Innovation and Entrepreneurship Plan for College Students' Kindergarten
Innovation and Entrepreneurship Plan for College Student Kindergarten
In the rapidly developing modern society, entrepreneurial plans are used more and more widely in life. An excellent entrepreneurial plan often makes Entrepreneurs achieve twice the result with half the effort. How is a general business plan drawn up? The following is a college student kindergarten innovation and entrepreneurship plan that I have carefully compiled. It is for reference only. Everyone is welcome to read it.
College Student Kindergarten Innovation and Entrepreneurship Plan 1
1. Introduction to Kindergarten
With the rapid development of our country’s economy and the improvement of people’s living standards, preschool education has become more and more important. It has attracted more and more people's attention, and kindergartens have developed rapidly. However, there is a big gap between urban and rural early childhood education. In rural areas with relatively backward economy and culture, there are many problems in preschool education that need to be solved urgently. To this end, we plan to establish a kindergarten with modern educational concepts in the countryside.
The kindergarten is planned to be built at the junction of the villages in Yongnian County, Handan, targeting school-age children from surrounding villages so that they can receive formal education. We take Chen Heqin's "living education" as the concept, adhere to the principles of independent games, comprehensive curriculum, enjoyable education, innovative education and quality education, emphasize the role of games, pay attention to the cultivation of children's practical ability, and formulate teaching plans that meet the characteristics of children's development. , in order to achieve the purpose of "healthy growth and happy learning".
In order to enable children to grow up healthily, our kindergarten has launched a new form of "home cooperation" - "Mom Classroom" to enable parents of young children to understand the laws and characteristics of children's development and provide children with good growth space; make full use of rural resources to allow children to contact nature and experience life; open parent-child classes to increase understanding and communication between parents and children; strengthen exchanges and cooperation with other early childhood education institutions, introduce advanced teaching methods; establish their own Websites and forums to get feedback from all aspects in a timely manner.
2. Current Preschool Education Situation and National Policies
Currently, more and more attention is paid to education around the world, and preschool education is an important part of it. Preschool education in many developed countries has reached a high level, and my country's preschool education has also achieved certain development. Although my country's preschool education in big cities such as Beijing and Shanghai has a relatively high level, my country as a whole is still far behind developed countries. Our country's current problems in this area are mainly manifested in the following: the gap between urban and rural areas and the gap between east and west; the people's educational concepts are relatively backward, which increases the difficulty of implementing relevant national education policies; the state's financial support is relatively small; my country's preschool education There is a shortage of scientific research personnel; preschool education workers lack high-quality, sophisticated and top-notch talents.
At present, the problems existing in rural preschool education are mainly reflected in the following points:
1. There are few preschool education classes and large class capacity.
The current rural preschool education is still at a relatively backward level compared to the city. Although the number of kindergartens has increased year by year in recent years, preschool education classes are still very tight, and the class capacity is large, and every child cannot be taken care of. The development cannot meet the needs of rural early childhood education.
2. Management of primary schools
Nowadays, rural kindergartens mainly exist in the form of primary schools attached. As an affiliated kindergarten, it still adopts primary school-style management methods. Primary school leaders are not familiar with early childhood education business and do not pay enough attention to early childhood education, resulting in the slow development of rural early childhood education.
3. The quality of rural kindergarten teachers is generally low
Some rural kindergarten teachers are drawn from primary schools, and some are recruited independently by schools. Most of them have not received professional training and lack professional skills. Due to the lack of corresponding early childhood education theories and methods, some teachers transferred from primary schools to kindergartens have a very obvious tendency to "nanny-style" care of children and "elementary-style" education in kindergartens. In order to reduce the cost of education, schools only hire some low-educated and low-quality teachers, and the training of early childhood teachers is only on paper. Very few rural preschool teachers are qualified as preschool teachers, which seriously affects the quality of rural kindergartens.
