Creative scheme of Qixi Valentine's Day activities
Creative plan for Valentine's Day activities on Qixi 1 theme:
Impression men and women have nothing to do with love.
Activity significance:
1. Strengthening mutual understanding, communication and exchange among employees is helpful to coordinate the relationship between male and female employees.
2. More communication and contact between employees will have a positive effect on our employees' interpersonal skills and their future careers.
Activity content:
(1) Activity time:
(2) Location: China Network Manager Meeting Room.
(3) Activists: all employees of China Net managers.
(4) Organizer: Planning Department
(five) the main steps of activity preparation:
A. On August 2nd, the detailed rules for program approval and participation in theme activities were announced.
B. On August 4th, the participants of the theme activities were recruited, suitable personnel were selected, basic information was collected, and PPT of the theme activities was made.
C, August 5, personnel and materials to implement.
D. arrange the venue on August 6, and the meeting will begin after the end. Note: See the implementation plan of Qixi theme activities for details.
(6) Activity flow:
First, opening music
B. Opening remarks by the moderator
C, sitting in a pre-designated position, the host will introduce each player's major, hobbies, specialties, constellations, mottos, photos and other personal information to play on the multimedia.
D, the boys enter the stadium in the order of drawing lots in advance (and play the boys' appearance music canyoufeelit). Boys introduce themselves first, including majors, hobbies, advantages and disadvantages, constellations and ideal friends, so that they can have an all-round introduction to themselves.
E. After taking the stage, boys will write their favorite codes on cards and give them to the host.
F, at the same time, xx has chosen the self-introduction of boys to express support or disapproval.
G. The host checks whether the numbers overlap (the code selected by the boy and the boy's number) to see if the friends are successful. Before the results are announced, the host will ask some questions about the xx line (mainly about who voted for him in xx, and xx boys will ask each other questions.
H. (Optional) A boy can show his talents or play PPT or short films.
L, boys help friends help xx understand him. Finally, the boy chooses a xx from the xx that still supports him, and invites the xx selected for the first time to ask this (or the opinion of the same xx). If the friend succeeds, play this song (the man and woman sitting in the alley). If all xx don't support that boy to give up halfway, then play (unfortunately not you), and the journey of making friends ends here.
I. Activities interspersed with programs and interactive sessions (Truth or Dare)
J. concluding remarks
K, the activity is over
Creative planning of Qixi 2 Valentine's Day activities I. Theme:
"Golden Autumn Marketing"
The theme of this activity is "Welcome the Chinese Valentine's Day", which aims to express our sincere desire to share the fruits of hard work and create a better future with high school and mass customers, and to spread our business philosophy of customer-centered personal banking and striving to achieve "win-win" between banks and customers. On this basis, banks can refine the main "selling points" of activities into sub-topics according to the characteristics of their own activities.
Second, the activity time:
20xx year x month x day -x month x day.
Three. Activities:
(A) "Happy Delivery Marketing Product" promotional gifts.
In order to encourage cardholders to spend by credit card and pay without paper, promote the rapid growth of various business volumes of bank cards and self-service devices, maintain and enhance the competitive advantage of Express Huitong business, and promote the sustained and rapid development of remittance business, the following preferential promotions and gifts are specially carried out:
1, "Tanabata Marketing. Self-help to send gifts. "
(1) During the activity, customers who pay twice on the self-service equipment in the province with our savings card can exchange the payment voucher and deposit and withdrawal voucher for a gift worth 200 yuan at their local business outlets. First come, first served, until it is delivered. The voucher must be the payment voucher of the same savings card. After the gift exchange, we will take back the payment voucher.
(2) Customers who sign the payment agreement during the activity can get a gift worth 200 yuan. Send it after signing the contract, one for each household, first come, first served, until it is delivered.
The event gifts are purchased by the bank itself.
2, "Tanabata marketing, many gifts.
(1) During the activity period, the annual fee of the current year will be exempted.
(2) If the credit card consumption reaches a certain standard, you can use the POS documents and bank cards of consumer transactions to collect the gifts of the corresponding standard at the designated place of the local CCB until the consumption is finished.
Spend more than 1000 yuan (inclusive) and give gifts with a value of 100 yuan;
Spending more than 5,000 yuan (inclusive) by credit card, giving away the value of 150 yuan gift;
Credit card spending 10000 yuan (inclusive) or more, giving gifts of 200 yuan value;
Spend more than 20,000 yuan (inclusive) by swiping the card, and give gifts worth 300 yuan;
Gifts should fully cater to customers' psychology of holiday leisure shopping. Suggestions for spending less than 5,000 yuan by credit card include zoo tickets, park tickets, and fast food restaurant packages with elegant dining environment around shopping malls. These are all set by the bank itself.
Banks should actively screen 3-4 special merchants with large consumption transactions, such as large shopping malls, high-end hotels and restaurants, according to local actual conditions, and take the form of on-site gifts to customers whose consumption reaches the standard that day to enhance the sensational effect of the event.
3. "Tanabata Marketing. Express Huitong provides big delivery. "
During the activity, the remittance fee for express Huitong was reduced by 20%.
(B) "Tanabata marketing. Products are happy to send "outlets, silver jewelry product display and quality service activities.
Carry out "golden autumn marketing" with business outlets as the unit. Products are happy to send "quality services and silver products exhibition activities. These activities mainly include:
1. Business outlets uniformly hang publicity banners, and post and place marketing activity posters and activity leaflets distributed by provincial branches (recently distributed) to attract customers' attention with novel and rich visual appeal.
2. Tellers in outlets wear work badges uniformly, which increases the affinity of employees and highlights the warm and cordial service image of our employees.
