Is the brand a trademark?

1. The concepts of trademark and brand are different:

A trademark refers to a symbol composed of characters, graphics, letters, numbers, three-dimensional symbols, color combinations and the combination of the above elements, which is used for the classification of goods or services to distinguish goods or services from different sources.

Brand is an intangible asset, which can bring a premium to the owner and increase its value. Its carrier is a name, term, symbol, logo or design and their combination, which is used to distinguish products or services from other competitors. The source of value-added comes from the impression formed by its carrier in the hearts of consumers.

2. The value sources of trademarks and brands are different:

Trademark is a symbol used to distinguish the source of goods or services, and its value comes not only from the size of popularity, but also from its legitimacy. Registered trademarks are more valuable than unregistered trademarks.

The value of brand mainly comes from the quality of products and the trust of consumers.

3. The components of trademarks and brands are different:

The constituent elements of a trademark mainly include words, graphics, letters, numbers, three-dimensional signs, TINT and sounds, which are all tangible.

The components of a brand consist of tangible parts and intangible parts. The tangible part includes: name, pattern, color, words, symbols, etc. Intangible parts include: brand communication, promotion, maintenance, management, sales, public relations and so on.

4. Trademarks and brands have different time limits:

The service life of a trademark depends on the law, while the service life of a brand depends on the market. All countries in the world use trademarks for a certain period of time. China's Trademark Law stipulates that the service life of a trademark is 10 year, and it can be used after the expiration.

The brand is different. Even if the law allows enterprises to continue to use it, if the market acceptance of the brand continues to decrease, the brand will lose its vitality and face the risk of extinction.