God, Qi Dan Li Jiaqi Simba
Before the value of private domain traffic was comparable to gold, both Viya and Li Jiaqi began to promote their official WeChat accounts in the circle of friends. Maybe you haven't done it yet, but I have done it several times in Li Jiaqi.
Anyone who has operated on the official WeChat account knows that the official WeChat account has started to decline, and the user opening rate has been declining. It is lucky that the number of fans can not be reduced, and it is really difficult to increase. Why did Li Jiaqi throw money at his official WeChat account at this time? Isn't this thankless?
Let's talk about private traffic first. Li Jiaqi is already very famous, and it is more efficient to attract powder through friends circle advertisements. Li Jiaqi's popularity helps him attract people's attention without much introduction. Assuming it is a new account, even if you smash an advertisement, you need to have extremely high-quality content. Therefore, in the case of spending the same advertising fee, Li Jiaqi spends less, is more efficient, and is cost-effective;
Second, it will attract the attention of a group of new fans. Since it is an advertisement, it may not be aimed at people who are familiar with Li Jiaqi, but may also be aimed at users who have heard of it but haven't bought anything in the live broadcast room in Li Jiaqi. For any anchor, it is a good thing that more new users know and accept them, which will help them realize more later;
Third, private domain traffic is more efficient. Nowadays, many short video platforms can release videos with a yellow car, but many videos with more than one million plays may not sell several products. On the contrary, the official WeChat account has only a few thousand articles, but it may sell dozens of products. Liquidation efficiency is not a class at all;
Fourth, and most importantly, this is private domain traffic. The biggest difference between private domain traffic and public domain traffic is the sense of security. No matter what happens outside, your private domain traffic will always be yours, full of security. But for the public domain traffic, everything is determined by the platform. The liking of the platform is not decided by an online celebrity, and it is only a matter of minutes.
Where is the future of business? Suppose that Viagra and Li Jiaqi don't do their own private domain traffic, but always use public domain traffic. What will happen? The answer is simple. Once you encounter a bottleneck, you will find it too difficult to continue to grow. This is not to say that e-commerce can't work, but because the profits of these companies can't support them to realize by buying traffic. In the end, they will find themselves completely working for the platform.
Similarly, the same will happen to Victoria and Li Jiaqi. With the aesthetic fatigue of fans, it is difficult for them to get huge free traffic online. This forced them to spend money to buy traffic, and the result was that the platform earned much more than them. Therefore, synthesizing private domain traffic is the most cost-effective, not only free, but also can be sold to these users for a lifetime.
What does the choice of Victoria and Li Jiaqi inspire American entrepreneurs? That is, don't just pay attention to the value of public domain traffic and ignore the potential of private domain traffic. If private domain traffic is used well, your product profit rate will increase several times.
Regarding the future, I have been reminding those entrepreneurs who ask me for advice that they must not make a one-off deal, but circle a group of people to do business for a lifetime. This is the future trend of business. However, if you want to sell products to customers for a lifetime, you must focus on building private traffic and strive to maintain the relationship between customers. Only good service is the premise for customers to maintain loyalty.