Why did my colleagues start to despise me after I bought underwear for my urban lovers? Still laughing at me for being stupid?

1. Read the joining guide carefully. If you have any questions, ask the investment consultant of the headquarters; Join the plan

2. Sign the Intention Join Contract for site selection, market evaluation and operation evaluation-negotiate with the investment consultant of the headquarters;

3. After signing the site selection contract, formally sign the Joining Contract with the headquarters; When signing a trademark and technology contract or agreement,

It is best for legal persons to sign contracts or agreements in person to prevent disputes in the future.

4. Interact with the headquarters to complete the renovation, go through the business procedures, and recruit salesmen for training;

5. Order the first batch of products at headquarters the day before opening;

6. Two days before the opening, the headquarters will assist in the exhibition and sales training;

7. The auspicious day of the zodiac opens.

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1. There is a franchise owner who is the leader of the franchise chain.

2. The leader has a franchise, which can be products, services, business technology, trade names, labels, and other special forces that can bring commercial benefits.

3. Contract is the main link between the leader and the franchisee.

4. Franchisees have the ownership of their stores, and store operators are the owners of the stores.

To manage the leader's headquarters, the franchisee must operate in full accordance with a series of regulations of the leader's headquarters, and he has no operational autonomy.

6. The headquarters has the obligation to impart a complete set of business systems such as information, knowledge and technology to franchisees to complete their business, and at the same time authorize franchisees to use the store name.

Trade names, trademarks, service marks, etc. monopolize the right to use in a certain area, and continue to provide business guidance during the contract period.

7. Franchisees should pay certain paid fees to champions, usually including one-time franchise fees, sales or gross profit commission.

8. Leaders have a vertical relationship, but franchisees have no horizontal relationship.

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Join voluntarily

(Voluntary chain) means that individual stores voluntarily adopt the same brand operation mode and bear all operating expenses.

In this way, the self-employed (franchisees) usually pay a fixed amount of guiding fee (commonly known as joining fee), and the headquarters teaches business knowledge before opening the store.

Or the original store of the operator is changed to the operation mode stipulated by the chain headquarters under the guidance of the headquarters;

Usually, this method must also pay a fixed guidance fee every year, and the headquarters will also send personnel to guide, but some people do not charge this part of the fee.

The cost of opening a store is entirely borne by the franchisee; Since franchisees join voluntarily, the headquarters only charges a fixed fee to give guidance, so the profits and losses obtained have nothing to do with the headquarters.

The advantage of this method is that franchisees can get most of all the profits without sharing them with headquarters.

There is no obligation to obey the instructions of the headquarters 100%, but the disadvantage is that the headquarters can be irresponsible.

Often the guidance is loose, and the management quality of the store is not easy to control.

Many chain restaurants in Taiwan Province Province operate in this way.

Entrust in

(Franchise chain) Contrary to voluntary joining, franchisees only need to pay a certain fee when joining.

The equipment and management technology for operating the storefront are provided by the headquarters, so the ownership of the storefront belongs to the headquarters.

Franchisees only have the right to operate and manage, and their profits must be shared with the headquarters, and they must also obey the instructions of the headquarters 100%.

The advantage of this method is that the risk is very small, and franchisees do not have to bear the big cost of starting a business.

The headquarters should help the operation and share the success or failure of the operation, but the disadvantage is that the franchisees have little autonomy and most of the profits are often handed over to the headquarters.

Give citizenship

(franchise chain) is between the above two ways,

Usually franchisees and headquarters share the cost of opening a store, and franchisees are responsible for the rent and decoration of the store.

Headquarters is responsible for wealth-generating equipment. In this way, franchisees also need to share profits with the head office, which also has control over franchisees.

However, because franchisees have also paid considerable fees, the profits are higher.

There are also some suggestions and decisions on the form of the store. Most convenience store systems in Japan operate in this way.

Join for free

(gratichain) This method is rare in the market, and there is no charge.

This joining method is mainly aimed at material manufacturers and small and medium-sized enterprises.

Their benefit come from taking share in technology and selling raw materials to customers (manufacturer) to make profits,

The biggest advantages of this joining method are high safety and strong adjustability; Disadvantages are strong pertinence and great limitations.

According to the different division of labor in the industry and the different application fields of technology, many companies will not join without charge.

At present, only the chemical coatings industry in China has this precedent. Joining is also the slowest development.

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First, you must choose a chain system with considerable experience, including the length of operation time and the number of stores;

If it is a brand that has not been established for a long time and has few stores, because its own chain experience is still insufficient,

Joiners rush to join, and the risk is naturally higher. Second, the technical difficulty should not be too high.

