CCTV1 Weather Forecast Advertising Success Case

Chengdu Diao Group

Chengdu Diao Group is the biggest beneficiary of the "Xinwen Lianbo Weather Forecast" landscape advertisement, and has continuously launched a set of central "Xinwen Lianbo Weather Forecast" landscape advertisements for ten years. In 2016, I was deeply impressed by the effect and influence of landscape advertising in "Xinwen Lianbo - Weather Forecast", and increased advertising investment for 2 to 6 months each year according to the needs of the company. Now it has become a well-known trademark in China and an outstanding enterprise in the national traditional Chinese medicine industry. The group's net assets have exceeded 2.6 billion, and its annual output value has reached 1.6 billion. Its comprehensive efficiency has ranked first in the same industry in Sichuan Province for eight consecutive years.

Chongqing Meixinmen Co., Ltd.

After more than ten years of advertising exploration from the 1990s to the present, we finally discovered weather forecast as a good media. Currently, the company spends more than 10 million yuan in advertising expenses every year. (Only investing in a set of central weather forecast advertisements) creating an annual turnover of 1 billion yuan, replacing the previous annual advertising investment of 50 to 60 million yuan.

Shan Xiabao Pharmaceutical

In 2005, "News Network - Weather Forecast" was launched throughout the year and achieved very good results. In 2006, a set of central bidding sections were selected and more than 30 million yuan was invested, but the advertising effect was not very obvious. In 2007, the "Xinwen Lianbo Weather Forecast" advertisement was re-selected, and at the same time, the central set of "Morning News - Weather Morning News" was added three times a day in the morning period. With this advertising form, the company occupied the market with a smaller advertising investment. The media has the highest ratings in the morning and evening, achieving the company's advertising goals.