancing the overall brand image of xx, promoting the development of tourism, catering and related service industries through exhibition, experience, communication and entertainment, and creating an environment for healthy competition in the market. The purpose of the activity is to show Songyuan's unique folk customs and Manchu-Mongolian cultural characteristics, as well as xx's unique human landscape and tourism resources.

I. Organizational arrangements:

Activity time: 20xx 8: 30- 10: 30 Opening Ceremony.

Venue: xxxxx

Second, the site layout:

1, podium;

2. Inflatable arch;

3. Registration desk:

4. Balloons

Third, the preparatory work:

1, Miss Etiquette: first name (tentative). Responsible for welcoming guests, guiding and cutting the ribbon.

2. Military band: Name, arranged on the left front side of the rostrum.

3. Corsage: Corsage for guests to wear.

4. flower basket: one, placed at the entrance and exit of the gate.

5. Sign-in series: for guests to sign in. (autograph book and pen)

6. ribbon-cutting series: ribbon-cutting for guests.

7. Potted flowers on the podium: placed around the podium.

8. Audio: Special audio for the opening ceremony.

9. VIP room: the VIP lounge before the opening ceremony.

Four. Opening ceremony procedures:

1. The rostrum was arranged the day before the opening ceremony.

2. Sign in, cut the ribbon series, and prepare the corsage the day before the opening ceremony.

3. On the opening day:

At 08: 30, all the celebrants are in position.

At 08: 50, the performance teams stood in their designated positions.

At 08: 55, the band began to play.

09: 45 Lead the leaders and guests attending the opening ceremony to their positions.

At 09: 50, the host announced the start of the ceremony, introduced the leaders and guests, and introduced the significance and far-reaching influence of this beer and food festival, as well as the participating enterprises.

Play music at 10: 00.

10: 02 Please invite the leaders to make opening speeches.

10: 07 Please ask the organizing committee to give a welcome speech.

Please (government leaders) declare the conference open.

At the same time, put wine with hammers and drums, release homing pigeons and raise colored balls.

10: 20 ribbon-cutting ceremony

10: 30 The ceremony ends and the performance begins.

Series of activities: The venues will be held one after another.

1, xxx and city square featured series of cultural performances: reflecting "beer culture" and "folk local featured cultural performances", offering lively and interesting performances such as singing and dancing, acrobatics, sketches, duet in Northeast China, cooking performances, etc. for tourists. And interspersed with various interactive games, so that the scene truly becomes a sea of joy.

2. Carry out exhibitions, evaluations and preferential sales activities of dishes such as Japanese cuisine.

In order to show the operating characteristics of catering enterprises in our city and the development level of catering industry, and meet the consumption needs of the masses, the organizing committee of the Food Festival will organize innovative banquets and gold medal exhibitions of Japanese cuisine and other cuisines, and carry out activities days and preferential exhibitions of time-honored catering enterprises such as Japanese cuisine, Sichuan cuisine, Shandong cuisine and Cantonese cuisine during the Food Festival. In order to expand the influence and form the interaction between Chagan Lake and Songyuan City, 100 representative enterprises will be selected from the two places.

Formulate the preferential price evaluation of participating dishes, give away 4 bottles of xx beer for free at each table, and distribute mysterious gifts at on-site activities, with multiple surprises and unexpected gains.

3. Food culture exhibition and publicity: introduce Zhongshan food culture in the form of words and pictures on the spot, and introduce more and more comprehensive food theory knowledge.

4. Baseball beer bottle competition

5. Choose Mr. (Ms.) beer.

6. Hold Songyuan Catering Industry Forum.

7, "starry sky" carnival beer night (omitted)

8. Closing ceremony

The closing ceremony of the Food Festival will award prizes for the selection results of various activities. At the same time, leaders at all levels, members of the organizing Committee, leaders of competent departments in various regions and news media are invited to participate.

Scope of participation: legal operation, production and distribution enterprises of catering enterprises, hotels, food, daily necessities and other related industries with characteristics inside and outside the city.

Requirements for participating in the evaluation: units and individuals participating in the evaluation should apply first, submit recipes for banquets and dishes (the recipes should be practical and promotional), and with the consent of the organizing Committee office, make performances and evaluations on the spot at the reporting enterprise or designated venue, and the organizing Committee will organize expert judges to evaluate them. Enterprises can declare 1-2 banquet, and the banquet style and cuisine are not limited. The number of dishes at each banquet shall not be less than 10. 1-3 The dishes selected from the banquet are gold medals, and can also be made by enterprises and individuals to participate in the exhibition.