4. Family-type kindergartens
Family-type kindergartens in rural areas mainly adopt the "nanny-style" management method. The management method is unscientific and simply teaches children a few things. words, counting a few words, instead of developing children's intelligence and improving children's basic qualities of listening, speaking, singing, drawing and writing, which reduces the quality of rural early childhood education.
5. The education problem of left-behind children has become increasingly prominent
With the large surplus of rural labor force and the increasing number of migrant workers, most of the left-behind children are left unsupervised or supervised by the elderly. Education and mental health have not received enough attention, which has put forward greater demand for rural kindergartens and higher requirements for their quality.
6. Poor educational conditions
Due to poor economic conditions, rural kindergartens are small in scale and have simple facilities. The kindergarten space is small and the children do not have enough space for activities, which restricts their playful and active nature and limits the development of their personalities. Some classrooms are dark and humid, with poor lighting and ventilation conditions. There is no air conditioning in summer and no heating in winter. They cannot meet national standards, which directly affects children's vision and other healthy development.
Rural kindergartens do not have complete hardware facilities. Some kindergartens do not even have simple teaching aids such as electronic keyboards and tape recorders. They lack basic recreational facilities and cannot achieve the goal of "enabling children to develop physically, intellectually, morally, and aesthetically." harmonious development". At the same time, child care work in rural kindergartens is very backward.
7. Parents have backward educational concepts
Most rural parents only care about their children’s physical health and create a better material environment for their children, but do not pay attention to their children’s psychology and lack of communication with their children. spiritual dialogue. One-sided belief that education is only the responsibility of teachers and lack of family education for children. There is very little communication between parents and teachers. Even if there is communication, they simply inquire about the children's grades and performance, and do not pay attention to the children's psychological growth. Parents and teachers in kindergartens with school buses have even less communication. At present, most rural kindergartens do not organize parent discussions and do not create conditions for home-based cooperation.
Due to their own limitations, parents still adopt traditional education for their children. Some parents even interfere too much in kindergarten education, making the education methods of some early childhood education institutions more elementary-style. It has seriously affected the development of my country's early childhood education in the right direction.
8. Lack of safety guarantee
Most kindergartens have substandard sanitary conditions. For example, the tableware is not disinfected in time, which cannot guarantee the food safety of children. All health care and childcare work in kindergartens are done by teachers alone. Due to the limited knowledge and energy of teachers, it is impossible to take care of every child. There are no scientific recipes in kindergartens, and the children's meals are unsatisfactory. Most kindergartens only feed children cheap meals such as steamed buns, noodles, and salty soup every day. Some kindergartens do not allow children to eat enough. They cannot provide sufficient nutrition for the growth of children, which seriously affects the children's health. of normal development.
It is common in kindergartens that medical and emergency equipment are not complete, and there is a lack of professional health doctors. The ability to prevent and control infectious diseases is poor.
Poor safety awareness and poor ability to handle emergencies.
9. Financial support is weak, and rural early childhood education lacks working capital.
Most of the country’s finances are tilted toward urban education, and rural education remains mostly verbal. Most of the funds for township public kindergartens come from county-level governments. The economic development of the county directly affects the development of education, and rural early childhood education funds are relatively in short supply.
Enterprises invest mostly in powerful education groups, and kindergartens with relatively backward conditions do not have room for development. This increases the education gap in kindergartens. Good kindergartens are better, and poor kindergartens are worse. Difference. College Student Kindergarten Innovation and Entrepreneurship Plan 2
1. Current Situation Analysis:
Our kindergarten is located in the xx Central Primary School. It was founded in August 20xx and is the first public school in xx Town. of kindergarten. Our garden covers an area of 2062.5 square meters, with a construction area of 522.5 square meters and a green area of 990 square meters. It currently has three classes (elementary, middle and large), with a total number of 115 children, 6 teaching staff (one of whom is employed), and 2 college graduates.
