Logo of Sheraton Hotel

As of July 9, 2021, Sheraton’s latest logo is as follows:

The design of the new logo continues the capital letter “S” as the main body of the graphic, surrounded by a laurel wreath. Now it has an abstract design and all points to the center, which closely adheres to Sheraton's brand positioning of "the world gathers here". In addition, the font design is also more fashionable and modern, and the overall design is more delicate while maintaining recognition.

Sheraton New Concept

Sheraton announced its brand transformation plan in 2018, and also proposed a new design concept. In addition to redesigning the brand vision, it also included With a new understanding of space, guest rooms and other environments, coupled with catering, services and the overall application of technology to further enhance the guest experience, Sheraton Shanghai Baohua Hotel has also become the beginning of an overall understanding of this change.

The guest rooms redesigned by Sheraton will place more emphasis on modernity, vitality and personalized experience. At the same time, the public spaces will emphasize the balance between work, leisure and interpersonal communication, "improving work efficiency and creating a space conducive to collaboration." ”——This is also the part that Sheraton will focus on building in the future.