General franchisees are amateurs, so the lower the technology, the more suitable to join (such as supermarkets).

The higher the technical difficulty, the longer it takes to get started; Usually, high-tech industries, such as hairdressing and glasses, are more suitable for internal entrepreneurship than joining.

Third, we should pay attention to the development trend of the industry. Is it growing in stability or declining?

Especially some hot industries, when they first joined, their business was booming, and the craze didn't last long.

Business plummeted.

Fourth, personal interests must be considered. Because each industry has different industry characteristics,

Franchisees had better choose industries with similar interests, instead of just focusing on making money and ignoring personal interests.

5. Need to consider the competitiveness of the head office in the same industry. How much support does the head office provide to franchisees?

Because the competition between peers will inevitably involve the advantages and disadvantages of brands, the competitiveness of the first brand is naturally stronger.

Relatively small brands are naturally less competitive.

6. Query the established franchisees. If this is a perfect franchise system,

I should be happy to tell the franchisees the addresses and telephone numbers of all the stores, and the franchisees can ask the people who open the stores for relevant information first.

The information obtained in this way is often the most authentic, and franchisees can also learn about the general operating conditions in the future.

In addition to the above six points, of course, the manpower and funds of franchisees are all factors that must be considered when joining.

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It is difficult to judge a franchise project only from the superficial situation such as the amount of investment and the number of franchise stores.

In fact, entrepreneurs still have to examine the profit model and joining system of the project.

First of all, it is best to secretly inspect the joining projects of interest. Go to the store of this project for consumption,

Chat with the store or clerk as a customer, and estimate the daily turnover, analyze the customer base, consumption cycle and so on;

After the investigation lasts for a period of time, see if the results of the investigation are consistent with the contents introduced by the joining headquarters, so as to judge the honesty attitude of the other party.

Don't cooperate with dishonest leaders. And if the project doesn't have a franchise store at all,

Or the first store is less than a year old, so leave it alone.

Finally, it is necessary to understand the improvement of the franchise system of franchise projects.

For example, to investigate the understanding and operation level of the alliance leader on the franchise business model.

See if he has a written and operable franchise management manual and franchise operation manual;

See if he is responsible and cautious about the choice of franchisees and the location of franchisees;

See if he attaches importance to the interests and follow-up management of franchise stores.

The best way for this kind of inspection is to participate in the training of leading organizations.

Then prepare a lot of questions to "spite" them and see if they are fully prepared to join the project.

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First, the headquarters should be required to produce a trademark registration certificate.

The so-called franchise means that the headquarters authorizes the brand to the franchise store. In other words, the headquarters must have a brand before it can be authorized to franchise stores.

In other words, the headquarters must first obtain the trademark registration certificate issued by the Trademark Office of the State Administration for Industry and Commerce.

Before joining, franchisees must first confirm that the headquarters does own this brand, so as to join with confidence.

Second, the payment method of royalties.

Generally speaking, the headquarters will charge franchisees three kinds of fees, namely, joining fee, royalty fee and deposit.

The so-called joining fee refers to the fee charged by the headquarters to help franchisees with the overall store opening planning and education and training before opening a store.

Royalty refers to the fees that franchisees need to pay for using the headquarters trademark and enjoying the goodwill, and it is a continuous charge.

As long as franchisees continue to use the trademark of the headquarters, they must pay regularly. The payment period can be once a year, quarterly or monthly.

As for the deposit, it is the fee charged by the headquarters to ensure the franchisees to effectively perform the contract and pay on time.

Among them, because royalties are collected continuously, some franchise headquarters will sign contracts.

Require franchisees to write a check for full royalties during the contract period, for example, the contract period is five years.

Royalties are paid annually, and some headquarters require franchisees to pay royalties for five years with five checks at a time.

If the franchisee meets the requirements of the head office for issuing the cheque denomination of all royalties within the contract period at one time,

Be sure to add a note to the contract. When the franchise stores are closed and no longer open, the head office must return the unexpired royalties.

To protect their rights and interests. Third, the supply price of the headquarters.

In the general franchise contract, the headquarters will require franchisees to purchase goods from the headquarters, and they are not allowed to purchase goods privately.

This is often the most controversial part of the headquarters and franchise stores. Because franchisees often think that the supply price at headquarters is high,

So they go out shopping by themselves. However, based on the consistency of the quality of the chain system, the headquarters had to ask franchisees to purchase from the headquarters.

