What was the layout of ancient shops?

Most of the ancient shops were front shops and back shops. At least this is what I saw in some old markets in the south. In ancient times, many shops were workshop-style production or mom-and-pop shops that produced and sold their own products. This constitutes the particularity of the store layout.

First of all, the front three-bay big house is not divided into one horizontally, which is the facade. The door opens wider than the ordinary door of a house, and the windows are extremely large. If there is a counter under the window, the guests only need to If you are looking for goods and shopping outside the house, the eaves will be made very wide and may extend to two meters away. This is to facilitate customers to protect themselves from rain and sun. If it is a store where customers want to enter the house to choose products (such as a silk and satin shop that can customize clothes), then the eaves will be within 1.5 meters like ordinary ones. This is the front store.

There is one door on the left and right of the front store. There are side rooms on both sides connected to the workshop in the back. There is a patio in the middle after entering. Behind the patio and side rooms are the storage room and the owner's house. If it is a small mom-and-pop shop, this room For processing and production purposes. For larger ones, there is another courtyard at the back. The courtyard is a bit like a courtyard. The inside is used for processing and production, and the small courtyard is used for washing and drying. It is convenient and confidential.

Tunxi Old Street is commonly known as Old Street. It is located in the center of Tunxi District, where Huangshan Municipal Government is located. It starts from Zhenhai Bridge, the stone arch bridge across the Yangtze River built in the Ming Dynasty, in the west and ends with the memorial archway in the east. It is 1,273 meters long and 4.8-7 meters wide. It is famous for its ancient residential architectural style in Huizhou. It is well preserved, with shops lined up in rows. The eaves of the houses protrude 80-100 centimeters to provide shelter from rain and sun. It is full of horse-head walls, small green tiles, and whitewashed walls; pavements with brick and wood structures, exquisite pavilions, exquisitely carved patterns, plus small doors, lobbies, patios, and deep and narrow alleys between houses. , scattered and unique, lively and prosperous, showing the simple elegance and unique interest of Huizhou architectural pattern. In order to adapt to the development of tourism, a special section of "ancient street" is equipped with teahouses, wine shops, bookstores and ink shops. It is full of ancient charm and attracts many Chinese and foreign tourists to come for sightseeing and shopping. As the only "National Historic Preservation Street", Tunxi Old Street attracts nearly 6 million domestic and foreign tourists every year. The buildings in the old street not only inherit the style of the Song Dynasty, but also inherit the traditional architectural style of Huizhou folk houses. The planning and layout , has distinctive Huizhou architectural features: whitewashed walls, small green tiles, and rows of horse head walls, which are elegant and simple; the carved beams and painted buildings in the building, and the three carvings of Huizhou architectural bricks, stones, and wood are fully displayed. Most of the street buildings have a layout of front shops and back squares, front shops and back warehouses, and front shops and back houses, showing the ancient style of Jiangnan towns.

Tunxi Old Street has a long history. Historically, Tunxi developed from a water port at the confluence of the Xin'an River, Hengjiang River and Lushui River. The western end of the old street is a section of curved street connected to the old bridge at the bridge end. It was originally called Bajiazhan and is the birthplace of the old street and the birthplace of Tunxi. The formation and development of the old street are inseparable from the move of Song Huizong's capital to Lin'an (today's Hangzhou). Huizhou merchants who went out imitated the architectural style of Songcheng and built a lot of construction projects in their hometown. Therefore, the old street was called "Songcheng". At the end of the Yuan Dynasty and the beginning of the Ming Dynasty, an Huizhou merchant named Cheng Xiongzong built 47 shops in the old street; in the early Qing Dynasty, the old street developed to "the mayor's four miles"; in the late Qing Dynasty, Tunxi tea merchants emerged, and there were many tea brands. It continues to extend from Bajiazhan to form the scale of the old street. Walking into the old street today, it still feels like you have arrived in the Song and Ming dynasties. The street is narrow and deep, and the pavement on the street is made of brown red granite slabs; the shops on both sides of the street are stacked in an orderly manner, all of brick and wood structures, with whitewashed walls and black tiles; the window lattice and door lintels are carved with brick and wooden street scenes, with exquisite craftsmanship; the houses and Between the houses is a high horse head wall, which constitutes the collective beauty of Huizhou architecture. The entire street is winding and stretching, with no end in sight and the street is unpredictable. It is a typical direction of ancient Chinese streets. The alleys of different widths in the old street are crisscrossed and formed into a fish-skeleton shape, making transportation very convenient. Most of the shops in the old street are narrow and deep, but have patios for lighting. The entire building reflects the typical residential style and characteristics of the Song and Ming Hui styles, so the old street is also called "Song Street".

