China Naming Network - Eight-character Q&A - What is the difference between ancient people's auspicious consciousness and modern people's?

What is the difference between ancient people's auspicious consciousness and modern people's?

For a long time, the people of China have been pursuing an auspicious and happy lifestyle. In ancient times, sacrifices were regarded as auspicious things, rituals as auspicious ceremonies, good people and sages as auspicious people, the land where emperors lived as auspicious places, and good days as auspicious days and Yue Ji. Some animals, plants and patterns are usually used as symbols or symbols of beautiful meanings, so these patterns contain corresponding auspicious concepts. Auspicious ideas mainly include: accepting blessings to welcome auspicious, exorcising evil spirits, having many children and many blessings, longevity, promotion and wealth, and happiness. There are many auspicious things in China tradition, including all kinds of auspicious animals, such as turtles, cranes, deer, elephants, dragons and phoenixes. There are auspicious plants such as pine, bamboo, plum, cinnamon, pomegranate, acacia and dogwood; There are also items such as Ruyi, silver ingots, longevity stones and ritual vessels. The most expressive forms are auspicious patterns, patterns and patterns, which express people's various good wishes, so that the pictures must be intentional and the meaning must be auspicious.

The logo of Beijing's bid to host the 2008 Olympic Games (Attached Figure 3) does not directly borrow the traditional style, but uses the unique freehand brushwork technique of "similarity and dissimilarity" in China's art, and appropriately conveys the two images of "Chinese knot" and "athlete". This logo not only embodies the unique style of China, but also is recognized by the world. Another example is the logo of the Chinese channel of Phoenix Satellite TV (Attached Figure 4), which borrows the picture of the phoenix bird in the painted pottery of primitive society and adopts the unique "welcoming" structure of the China pattern, reflecting the rich cultural heritage. The wings of the phoenix bird are very dynamic, which embodies the characteristics of modern media. In addition, the original corporate logos of China Mobile and China Telecom (Attached Figures 5 and 6) all adopt the auspicious pattern of "palindrome". Auspicious elements can be seen everywhere in visual communication art, environmental art and other design fields. In recent years, the return of "Chinese style" in clothing industry also reflects this trend. Even the old man of KFC put on a cheerful melon seed hat and a Tang suit, conveying our blessings. These all reflect the desire of modern people to pursue a better life, and there are countless examples of this.