Why hasn't Shanghai 600 been dismantled yet?
Today, the reporter interviewed Yi Ding, general manager of Shanghai 600. He revealed that the demolition work will begin in July and August this year at the earliest, and it is expected that a brand-new commercial center will appear in 2024 and 2025.
After reconstruction, 600 elements will remain.
Shanghai 600 was founded in 1952, which belonged to one of the "No.1 shops" in Shanghai that year. At present, only Shanghai 600, Shiyidian and Yongan Department Store are left (100). Located in Xujiahui Commercial Center, Shanghai 600 is a commercial building with the theme of clothing, which mainly deals in men's and women's clothing, shoes and bags, cosmetics, jewelry and other commodities, and is also the starting point for the birth of Xujiahui business circle.
Since the 1990s, with the construction of the subway 1 line, a series of commercial landmarks such as Oriental Commercial Building, Pacific Department Store, Huijin Department Store, Luomei City and Ganghui Plaza have emerged in Xujiahui Business Circle. Xujiahui business circle has also become the representative of Shanghai's top ten municipal commercial centers and circle businesses. In contrast, Shanghai 600, which has a history of nearly 70 years, suffers from limited business area, and it is difficult to let go of its hands and feet to carry out substantial business restructuring to adapt to new consumption and new demand.
Over the years, Yi Ding, general manager of Shanghai 600, has deeply felt that the business in Shanghai has changed. "Now our model is pure shopping, which belongs to a department store with a single format, and there are fewer formats such as catering and customer experience. Because of the epidemic, customers' shopping habits began to change online. "
Yi Ding believes that old department stores are facing great bottlenecks, and the format needs to be adjusted under the new retail environment. "We mainly face two major competitions. First of all, many large commercial complexes have been established in recent years. Customers pay attention to the immediacy of shopping and shopping, and shopping centers are facing all-round competition. The second is online and offline competition. The prices of online goods are getting cheaper and cheaper. Consumers' shopping rhythm is also getting faster and faster. They are often used to meeting the needs of experience offline and then shopping online. "
So, why did Shanghai have to be demolished and rebuilt? Yi Ding said, "The rebuilt business center will pay more attention to experience economy, first store economy and digital transformation. In terms of volume, it is also much more than the original. It turns out that our volume is10.3 million square meters, and in the future, the whole underground commercial volume will reach 23,000 square meters. In addition, we are still studying the planning of new commercial centers in the future to create exquisite shopping centers. "
When the reporter came to Shanghai for 600 times today, he saw an exhibition of art cows at the door. There are people coming and going in the mall, and there is no sign of tearing it down.
According to Yi Ding, the demolition project is initially planned to start in the second half of the year. It is expected that the new business center will be completed and opened to the public in 2024 and 2025.