Mbti personality test (except 100 MBTI test)
Simply put, it consists of four groups of personality tendencies: I (introversion) /E (extroversion), N (intuition) /S (true feelings), F (emotion) /T (thinking) and P (perception) /J (judgment). Testers need to do a series of psychological test questions to get the corresponding results.
Tik Tok blogger: MBTI test
In addition to Tik Tok, Weibo and other social platforms have been continuously online testing. In the market, the number of MBTI questions varies from 30- 140, and the longest time is nearly 20 minutes. Users who want to unlock more detailed personality analysis and career evaluation after completing the test questions have to pay extra.
Players who smell business opportunities have also entered the market, and some social apps use the selling point of MBTI to attract peers to join. For example, a social software called "Nine What about You" pays attention to MBTI's sincere friends. Users can input or directly test their MBTI personality after downloading, and then match 9 friends every day according to 16 personality.
At the same time, a number of bloggers in the MBTI field have emerged on various platforms. With the help of interesting content such as meme map (stem map) and the behavior of restoring stem map, the original fans will be accelerated and the business of "believers" will be harvested. It is not difficult to find that this is similar to the constellation master and tarot player.
First, it is easy to spread and socialize. Necessary factors of MBTI explosion. Although MBTI's personality test is a simplified version of Jung's eight dimensions, it still needs to complete nearly 100 test questions to get the results. Even after the completion, a bunch of extremely long personality analysis looks very difficult, which virtually sets a threshold for the audience.
In this regard, the constellation can be described as the "predecessor" of MBTI, and the corresponding results can be obtained by entering the date of birth. Therefore, the first fire to ignite the enthusiasm of netizens is simplification. As a result, the "improved simple version" of MBTI questions appeared, and only four questions were needed to get the answer, from whether the school is popular, whether it loves sports, whether it is good at math, and whether the room is messy, to compare these four letters.
However, the "great hero" who really caused the whole network test wave is actually a series of memes.
By linking 16 personality traits with the behavior of stem diagram, the original complex personality analysis is simplified to "what kind of people can do what kind of things", and a person's behavior characteristics can be described vividly with a few simple scenes and dialogues. Secondly, because the meme map itself is very creative, it can be freely created by netizens, and the pictures are easy to spread and quickly invade major social platforms.
Source: MbtiTT Weibo
Even our friend Gu Ailing personally declared that she was INTJ and said that she had always been an introvert. Nowadays, if you want to know the results of a celebrity's MBTI personality, you can easily search for "name +MBTI" on the Internet. For example: Yang MBTI is enfp, and Xu Zhimo is infp…… ..............................................................................................................................................................
On the one hand, the curiosity and thirst for knowledge of young users suddenly attracted a large number of "believers", and not many people would take it seriously under semi-entertainment; On the other hand, if you find yourself and the celebrities and idols you worship belong to the same type of personality, this feeling is like finding a like-minded person and gaining a sense of group identity. A quick understanding of a person's personality through four letters is very suitable for socializing in the fast food era, which is the second biggest pusher of MBTI explosion.
On social platforms such as Weibo, Douban and Xiaohongshu, there are countless related topics and labels about MBTI friends. In this large-scale circle-breaking movement, MBTI test is no longer just the guiding role of career orientation, but has been given new social attributes.
Source: Zhihu @ net, all of them.
"Who is infp's best friend?" "entj, it's more appropriate to be with entp." Under MBTI theory, making friends and feelings become "simple and effective". This is exactly the same as the constellation of that year, exaggerating its auxiliary role in interpersonal communication. For example, the pairing index between constellations, "Aries woman and lion man are born together", basically belongs to changing the soup without changing the medicine.
Secondly, MBTI, where players have entered the game, has attracted a group of fans and attracted a group of merchants who want to take the opportunity to make a fortune.
In Apple Mall, Zinc Finance downloaded an APP called "MBTI Professional Personality Test". On the homepage of the APP interface, users are also provided with "60-question Selected Quick Test Edition", "93-question Standard General Professional Edition" and "142 Full Edition". After completing the test questions, if you want to "unlock" the complete personality interpretation, you need to pay the service fee of 18 yuan.
The payment interface shows that 23,035 people have bought it, and there is a discount of 18 yuan in 69 yuan, which is suspected of inducing users to pay.
There are not a few websites and apps that charge for test results like this.
APESK Caichu, a domestic website, provides psychological tests and evaluation reports for individuals and enterprises. The second step of Jung provided by official website belongs to the category of advanced scale, which is divided into enterprise edition and personal edition. Enterprises buy 33.3 yuan per person, personal version of 39 yuan. According to the data, the website has more than 30 million users worldwide, and the daily effective test is around 20,000.
The cost of these test conclusions is almost zero, which is supported by Jung theory. 16 kinds of personality correspondence 16 kinds of personality interpretation templates reduce the cost of "personalized" interpretation. It is not difficult to find that MBTI's commercialization model can communicate with constellations. If there are constellations and astrolabes, there will be MBTI's personality deduction. Having a constellation blog also means having an MBTI blog.
Another way of commercialization is to train professional bloggers in this field. First, accumulate fans by reading dry goods, and then realize realization through business promotion, account matrix drainage or platform traffic sharing.
MBTI has become one of the tools for businesses to harvest young people, no matter whether the initial intention of users is to understand their own personality or deal with interpersonal relationships.
Third, MBTI, can't do it for nothing. Although MBTI has something in common with metaphysics such as constellations, it has lost one of its biggest profit points: forecasting function.
"If you look at the sky at night, you will know what will happen tomorrow." The greatest charm of metaphysics is that it can predict the future from the present perspective, including a person's physical, emotional, career, academic and other fortune trends. This is why so many people spend a lot of money to ask the metaphysical master to answer questions.
MBTI does not have this kind of "skill", but only stays in the interpretation of personality. It goes without saying that it is more attractive to pay for personality traits or pay for future fortune.
In July last year, a stalk on the short video platform about "Will you go to Taobao to show someone the constellation" suddenly exploded. In just one month, the number of fans of Tao Bobai exceeded 10 million, and the simple and intuitive interpretation of constellation emotions helped him successfully step onto the stage. In the video, Tao communicated with the audience how to deal with the emotional problems of Block XX in the form of friends' suggestions during the live broadcast, which made people calm down.
At present, most MBTI short video bloggers still imitate videos based on stem diagrams to compare and restore different behaviors of different personalities. It is not easy to copy "Bai Tao White" in MBTI world.
Zinc Finance observed that most bloggers who interpret MBTI are not only focused on this field. In the personal profiles of these bloggers, there are often tags related to metaphysics, such as divination, meditation, psychology, tarot cards and so on. Some bloggers even call themselves "national second-level psychological counselors", and this professional qualification certificate was removed from the list by Ministry of Human Resources and Social Security as early as 20 17. Because the field is chaotic, the professionalism of related MBTI bloggers will be greatly reduced.
Related bloggers intercepted from Tik Tok MBTI
Back to the test itself, MBTI is one of many psychological tests, which can be replaced by Holland's career interest test, Dierske's behavior style test, Type 9 personality test and so on. However, when these psychological test scales only look at the interpretation of personality, they are easy to fall into Barnum effect, that is, they generalize a person's personality characteristics in a general and vague way, thus affecting the reliability and validity of the test results.
It can be predicted that the commercial value of MBTI will decline as soon as the freshness of netizens passes, which is destined to be a long-term business.
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This article was originally published by @ Zinc Finance. Everyone is a product manager. Reprinting is prohibited without permission.
The title map comes from Pexels and is based on CC0 protocol.