As an industry owned by the richest man in the world, why can't Amazon compete with Taobao and JD.COM in China?
Amazon's rules of the game. First, Amazon's threshold is relatively high, and the review of settled businesses is extremely strict. Merchants' products need to be highly competitive, otherwise it will be difficult to sell. Taobao, Tmall and JD.COM think in the opposite direction, and only when sales go up will they have status and ranking. Second, Amazon puts the user experience first. As long as the user returns the goods, Amazon will refund them immediately regardless of whether the goods are destroyed or not. The status of merchants is very passive and the cost pressure is great. Domestic e-commerce at least looks at the problem dialectically. If the goods are destroyed by the buyer, can they be returned for negotiation? Third, Amazon's commission is relatively high, and merchants are under great pressure to operate, and merchants are reluctant to enter and leave the platform.
Amazon's cultural system. Amazon's localization in China is not enough, but it still operates according to global unified standards, such as English communication, China people's love for fun, promotion, festivals and even online. E-commerce needs to constantly create hot spots and selling points according to China's solar terms and important periods. Amazon generally considers our needs, habits, preferences, customs and culture with the thinking of foreigners, so it is definitely biased to engage in e-commerce. In contrast, Ma Yun is nicknamed "Ma Yun's father" by online shoppers, and Liu is called "Dong Ge", which is a simple name. This is the difference.
JD.COM Taobao knows itself better. Both home appliance manufacturers grew up in China. Ma Yun and Liu are both born and raised in China. They combine the flexibility of China people, deeply understand our culture and domestic consumers. Ma Yun's Taobao, as well as Liu's, sells stationery online when the school starts in September, sells pig's head meat in February, 13 14 sells love products, and 6 18 and Double Eleven are online promotions. In addition, JD.COM, Taobao, Tmall and so on. It has advantages in logistics, product quality and product variety, and sells things that China people love to use. China people choose e-commerce not because they are international brands, but because they find self-identity and value from online shopping, as Ma Yun and Liu did. This is also a big market in China, but many foreign companies have withdrawn.
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