Planning scheme of supermarket activities in shopping malls
First, the theme of the event: enhance the brand image of * * * and increase sales. Second, the activity time: 65438+February 1 in * *.
Three. Venue: * * All the stores in the four districts of the supermarket.
Four. Points content: * * Supermarket will upgrade its membership card system on June 65438+February 1 day, 2009, and * * * Supermarket will implement the points redemption system for membership cards based on the principle of giving priority to customers' interests.
1. When applying for membership, customers must have relevant certificates (such as ID card/ID card copy, etc. ), fill in the * * * supermarket membership application form in detail, and submit it to 5 yuan for handling fee.
2. The handling methods of volumes are divided into: individual handling and unit collective handling. There is a 20% discount for group handling.
3. Members who buy by group purchase cannot enjoy the rights and interests of members.
4. Customers can apply for membership card for free when they purchase 288 yuan at one time.
The membership card is valid for two years. If the customer's membership card is expired or lost, it shall be reissued with the original membership card or "customer retention form". The replacement fee is 2 yuan, and the original membership card is invalid at the same time.
6. The original membership card points are switched according to the ratio of 10 to 1, and the bonus points are redeemed from 1 to 4 every month.
Verb (abbreviation of verb) points: member points are exchanged for gifts * * *, with eight grades, and the gift fee is calculated according to the proportion of 0.6% of marketing fee. The grades are as follows:
First-class gifts (80 points): goods of the same value in 5 yuan.
Second-class gift (100 points): goods with the same value of * * yuan.
Third-class gifts (200 points): goods with the same value of * * yuan.
Four-level gift (600 points): goods with the same value of * * yuan.
Five-level gifts (800 points): goods with the same value of * * yuan.
Level 6 gift (1200 points): equivalent quotient of * * yuan.
Seven Gifts (2500 points): Goods of the same value in 250 yuan.
Eight-fold gift (8000 points): goods of the same value in 800 yuan.
Key points of implementing intransitive verbs:
1. Each branch determines the gift exchange products according to the content of the points method, and the product range of each level of points is within (1- 10).
2. The store uses posters to stick the points given away at the entrance and exit of the shopping mall to ensure publicity.
3. Membership points can be exchanged for gifts. Gifts must be in place before redemption, and the goods at the time of redemption should be listed at the entrance of the mall. The gift of Chen Lie guarantees a lot of beauty.
4. One person is responsible for the exchange of bonus gifts, and the person in charge of the exchange should be sincere in service, make full use of the six terms of service and do a good job in explanation.
5. During the implementation, the marketing department of each branch shall guide and supervise the shopping malls under its jurisdiction.
Seven, membership card change, explain the content of the work:
(1) Explain the future use of the membership card, including: enjoying points, redeeming gifts, regularly participating in the lucky draw of membership card numbers, and enjoying the discount of the member company.
(2) Customers who have registered membership cards can still use their membership cards before they expire, but the points are cleared.
(3) Emphasize that the price of goods is very low, and any consumer can enjoy goods with parity or even lower prices.
(4) It shows that our supermarket pays more attention to the quality of goods while adjusting the price.
(5) Where feasible, customers with membership cards can return the goods within 15 days if they are dissatisfied with the purchased goods (specifically, which goods need to be specified) or have quality problems, while other consumers generally only have 7 days.
(6) Permanent membership: It means that when a customer reaches 8000 points and comes to the mall to exchange this gift, he becomes a member of * * * Supermarket, and in the process of changing the membership card every year, he becomes a permanent member without paying the handling fee of 2 yuan money. We will record the information of permanent members separately.
Eight, poster writing format suggestions:
Get a membership card and get more.
Dear customers and friends: * * Supermarket will upgrade its membership card system on June 65438+February 1 2009. * * Supermarkets will implement the redemption system of membership card points based on the principle of giving priority to customers' interests.
If you are a cardholder of * * * supermarket, when you have certain points, you will get unexpected gifts, and * * * supermarket will bring you "the same consumption, different experience". If you haven't joined our membership, please act quickly!
Article 2 Planning scheme of supermarket activities in shopping malls
1. Activity Purpose: The fifth day of the fifth lunar month is a traditional festival in China. In order to celebrate the Dragon Boat Festival, commemorate Qu Yuan and preserve folk traditions, a number of publicity activities were held to celebrate the Dragon Boat Festival, so as to achieve the purpose of "entertaining through education"; And give back to customers, hoping to improve the popularity of supermarkets, attract people, provide customers with a warm shopping place, increase the turnover of activity days, and let customers feel an unforgettable Dragon Boat Festival.
Two. Activity time: June, X-X, * *
Third, the theme of the event: Dragon Boat Festival is beautiful, shopping is happy.
Fourth, the promotion method:
1, "Beautiful Zongzi at Dragon Boat Festival, Full Shopping"
Activities: During the Dragon Boat Festival, anyone who has made a one-time shopping trip to 38 yuan in this supermarket can get a beautiful dumpling free of charge at the service center with a computer receipt. Each store is limited to 200, and the quantity is limited while stocks last.