When the kindergarten was founded, it put forward the purpose of running the kindergarten: "We use love, care and patience to make children happy and parents feel at ease." Over the past month or so, with the care and support of leaders at all levels and the unremitting efforts of all faculty and staff, our kindergarten has persisted in running the kindergarten in accordance with the law, gradually improved various rules and regulations, and ensured that the rules are followed and strictly implemented. Garden quality continues to improve.
Under the new historical conditions where opportunities and challenges coexist, we are clearly aware of some of our own problems, which are mainly reflected in:
1. Most students come from rural areas, and parents are busy It is difficult to provide good family education to children while working. It is difficult for family education and kindergarten education to coordinate and form a synergy.
2. The overall age of teachers in our kindergarten is relatively weak, the teaching staff is relatively weak, the professional quality of teachers is relatively low, and their own improvement speed is slow.
3. Because the foundation is too weak and the fees are very low (200 yuan/semester), coupled with the repayment pressure of the newly established kindergarten (currently more than 60,000 yuan is owed), the basic facilities of the kindergarten have been reduced. The equipment could not be in place in time, which affected the normal teaching order.
2. Guiding ideology:
Guided by the spirit of the three-year action plan for preschool education in xx City, adhere to reform and innovation, adapt to local conditions, improve institutions, increase funding investment, and strengthen the teacher team Construction to promote the comprehensive healthy and harmonious development of children.
3. Three-year development plan for kindergarten
(1) January 20xx to December 20xx
1. Teacher training:
< p> Strengthen the study of teachers’ moral cultivation and improve the ideological quality of all teachers; carry out activities such as outings to learn from experience, classroom teaching exchanges and seminars; improve the professional theoretical level of teachers through a combination of self-study and centralized training; order two educational newspapers and books, and carry out The recommendation, exchange and reading activities of excellent books in the kindergarten create an atmosphere of "love reading and read good books" and enrich the spiritual life of teachers.2. Improvement of conditions:
(1) Create an educational and teaching environment with modern equipment and interaction with children, purchase a computer, a printer, a TV, A set of speakers;
(2) Make full use of green belts, exterior walls, indoors, stairs and other places to create a safe, beautified and good activity environment full of cultural atmosphere;
( 3) Strengthen capital investment, repair the doors and windows of the kindergarten, build children's wash basins, and improve the kindergarten environment;
(4) Replace teachers' desks, replace some student desks and chairs, and change the past one desk and chair per person The traditional model (if the Second Kindergarten of Yongqiao District is funded, it is possible to replace all of them).
(5) Paint the wall behind the building and draw interesting cartoon patterns.
3. Education and teaching:
We will focus on children’s enlightenment education, respect and develop children’s subjectivity in the teaching process, and create a healthy and rich living and activity environment. Create an open, warm and relaxed event atmosphere. Teaching knowledge should use games as the basic activity form, integrate knowledge into various activities, and focus on the process of activities.
(2) January 20xx - December 20xx
1. Teacher training:
Continue to strengthen teachers’ moral cultivation and improve the ideological quality of all teachers ; Organize teachers to go out to learn from experience, and insist on classroom teaching exchanges and seminars in our kindergarten;
Improve the professional theoretical level of teachers through a combination of self-study and centralized training, and guide teachers according to their own educational experience If you have a certain advantage in teaching, put forward a clear personal three-year development plan and school year goals that are suitable for your own development, and work hard according to the goals to form a personalized and characteristic teaching style, and strive to be a distinctive teacher;
< p> This year, another teacher will retire and another young teacher will be recruited. Opportunities for young teachers to learn, improve and practice will be created for young teachers through holding hands, hiring leadership experts and coming to the kindergarten for guidance, and public reporting activities for new teachers. , encourage new teachers to grow rapidly and constantly surpass themselves.2. Improved conditions:
(1) Purchase two TVs and a set of multimedia projectors; purchase some children’s books;
(2) Update the greening Activity environment in belts, exterior walls, indoors, stairs, etc.;
(3) Purchase a filing cabinet for each class to store toys, books, etc.;
(4) Office The floor is covered with anti-slip tiles.