Walking around Tunxi Old Street, people seem to appreciate the remnants of Chinese street markets in the 15th century. Therefore, Tunxi Old Street is praised by Chinese and foreign tourists as "the moving 'Riverside Scene during Qingming Festival'".

Therefore, in such a situation, Feng Shui has a way to "control evil spirits". First, it is required to add a cloth or strip screen or barrier in front of a store opened at a T-shaped or Y-shaped intersection, or change the entrance of the store door to the side to block and avoid facing the main road. The dust comes. The second is to plant trees and flowers in front of the store to increase the vitality and eliminate dust in front of the store. Third, although the above methods have been used to adjust the anger and evil spirits in front of the store, there is still a lot of dust when doing business on this section of the road. Therefore, we should also pay attention to spraying water in front of the door to eliminate dust to keep the air in front of the store fresh. . You should also be diligent in cleaning the front of the store and scrubbing the doors and windows of the store to remove accumulated dust.

In short, when doing business at T-shaped and Y-shaped intersections, you must keep the inside and outside of the store clean, especially when operating, you must pay attention to hygiene. Food, fruit, and department store businesses are particularly important. If dust contaminates food, fruit, and clothing, it is equivalent to being infected with evil spirits according to Feng Shui. It may be because the goods are unclean and no one cares about them, or because Business licenses may be revoked due to hygiene issues, or disputes may arise with customers due to unclean food or clothing, etc., which may lead to the collapse of the business being run.

4. The bright hall should be open and open

When choosing the address of the store according to this principle, you should consider the openness in front of the store and accept the energy from all directions. There should be no obstructions, such as walls, walls, etc. Telephone poles, billboards, and trees that are too large to cover your eyes.

The open front of the store allows the store to face all directions, which not only broadens the view of the store, but also allows customers and pedestrians who are far away to see the store, which is conducive to the dissemination of product information operated by the store. In all directions, pass it on to customers and passers-by. Feng Shui calls this transmission of information the flow of Qi. With the flow of Qi, it will be full of vitality. From a business perspective, customers and pedestrians are likely to come to purchase after receiving the product information of the store.

If you choose to open a store in a narrow store, or if there are various coverings in front of the store, it will not be conducive to the business activities of the goods. The store is narrow or is blocked by various objects. The blocked objects are various evil spirits in Feng Shui, making it difficult to convey product information. This will inevitably limit the store's product operations to a small area and a small range. With limited operating space, it is impossible to expect large economic gains.

For stores with narrow or blocked stores, there are three strategies for reselection: work hard to remove the obstruction in front of the store to reveal the store; if the store is narrow and cannot be changed, billboards can be erected at high places. Or store name lighting, etc., so that people can see it from a distance; third, use Feng Shui supplies to dissolve evil spirits.

5. Choose stores with the same quality as neighbors

If your store sells relatively high-quality products, it is best not to have too poor quality in the adjacent stores. Remember not to be next to stores that frequently offer discounts (certain casual clothing stores, women's accessories stores, dollar stores, and similar stores). People are divided into groups, and so is the consumer atmosphere. Once a climate develops in a discount store area, no matter how good the goods are, they will inevitably be affected. But if the store is opened next to a well-known store, it can share the visibility and popularity accumulated by the old store.

6. The door is the entrance to a store's wealth

The number of customers a store receives every day determines the success or failure of the store. The door should not be made too small. If the door is too small, it will narrow the air opening of the house, which is not conducive to the intake of Qi. It will reduce and slow down the inflow of Qi, thereby reducing the wealth in the house. For business activities, if the door used as an entrance and exit is too small, it will make it inconvenient for customers to enter and exit. If customers have to carry goods, there will be bumps and bumps, which may damage the sold goods. Narrow store doors will also cause crowding, which may cause some customers to stop.

7. The color of store decoration should match the age of the operator or the industry he is engaged in.

Many stores attach great importance to the color of the interior of the store. The interior color here refers to the main color of the store. Tints and secondary tints can have other colors as decoration.

8. There should be no ominous things at the gate

This is true whether inside or outside the door.

Don't face some unlucky buildings on the opposite side of the door, such as chimneys, toilets, hospitals, police stations, etc. The evil spirits brought by unlucky buildings are very bad.

If there is no way to avoid the evil spirits on the opposite side, you should choose some Feng Shui supplies to eliminate evil spirits, such as setting up a screen at the entrance to block the evil spirits. If possible, it is best to simply change the position of the door and choose an auspicious direction to open the door.