2. Special sale of goods
During the promotion period, Zongzi and its holiday-related commodities (such as yellow rice wine, frozen food, drinks and other foods, transparent soap, shower gel, insecticidal water, mosquito-repellent incense and other products) are sold at special prices.
3, "XXX guess zongzi, super price flat"
1) Activity time: June, X-X.
2) Activity content: During the promotion period from June X to X, customers who have bought 18 yuan in the supermarket at one time can participate in the activity of guessing beautiful jiaozi with their computer receipts.
3) Activity mode
Set up a promotion counter at the entrance of the supermarket or next to the freezer to let customers guess the brand and price of zongzi seeds. The price of the goods executed by the purchasing department must be quite low, and they should be sold to customers at unexpected prices, so that customers can feel the tangible benefits and lay the foundation for the next sale after the holiday.
4. "Dragon Boat Festival in May, General Competition of Stimulus Package"
Operating Steps: Purchasing Department negotiates zongzi materials-materials are in place-activities are publicized-competitions are organized.
Competition prizes: take jiaozi yourself, and take more packages.
Verb (abbreviation of verb) related propaganda
1, leaflet publicity: 40,000 in Phase I and Phase II and 40,000 in Phase III, with an average of 1800 per store.
2. Off-site posters and on-site radio publicity.
Cost budget of intransitive verbs
1, "Dragon Boat Festival exquisite dumplings, when shopping is full" activity: 200 exquisite dumplings are limited to 3 days.
2. Activities of "XX Guess the Beautiful Tangyuan, Exceeding the Price Level": (The quantity and price are decided by the sponsors of each store).
3. "May Dragon Boat Festival, xx jiaozi Competition" activity: jiaozi bulk rice 100 kg.
Other expenses:
Decorative layout, balloons, banners, theme display ornaments, the average store is around 300 yuan.
The total cost of promotion: about 8600 yuan.
Article 3 Planning scheme of supermarket activities in shopping malls
20XX Spring Festival monthly marketing should be carried out systematically, and clearing activities should be carried out in June 5438+February to make room for shelf space and display space for Spring Festival theme commodities. The second step is to sort out the commodity categories with the theme of the New Year Festival, and the third step is to make relevant stocking plans. The fourth step is to formulate the charging standard for the new year festival category and the marketing theme of the Spring Festival month, step by step. Do a good job in the roadshow planning of the poster plan during the Spring Festival, and match the related theme promotion activities. Theme of the activity: Happy shopping with the Spring Festival, celebrating the Spring Festival with the whole family.
Purpose of the activity: stabilize old customers, develop new customers, guide consumers and increase sales during the holiday season.
Activity time: 20xx65438+1October 27th-20xx65438+1October 3rd1.
Activity 1: Welcome the New Year, celebrate the New Year and send Spring Festival couplets.
Activity time: 20xx65438+1October 27th.
Activities: All customers who shop in this supermarket can get a 20XX desk calendar at the designated place in the store. Limited to 50 people while stocks last.
Operation method:
1, the breakout is designated at the cashier's office, and a special person is responsible for the distribution of Spring Festival couplets.
2. After the activity, sort out the distribution details of Spring Festival couplets at the breakout, indicate the breakout number and return them to the marketing department.
Activity 2: Give gifts on New Year's Eve.
Activity time: 20xx65438+1October 27th-20xx65438+1October 3rd1.
Activity content:
Every time you shop in 88 yuan in this supermarket, you can get a new year's red envelope at the designated place of the branch with the voucher and silver receipt, and the shopping amount will not be accumulated. Customers get corresponding New Year benefits in this supermarket with the corresponding preferential terms in the red envelope.
Operation method: 1, and the card needs to be stamped with a special field seal.
2. After the card is exchanged, it should be indicated that it has been exchanged and recovered.
3. New Year card design and production (marketing department) activity store 65438+February 24th to the marketing department to collect.
4. Red Seal Production (Marketing Department) activity store 65438+picked it up at the Marketing Department on February 24th.
5. After the event redemption deadline, submit the redeemed goods and card details to the Marketing Department on June 65438+1October 65438+February.
6. Count the total number of all levels in the Red Chapter every day.
Activity 3: Create a marketing atmosphere for the New Year Festival.
65438+ February should fully decorate the atmosphere of the Spring Festival. Considering that there will be a Christmas in May 438+February in the second half of June, we can prepare for the Spring Festival atmosphere first. After Christmas, the atmosphere of the Spring Festival will be fully decorated: the new year's street will be displayed in the store, big lanterns will be hung inside and outside the store, and festive music of the New Year will be played. Guide customers into the concept of New Year Festival, and at the same time, you can visualize the goods in the store, so that customers will think of your supermarket when they think of New Year.
Seasonal key commodities:
Adult/infant Tang suits, hats, scarves, gloves, ornaments, quilts, blankets, red series one-piece suits, wedding theme articles, storage boxes, large packaged foods, etc.
Key holiday commodities: gift box commodities, Yuanxiao, glutinous rice balls, spring cakes, jiaozi, seasonal fruits and vegetables, whole case sales, cigarettes, fruit juice, tea, health products, fish and shrimp, mutton hotpot, green flowers, porcelain sets, etc.