College Student Entrepreneurship Facade Feng Shui Choice

1. Choose stores in sub-commercial districts of prosperous business districts

The relatively strong popularity of prosperous business districts and the concentrated consumption have become the first choice of store options for many entrepreneurs. However, in the early days of starting a business, monthly rents in the bustling business districts of tens of thousands and high transfer fees will immediately make your funds stretched thin. In addition, the frequent discounts and gift-giving activities held by large shopping malls in bustling business districts will severely impact the flow of traffic in your store. The benefits of choosing a sub-commercial district are obvious. Firstly, it saves a lot of accumulated store funds, which can be used for store decoration, product organization and other in-store hardware upgrades. Secondly, it is not burdened by the promotional activities of large shopping malls. You can freely organize your own personalized promotional activities; thirdly, since it is not too far from the main business district, you can share the consumer popularity of the main business district

2. Backed by a big tree, use the market to become famous

Since a small store is newly opened, there must be a process of accumulation in terms of popularity and customer base. Many entrepreneurs fail to survive this stage, and most of them go bankrupt within a year of opening. If your store is opened next to a well-known store, congratulations, you can share the popularity and popularity accumulated by the old store; if the goods you organize are complementary to the goods of the well-known store, then your store will have an initial consumer groups (for example, cold drinks and food stalls are complementary, women's underwear and beauty salons are complementary)

3. Facing north and south, half the battle is won; grasp your right hand and success is in your hand

Small shop The orientation is also very important. If the store faces the south or west, then the hot sunshine will help you drive away all the customers during the entire half-year summer (indoor pedestrian streets are another matter); in the direction of the flow of people, it is best to be on the right side of the direction of the flow of people. . Due to China's traffic regulations, most people shopping will walk on the right side of the direction they are facing; this is the case in many large stores where the shelf display fees on the right side of the entrance direction are higher than those on the left side.

The success factors of a store are the above aspects. The following are the things you must pay attention to when choosing a store:

1. Avoid second-hand landlords

When renting a store, Try to find the original owner of the store to sign a contract; because a store that has changed hands at many levels will have greater hidden dangers, both in terms of cost and future renewal issues; if the original store owner offers a rent that is significantly lower than the normal market price, then You also need to be careful. Maybe there is a problem with the property rights of the store or the store's debt, and the possibility of demolition in the short term should also be considered. If there are no problems with the above aspects after verification, then you are in luck and can find a place by yourself. Have fun secretly.

2. Be careful when renting a lobby store:

The so-called lobby store refers to a store where the entrance part of the store reaches directly to the end of the door, forming a passage; such stores are often Customers think it is a passage and ignore the goods displayed in the store; in addition, there are too many pedestrians passing by, which not only affects the purchase of normal customers, but also causes greater interference to the salesperson's introduction of goods, affecting business performance; and then there are It is easy to cause the loss of goods and cause non-operating losses; (except for fast-moving items such as food and accessories)

If your store sells relatively high-grade products, remember not to compete with those who frequently discount. Stores are neighbors (certain casual clothing stores, women's accessories stores, dollar stores, and other similar stores); people are grouped into groups. The same is true for the consumer atmosphere. Once a climate is established in a discount store area, no matter how good the goods are, it will inevitably be affected.

Feng shui is important, but what is more important is whether the business you run is loved by the public. The most important thing is to focus on quality. Everything is difficult at the beginning. I believe that with a good feng shui store and a good If you manage it, your business will surely prosper.