Series review and appraisal:

1, xx famous banquet

2.xx famous dishes

3.xx famous restaurant

4. xx special restaurant

5. Golden dishes

6. Food Festival Golden Chef Award

7. Excellent Enterprise Organization Award

8.X Tourism Festival "Designated Dining Unit"

9. Western food and golden dishes

Planning scheme of Oktoberfest activities 21. Activity ideas:

On the 25th of xx, 20xx, the popularity was gathered by holding the xx Oktoberfest, so as to achieve the purpose of brand promotion, establish word-of-mouth communication among participating customers and establish a potential consumption base.

Second, the activity content:

Activity theme: Three major activities in "Beer Carnival Night"

Campaign slogan: Once xx, forever friends

Activity time: 6: 30pm on 25th of xx, and 20xx-9: 30pm on 6th of xx (overdue).

Venue: xxx headquarters

Participants: all citizens

Third, the deployment of activities:

1, ticket distribution

Free tickets will be distributed at specific locations two days in advance (22nd and 23rd of xx):

(1) nearby middle schools, technical secondary schools, vocational secondary schools and evening schools;

(2) nearby entertainment places (cinemas, nightclubs, bars, etc.). );

(3) Nearby residential areas and commercial areas;

2. Site layout (scene)

(1) Hanging campaign banners and lamppost flags on the spot;

(2) On-site planting activities to publicize colorful flags;

(3) Inflatable dolls and large-scale paintings are placed on site;

3. Media promotion

(1) Inviting the media to make special reports and inviting the media from other provinces and cities to report "Beer Night" can dig out the topic of "xx provides colorful nightlife for the community";

(2) Make a special advertisement CD and play it at the entrance of exhibition hall and flagship store;

(3) Broadcast time: all-weather broadcast;

Four. Activities:

Activity 1: reply to beer knowledge, invite customers to participate in the activity, and win a bottle of beer if you answer correctly;

Activity 2: Beer Competition ———————— Super Brewmaster: Invite customers to participate in the activity;

Rules of the game:

1) Select 10 customer participation, and divide into two groups with 5 people in each group;

2) Each player puts 3 glasses of beer on the dining table;

3) The players all bite the paper cup with their mouths to see who can finish it the fastest;

Awards: Two Super Brewmaster, each 1 case of beer, number of participants 10, 3 bottles of beer;

Activity 3: Champion of Wine Competition: Invite customers to participate in the activity:

Rules of the game:

1) Please invite 10 players (divided into two groups with 5 people in each group);

2) The task of each player is to drink the most water in 1 minute;

3) The fastest is the night wine king;

Award: wine king: 3 cases of beer; Prize: 1 case of beer; Participation Award: Designate 8 people and give away half a case of beer;

Activity 4: beer tasting (inviting customers to participate in the activity)

Rules of the game:

Pour different brands of beer into several cups, and participants will taste them to see who can separate them. After the results are announced, please ask professionals to comment.

Activity 5: Drumming and delivering wine: Invite eight customers to participate in the activity.

Rules of the game:

1) The staff blindfolded and drummed with their backs to customers;

2) Place 2 glasses of beer on each participant's table;

3) Drums began to spread, and customers who received beer from drums wanted to drink a glass of beer at their table, and those who finished drinking were eliminated;

4) Beat the drum ten times, and the game is over;

5) Competition result: There are two cups in front of the winning prize table and one cup for the encouragement prize. Outsiders can also participate in prizes;

Awards: first prize: put a case of beer; Incentive award: half a case of beer; Participation award: two bottles of beer;

Activity 6: Have a glass of wine blindfolded: Invite on-site customers to participate in the activity.

Rules of the game:

1) Please invite 6 couples or friends to participate in the activity;

2) Men and women stand on one side, blindfolded, and the distance between the two ends is 8 meters;

3) After the host announces the start, the drummer takes a step every time he hits both sides, and after 8 steps, he plays the long drum to make a cup;

4) Winners and participants will be decided according to the results. The winner will become the Cup, and the participants will become the participants.

Awards: first prize: 2 cases of beer (one for each person); Participation award: put a case of beer (nobody half a case).