So the controversy arose. A more reasonable way is for franchisees to ask in advance that the price supplied by the headquarters should not be higher than the market when signing the contract.

Or a percentage higher than the market price is acceptable, so as to avoid disputes between the two parties on the price afterwards.

Fourth, the protection of business circle. Usually, in order to ensure the operating interests of franchise stores, the franchise headquarters will have business circle protection.

In other words, we will not open a second branch in a certain business district. So how big is the scope of franchisee's protection of business circle?

Must be very clear. But the common situation is that the headquarters is not far from the security business circle.

The opening of the second store affected the business of the original franchise stores and triggered protests.

In fact, if the headquarters is located outside the security business circle, the franchise stores have no right to protest.

But it is worth mentioning that when some chain stores increase or reach saturation,

Under the protection of the business circle, it is difficult to open a new franchise store, so it is very difficult to develop a second brand.

It means using another new brand name, and the business content is exactly the same as the original brand.

In this way, there is no need to be restricted by the protection of the original brand's business circle. For example, there is a housing intermediary chain system,

In the end, of course, it will lead to a group fight in franchise stores. Therefore, in order to protect their rights and interests,

When signing a contract, it is best to make it clear that the headquarters shall not develop a second brand with exactly the same business content.

Fifth, the non-competition clause.

The so-called non-competition means that the headquarters protects business technology and intellectual property rights.

It is not allowed to flow out because of the open franchise, and franchisees are required to stay in the contract period or within a certain period after the end.

May not engage in the same industry as the original franchise store. The purpose of this specification is to protect the intellectual property rights of the headquarters.

There is nothing wrong with this, and the Fair Trade Commission also believes that this will not be illegal. But how long should the non-competition period be reasonable?

If it is too long, it may affect the franchisee's right to work in the future. Franchisees must carefully consider when signing the contract, so as not to affect their future livelihood.

Sixth, the issue of management regulations. General franchise contracts range from a dozen to 20.

There are as many as seventy or eighty, and as few as hundreds, but there is usually such a rule.

"Matters not covered in this contract shall be handled in accordance with the management regulations of the headquarters. 」

If franchisees encounter this situation, it is best to ask the headquarters to attach management regulations to the contract.

Become an annex to the contract. Because the management rules are formulated by the headquarters, the headquarters can put matters not stipulated in the contract,

Are included in its management regulations, can be modified at any time, do whatever you want. At that time, franchisees can only be at the mercy of the headquarters.

Seventh, about liquidated damages. Since the franchise contract was drafted by the headquarters,

So it will be more beneficial to headquarters. In terms of liquidated damages, usually only the part for franchisees will be listed.

And said nothing about the breach of contract at headquarters. Franchisees should be able to put forward relative requirements for this.

Clarify the penalty clauses for breach of contract by the headquarters, especially the service items and logistics support that the headquarters should provide.

Headquarters should be required to do this effectively. Eighth, the handling of disputes.

Generally, the jurisdiction court will be clearly listed in the franchise contract, and usually the court where the headquarters is located is the jurisdiction court.

So as to make it more convenient for headquarters staff to travel to and from nearby courts when necessary in the future. It is worth mentioning that,

Once the franchise headquarters stipulates in the contract that before the franchisee brings a lawsuit to the court,

It needs to be mediated by the headquarters mediation Committee first. In this case, who are the members of the mediation committee?

If all the problems are caused by the headquarters, then the result of mediation will of course be biased towards the headquarters, which is not conducive to franchisees.

Because of the contract, franchisees can't ignore the mediation Committee and go to court directly. It is suggested that when franchisees encounter similar terms,

Deleted upon request. Ninth, the handling of contract termination. When the contract is terminated, for the franchisee,

The most important thing is to get the deposit back. At this time, the headquarters will check whether the franchisee has breached the contract and whether there is any debt.

At the same time, the headquarters may ask the franchisees to remove the signboards themselves. If everything goes well and there is no arrears, the headquarters will refund the deposit.

. However, in the event of a dispute, whether to remove the signboard often becomes the focus of wrestling between the two sides.

Some headquarters even hire their own employees to remove signs. In this case,

It depends on who originally funded the signboard. If it is funded by the franchisee,

Then the ownership of the signboard "property" should belong to the franchisee. Although the headquarters owns the trademark ownership, it cannot be dismantled without authorization.

If it is really to be demolished, it must be enforced by the court. If the headquarters is dismantled by itself, it is a crime of sabotage.

Tenth, after the contract is signed, both parties must hold one copy.

Franchisees must remember to keep a copy, so as to clearly understand the contents of the contract and ensure their rights and interests.