3. Education and teaching:
The kindergarten is opened regularly, parents and children are welcome to come to the kindergarten for activities; demonstration classes are carried out in the kindergarten, and a variety of parent-child activities are carried out; with the help of special festivals, various activities are carried out A variety of meaningful storytelling, singing, painting, dance competitions and other activities to educate children to be loving, filial, polite, and creative good children. Build a good parent school.
(3) January 20xx - December 20xx
1. Teacher training:
Guide teachers to learn from the typical deeds of advanced teachers and model teachers, A collection of outstanding papers and scientific research results, examples and analysis of teaching activities, various good textbooks, and educational magazines, including learning from the Internet, encourage teachers to learn on-demand learning and write learning experiences.
2. Improvement of conditions:
(1) Another class will be opened in the upper class and middle class, and TVs, filing cabinets, tables and chairs, etc. will be purchased for the class as needed;
(2) Strengthen capital investment and carry out maintenance and reconstruction of toilets;
(3) Gradually purchase and update early childhood education toys;
(4) Use the summer to improve campus life , games, and learning environments are transformed.
3. Education and teaching:
Develop rural educational resources and carry out characteristic education. Organize teachers’ self-created teaching aids, learning tools, toys, and good works to be displayed and evaluated.
In short, because there are not many young teachers in our kindergarten, the teachers are relatively older. New teachers lack education and teaching experience and parent work experience, do not understand the age characteristics of children, and have unstable control of class discipline.
Old teachers accept new concepts quickly. Teachers have difficulty understanding and applying new teaching materials in the process of learning and using new teaching materials. The atmosphere for active learning and discussion is not enough.
In addition, the current system of our park is not complete enough, and many of the specific tasks we usually do do not leave the proper traces. Parents are not very enthusiastic about participating in kindergarten work, pay little attention to the content of the home contact column, and do not pay attention to various publicity and notices of the kindergarten. We should increase publicity to parents, help parents understand the kindergarten development plan, provide corresponding services according to parents' needs, and strive for parents' support and cooperation.
Facing the future, we are full of pride and confidence. We are fully aware of the great responsibility and the far-reaching significance. We will definitely use a down-to-earth work style and all employees to work together to turn the plan into reality. College Student Kindergarten Innovation and Entrepreneurship Plan 3
As people pay more and more attention to children’s education issues and the number of migrant workers in cities increases, children’s education issues have become a problem for most migrant workers in cities. They are worried that they can't bear to leave their children in their hometown, but they don't have the money or qualifications to go to kindergarten in the city. Therefore, judging from the current situation in our country, opening a private kindergarten is a promising entrepreneurial project.
1. Project Market Assessment and Prospect Forecast
Xuzhuang Village, where I live, is located at the urban-rural fringe of Tianjin and is a village and town with rapid economic development in Dongli District. The settlement of the new Wenzhou City and the prosperity of logistics and distribution have caused the village's migrant population to grow exponentially in the past two years. After collecting information and investigating, I found that the average daily flow of migrant population in the village is about 30,000, and the village has about 1,800 permanent residents. Among them, there are about 500 children from 2 to preschool age. Such a strong customer team provides a market for the kindergarten I will open. As national policies now support the development of urban and rural economies, the village is in the midst of an investment and development boom and will have a lot of room for development in 5-10 years. The market for kindergarten target customers will also increase rather than decrease. If it were not for its own management errors, the market would not have declined.
2. Target customers and market share. The target customers of the kindergarten I open are targeted at 2-preschool children.
Children under the age of two will not be considered at the initial stage of establishment.
Due to the limited initial conditions for the opening of individual kindergartens, the number of teachers is limited. Children under the age of two are slightly poorer in terms of language, movement, and self-care abilities. Therefore, the care responsibilities and risks increase, and the ability of individual kindergartens to withstand risks is limited. With the development and growth of kindergartens, kindergartens can be considered in the future. Accepts infants and young children under 2 years old. Kindergarten students mainly come from the following three groups:
1. Low-income families: The minimum fee for state-run kindergartens is more than 400 yuan, and some are as high as 1,000 yuan. After excluding daily expenses, these low-income families cannot afford to send their children to state-run kindergartens for education, so they will choose individual kindergartens with relatively better conditions and moderate fees.