9. The appearance around the store should be as regular as possible

From a Feng Shui perspective, a store with a strange appearance is unlucky. It is impossible for this store to achieve better business benefits than others. of. Good architectural modeling lies in tapping people's aesthetic awareness of modeling structures. This kind of aesthetic consciousness pays attention to the left and right symmetry of the structure, equal height before and after, smooth arcs, square circles, etc. Therefore, when designing a unique shape for the store's appearance, attention should be paid to the coordination of the shape structure. In other words, it is necessary to consider whether the unique shape of the store's appearance complies with Feng Shui concepts. Specifically, it depends on whether the Qinglong part on the left is slightly higher, whether the front is low and the back is high, and whether there is support behind it. The general principle is that when people look at the store's appearance, they feel comfortable and pleasing to the eye, and achieve good visual effects, that is, to gain people's recognition of the store's unique appearance.

Of course, you can choose colors with your own characteristics in terms of color and appearance decoration. Pay attention to the characteristics of the store's appearance decoration, just like paying attention to the characteristics of product packaging. Whether a product can sell well in the market depends not only on the reliable quality and high performance of the product, but also on the unique packaging of the product. The key lies in whether the decoration displayed outside the product has novel, beautiful, unique and other characteristics. In the same way, whether a store can attract customers, in addition to the quality of goods and excellent service attitude, the characteristics of the store's appearance are also very important. The characteristics of the store's appearance should preferably be designed and conceived around the main products sold by the store, or the marketing features of the products. The main principle is to enable customers to understand or guess the store from the appearance of the store. The scope of business enables it to play a role in promoting the store and attracting customers in product marketing activities.

10. The cashier must be placed in the financial position of the operator. Generally, the cashier in stores is arranged at the exit. If it is a supermarket, of course it is possible, but if it is doing other businesses, it must be arranged according to the owner's instructions. The financial position arrangement is good. Only in this way can you make money every day and have a lot of money.

11. There must be a certain amount of space inside the area near the door. Some store counters are placed at the exit. This arrangement violates the principle of "like to turn around and avoid rushing straight" in ancient Kanyuology. In environmental psychology, this kind of counter arrangement often psychologically prompts customers to deliberately bypass this counter and go to the next counter, thus affecting their financial luck.

12. Sound evil is also a big evil. If there is a sound evil outside, you can only try to resolve it. However, some stores turn up the music very loudly and make people naturally irritable, which can only have a negative impact on the store's promotions. And if the music is soft and elegant, it can make customers linger and increase their stay time in the store, thereby increasing the possibility of customers spending money.

Both Shanxi merchants and Huizhou merchants were leaders in business in ancient times. Their business philosophy is: "To do a good business, you must follow eight words, namely integrity, benevolence, reason, and integrity." For hundreds of years, they have conducted business according to the "eight-character principle" and created many miracles in the history of Chinese business. Many "century-old stores" are still standing today. This business philosophy is still worthy of our reference. The "acceptability" of merchants is mainly reflected in the selection of store locations. Generally speaking, mature merchants are very sensitive to geographical location. When choosing stores, they consciously choose bustling areas with convenient transportation and dense crowds, and try to avoid remote locations with sparse crowds. By choosing a "prosperous place" or "prosperous shop" to open a store, we hope to achieve the goal of "prosperous wealth". Looking at the ancient commercial pattern, we can find that most of the most prosperous commercial streets were built along the water and developed along the river, forming a "street with water on the back" pattern. Some examples can be given to prove this point.

For example, Kaifeng was the capital of the Northern Song Dynasty. In the middle of the Northern Song Dynasty, the most prosperous commercial streets in Kaifeng were Panlou Street east of Xuandemen, Tushizi, Daxiangguo Temple east of Zhouqiao, Southeast Jiaomen and Yangzhoumen. These commercial streets Basically, they are developed along Bianshui River and along the street. The Guangzhou Thirteen Banks, which once dominated the history of Chinese commerce and trade, and the Xiguan Commercial Street centered on the 19 "Fu" were also built along the water and along the river. Shisanhang is backed by the Baietan Lake of the Pearl River, with numerous merchants and merchants gathering there, giving rise to the four wealthy families of Pan, Lu, Wu and Ye. Xiguan Commercial Street was built along the Xihao and Daguan rivers, and gradually expanded to nineteen "fu". At that time, each street was connected to the river, and there were rivers and lakes, naturally forming a "street with water on its back" pattern. Why did ancient merchants like to gather in places "backing the water street" to open shops? From the perspective of geology, "water manages wealth" and the business environment is "water is the most important thing"; from the perspective of economic geography, being close to a river has convenient transportation and can concentrate a large amount of resources for transactions. Building markets along the river can attract people. The large flow of people is conducive to the formation of a prosperous commercial street where "people gather and wealth gathers". Precisely because the water environment is closely related to business, the people also call choosing a store address "selecting a dock."