What's the game of TikTok Red Man Marketing?

in recent years, TikTok has successfully broken through the established social media platforms such as YouTube and Instagram with short video content, and has become a popular social media platform around the world. According to statistics, TikTok users have covered more than 15 countries, and the monthly activity has already exceeded 1 billion. By the end of 222, the total number of TikTok users is expected to exceed 1.5 billion. TikTok, which has a huge amount of traffic, has naturally attracted the attention of many overseas brands and sellers. Everyone wants to seize the TikTok traffic dividend to drain the brand and products. As a platform for deepening overseas marketing in online celebrity, Hongque KOL today talks about one of TikTok promotion methods, TikTok Red Man Marketing. What brand is more suitable for TikTok Red Man Marketing? Before starting to lay out TikTok promotion, we also need to know what types of brands and products are more suitable for TikTok red man marketing. Combining the content of TikTok and the characteristics of users, promoting the following types of products in TikTok may have better promotion effect. 1. Products with lower customer unit price According to statistics, most TikTok users are between the ages of 16 and 24, so their spending power is relatively weak. Products with lower customer unit price are more likely to attract users to buy. 2. Entertainment products Because entertainment videos are very popular in TikTok, they are also suitable for promoting products or services such as video games, concerts or concert tickets. 3. Products with simple functions Although the upper limit of TikTok video duration has been extended to 1 minutes, short videos with less than a few minutes are still the mainstream. Therefore, it will be more advantageous to promote products with simple functions and easy display in TikTok. These products may include fashion clothes, beauty products, household items, food and drinks and so on. 4. The new and peculiar product TikTok is also suitable for promoting products that can attract young people's attention, and such products are generally novel and special enough. TikTok Reds' marketing content forms are the same as those promoted on social media platforms such as YouTube and Instagram, and TikTok promotion can also be played in a variety of ways. Oral broadcasting is a relatively direct way of promotion. Red man will directly insert product advertisements in the video, introduce the features and offers of the products to the audience, and guide the audience to understand or buy the products. Out-of-box evaluation is a common form of content. In this kind of video, the red man will output the evaluation of the product and display the product, which will help the audience to understand the product details more intuitively. Compared with the videos shot by ordinary buyers, TikTok celebrities may integrate their ideas into the out-of-box evaluation videos to make the videos more interesting and attract more viewers to watch. A blogger unpacks the video life of Converse canvas shoes. vlog is a natural way to promote products through vlog. Red people can make products naturally appear in front of the audience when sharing their daily lives, and the audience is more likely to be planted with grass. For example, if the product to be promoted is an electric toothbrush, red people can start filming how they spend the day when they wake up in the morning, and then they can use this electric toothbrush when washing, revealing the brand and showing the effect after use. Story/sketch reds can also create sitcoms or sketches to promote products. This form of content can not only expose the product, but also arouse the audience's buzz, thus deepening the audience's impression of the product. However, this form of content requires Red Man to have strong content creation ability. We can judge the quality of the works released by Red Man in the past when screening Red Man. After confirming the cooperation, we also need to communicate with Red Man in time to confirm the details of the script. How to screen TikTok reds? When it comes to screening red people, Hongque KOL will share with you the dimensions from which we should analyze the quality of red people and judge whether red people are suitable to participate in a promotion activity. Different from other social media platforms, TikTok algorithm adopts a decentralized mechanism, giving priority to video quality, so high-quality videos are more likely to get algorithm recommendations and get more traffic. Therefore, when we screen the celebrities, we can consider them from the following dimensions: video content types, different types of video content will attract different audiences. In order to reach the target audience more accurately, we need to know the video content types of red people when screening them, and screen them according to the target audience and product types of the promotion activities. For example, if we want to promote a pet product, then pet bloggers who share interesting daily life of pets will be more suitable to promote this product. TikTok A pet blogger @haahappy video playback volume Because the TikTok algorithm mentioned above pays more attention to the quality and popularity of the video, we may see that some TikTok reds have a high number of fans, but the playback volume is low; There will also be cases where TikTok content creators have just registered their accounts, but they have gained millions of broadcasts with high-quality videos. Therefore, compared with the number of fans, the recent video playback volume of TikTok Red Man can better explain the traffic situation of Red Man. The innovation of video is due to the high proportion of young users on TikTok, creativity, strong entertainment and other video content that can attract young people's attention, so it is easier to become popular on TikTok. If the reds have created creative videos before, it is more likely to bring more exposure to the products by cooperating with such reds. After learning more about the marketing of TikTok reds, if you have plans to carry out the marketing activities of TikTok reds, you can consider finding a large number of suitable TikTok reds quickly through our overseas online celebrity cooperation platform, Hongque KOL, which is customized for overseas brands. Hongque KOL provides 2 million accurate KOL/KOC data of YouTube, TikTok and Instagram, which have been deeply screened, to help cross-border brand sellers quickly find their own online celebrity. With the help of Hongque KOL, we can not only search over 1 million TikTok online celebrity data covering the whole world, but also accurately find a large number of suitable online celebrity by using online celebrity classification, number of fans, countries and other screening items, obtain online celebrity mailboxes in batches, and quickly establish contact and reach cooperation with online celebrity. Interested sellers can click on the link to register for free:/