2. Migrant population engaged in traders and migrant workers: The parents of these children leave early and come home late all day long. They are busy with business and have no time to take care of their children. The designated pick-up and drop-off points for state-run kindergartens cannot meet the requirements of these parents. I can open an extended service at a low fee and absorb some of these young children.
3. Dual-income families who often work overtime: These families hope that their children will succeed and their daughters will succeed. In the minds of this generation of parents, it is stronger than any other generation. In order to let their children receive a good enlightenment education , many parents have spent a lot of effort, but due to various conditions, not every family can send their children to formal state-run kindergartens for education. Opening individual kindergartens, working hard on educational features, hygiene, and safety, and handing over certain expertise will definitely attract many parents.
At present, there is one primary school in the village with two preschools; one individual nursery, which costs about 100 yuan, and two individual kindergartens, which charge between 150 and 170. None of them have The license, health conditions and teaching quality are not very good; if the kindergarten I run wants to gain a foothold, it must be better than the existing kindergartens in terms of services, prices and standardized teaching. If it is well run, it can occupy 20%-30% of the share. , or higher.
3. Marketing plan and risk assessment
To run this kindergarten well, it must have its own characteristics and provide various services to distinguish it from other kindergartens. At the same time, we must make good use of the right time, location, and people.
1. Service items and prices. In order to meet the needs of different parents, kindergartens offer day care classes, daycare classes, pick-up and drop-off services, extended services, abacus and mental arithmetic specialty classes, etc.
2. Site selection. In addition to diversifying services, location selection is also critical. The prominent location and safe surroundings are also important factors that attract parents. The kindergarten I run is located on the first floor of the hot spring apartment in the center of the village, close to the central street. The environment in the area is good, the property management is standardized, and it is safe and reliable. At the same time, choosing the first floor will not only facilitate the entry and exit of parents and children, but also avoid the danger of children climbing up, and will not affect the lives of residents upstairs.
3. Promotional means. How to attract parents and children to be interested in kindergarten? Taking some necessary promotional measures will also yield unexpected gains. For example, using people and means to promote with familiar neighbors to increase influence and trust; hanging enrollment advertisements in conspicuous places on the block all year round and printing business cards; uniting with the local Women's Federation to gain support can effectively increase the credibility of the kindergarten. ; Take advantage of Children’s Day, New Year’s Day and other holidays to distribute vests, small prizes, etc. with the name of the kindergarten on them to children for free. Using the above promotional methods requires a small investment, but is very effective in attracting parents and expanding visibility.
4. Standardize teaching. To open a kindergarten individually, you must obtain a kindergarten license. For kindergartens operating without a license, the credibility will be greatly reduced in the minds of parents. With a kindergarten license, both kindergarten and children will be protected and parents will gain their trust.
5. Business risks and avoidance. No matter what kind of business you are engaged in, there will always be business risks. This risk comes not only from competitors and economic changes, but also from the business itself.
The kindergarten itself serves young children. This group of people is a special group of people who are incapacitated and need meticulous care and attention. The most important things for kindergartens are sanitary conditions, accident prevention and disease prevention. If these three tasks cannot be done, no matter how good the teacher is, his credibility will be questioned and the kindergarten will be easily destroyed. On the contrary, if these three tasks are done well, parents' trust will be gained, and the kindergarten will be half successful. Due to parents' praise and promotion, the number of children entering the nursery will gradually increase.
Risks from competitors. If we can work hard on price, kindergarten features, and teaching quality, we should be better than our competitors. The key is to strengthen the management of kindergartens themselves.