3. During the activity, each outlet should set up a special publicity desk and be equipped with a storage guide, strengthen dynamic publicity, guide customers to use the self-service channel provided by the Bank to handle ordinary deposit and withdrawal business, and actively do related exchange work.
4. Actively carry out high-quality service of outlets, improve the service quality of counters of express Huitong and other businesses, strengthen the communication between counter personnel and customers, and effectively enhance the service image of outlets.
5. Do a good job in providing customers with green channel services, provide preferential services to customers in strict accordance with relevant requirements, and create a good holiday service environment for customers.
6. During the activity, banks will send holiday cards made by provincial branches to customers by letter or manual delivery, and prepare a certain number of gifts at the same time. Gift bags are uniformly produced and distributed by provincial branches, and gifts are provided by banks.
7. Cooperate with high-end cooperative institutions in local catering, entertainment and other industries to provide preferential treatment for customers holding my card during the event; Joint airports, stations and other transportation departments provide VIP services to customers.
8 During Tanabata, customers go out more, and banks should ensure the normal operation of wealth management centers, wealth management counters and customer-specific windows; At the same time, organize business outlets, personal loan centers and other operating institutions to effectively implement customer green channel services and various preferential services to create a good holiday service environment for customers; In addition, we should cooperate closely and strictly implement the standard of "roaming service" to ensure that V customers of the head office can get special services all over the country and honor brand promise. This is the music owner.
Creative planning of Qixi Valentine's Day activities I. Theme of the activities
Love each other and love Tanabata best.
Second, the activity time
August10-August 20th
Third, the planning theme
1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.
2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.
Four. Activity content
1, Love each other, Love Tanabata the most-"Me and My Love" large-scale solicitation activity (August10-August 17)
Remember your first photo? Do you remember the promise you made in front of your relatives and friends? The large-scale collection of "My Love and I" kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises ... (Welcome to the party planning book). After the event, the wedding time will be arranged according to the photo shooting date.
The earliest wedding photos were 5, and the owner of each photo rewarded X with exquisite gifts worth 20X.
The earliest wedding promises were five, and the owner of each promise rewarded X with a beautiful gift worth 20 times.
Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.
Person in charge:
2, love each other, love Tanabata-77% off the upper limit of the current price of X Pedestrian Street. (August 18-20x limited time offer, announced live)
Pedestrian street is responsible for negotiation and implementation.
Docker:
3, care about each other, like Tanabata -X large-scale cultural performances, wonderful live activities.
August 17- 19, Wedding Show, X Square;
August 17- 19, X Square Wedding Show;
August 12, August 19, Rhyme of Kite Capital in X Square-a series of activities of Century Taihua Culture Year;
Person in charge:
4, care for each other, love Tanabata-Wanzhi Crane is sincere.
X Xintiandi Pedestrian Street welcomes 10,000 paper cranes to Qixi Festival. In the early stage, X employees can fold it by themselves, and the materials used will be reimbursed by the company. On Qixi Day, paper cranes' paper and pens can be prepared on the spot, and customers can
Under the guidance of the staff, they folded paper cranes to express their wishes for love and a happy life, and finally hung them on the pedestrian street-Zhongxing Square.
On the afternoon of August 7th, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.
Person in charge:
The first stage: the registration period is from August 10 to August 26th.
Interested personnel can register at the X General Service Desk, Century Taihua Plaza General Service Desk and Xinhe Supermarket Service Desk;
The second stage: the blind date stage
On September 2, X held a large-scale villagers' meeting, and the company personnel made a list of applicants.
Person in charge:
6. Love, love Tanabata-what to give your lover!
From August 17 to August 20X, I bought 100 in X and sent a special discount card to Lan Zhi Huafu, a famous flower shop in Weifang. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.
7. Love each other, love Tanabata best-couples love contest (19: 00 in the evening of August 18)
Husband and wife love contest, Qixi party, held in Zhongxing Square: released in advance through the media, invited 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.
Jewelry and cosmetics manufacturers are invited to increase title sponsorship, and the time limit for event gifts, background editions, performances and jewelry categories is 60%.
Creative planning of Qixi Valentine's Day activities I. Theme of the activities
Passion blooms, and there is love in the times.
Second, the activity time
February 13
Three. Activities:
(A love song duet confession
13 February, 10: 0020: 00, a special area was set up on the side of the children's area on the 6th floor. The live microphone is connected to the broadcast room of the shopping mall, and couples can sing or confide in him or her in the form of love song duet or true confession. And broadcast it immediately through the mall broadcast. At the same time, beautiful gifts were prepared for each couple.
(2) The fragrance of romantic lover's rose (2 14)
During the normal business hours on February 13, customers can get a free rose (limited to 300) at the promotion desk on the 6th floor. On that day, 200 yuan was full of cash shopping, plus a box of exquisite chocolates.
Note: The consumption amount is not cumulative. Only one chocolate can be given for a single cashier receipt (cash shopping is full in 200 yuan), and the excess will not be given repeatedly.
Fourth, media publicity.
1, media selection: xx Evening News
2. Layout specification:1/Edition 3 xx Evening News is red.
3. Release date: February 2004 14.
4. Expenditure: xxx yuan
Verb (abbreviation for verb) cost
1 2 display board: RMB xxx.
2. 2 pieces of lintel: RMB xxx.
3. Print advertisement: xxx yuan
4. The Asset Operation Department is responsible for gifts (roses, chocolates).
5. Audio fee: xxx yuan
6. Other miscellaneous expenses: xxx yuan
Total: about xxx yuan (excluding the cost of roses and chocolates)
Sixth, tips
In this activity, vip cards can use the discount function.