4. Prospect Planning
I believe that opening a kindergarten cannot be equated with a family nursery that takes care of children. Although the sparrow is small, it has all the internal organs. Although individual kindergartens are not as good as the conditions of state-run kindergartens, they must learn from state-run kindergartens in terms of classroom layout, personnel arrangements, teaching plans, etc., and establish and improve kindergarten safety systems, health systems, pick-up and drop-off systems, work and rest systems, etc. A series of systems such as arrangements, nursery staff system and so on.
For example, according to the market survey and evaluation I did earlier, coupled with the quality and characteristics of the kindergarten, it should not be a problem to reach 70-100 children within one year. The kindergarten I opened opened in June. In the first three months, it may have suffered losses. As the kindergarten gradually gained experience and gained better credibility, and parents gradually recognized it, the kindergarten would soon turn losses into profits.
Within 2-5 years, the kindergarten will mature. As the number of children increases, the kindergarten can be expanded, branch kindergartens or chain kindergartens can be opened in other villages, and specialty training programs can be added. It not only expanded the kindergarten operations, but also solved the employment problem of many unemployed women.
5. Personnel Organization Structure
In the early stage of the kindergarten, it is planned to recruit three classes: large, middle and primary schools, with 3 teachers, 1 childcare worker, 1 cook, 1 1 driver and 1 garden director.
6. Opening Costs and Financial Assessment
To open such a kindergarten, it is best to invest alone, rather than in partnership, to reduce the trouble of cooperation and affect the decision-making of the kindergarten. Before preparing to start a business, first predict the upfront investment. In terms of investment, it is divided into fixed asset investment and current asset investment. In order to facilitate a clearer accounting of input costs.
It’s not enough to just calculate the upfront investment costs. We also need to make a sales revenue forecast and cost plan so that we can clearly understand the profit and loss breakeven point and prevent us from investing blindly. The kindergarten I run opens in June, and that can predict the sales revenue for the entire year until next May. In the early stages of opening, if publicity and enrollment can be done well, it is expected that there will be 50 people in the first month of operation. As the kindergarten starts and grows, the number of children will gradually increase through parents' recognition, referrals and publicity.
It should be noted that more than 90% of kindergartens are children of migrant workers. During the Spring Festival in February, migrant workers return to their hometowns, which will greatly affect the number of children. Therefore, kindergartens have a holiday in February to avoid expenses such as wages and raw materials and reduce losses for the month. In addition, the kindergarten I run solves the problem of enrolling preschool children. It is regarded as a welfare enterprise and is exempt from all taxes and fees.
Having sales forecasts and cost plans is not enough. The operation of the kindergarten requires cash inflows and outflows every month. In order to ensure that the kindergarten will not be stretched at any time and maintain sufficient motivation at all times, It is necessary to have a cash flow plan.
Through sales forecast and cost planning, a profit of more than 26,000 yuan can be achieved in one year, and the investment can be recovered in more than two years; through cash flow analysis, by the end of the year, more than 50,000 yuan in cash can be accumulated , This can ensure that the kindergarten's development next year will not be stuck in funds, and can also be used for the planning and development of the kindergarten.
7. Funding sources
Based on the above analysis and prediction, opening such a kindergarten will require about 65,000 yuan of start-up capital in the initial stage. Personally, in the early stages of running a kindergarten, I can still afford the opening expenses myself, and I don’t want to borrow money from relatives or friends for the time being. I now have a savings of 70,000 yuan, which I have saved for the past few years of work and unemployment compensation. If I set aside 5,000 yuan, plus my wife’s monthly salary of 1,000 yuan, my life in the first few months will be no problem. I can save rent by using my existing building as a business venue. Kindergarten fees are collected in advance and there is no credit account, so that there is enough working capital every month to meet expenses. If the kindergarten operates well, I will expand the kindergarten operation in two years. With experience and confidence in running a school, it will be easier to seek help or borrow money from relatives and friends if you have financial difficulties when expanding the school.
Doing anything requires persistent determination and perseverance. I will definitely study hard. Even if I still feel the lessons, I can provide convenience for my children while also realizing my entrepreneurial dream. ;