Jobs classic quotations
You shouldn't start a company just to be the boss. You must like something very much. Every successful company I know started a business because no one believed that their idea would succeed, and finally they had to start their own company. Apple is like this, and so are Pixar and Intel. You must love your idea and be willing to take risks for it. It is difficult to start a company. If you have no enthusiasm, you will give up sooner or later. The hardest thing I have ever done is to start a business, but it is also the most interesting thing.
I am willing to exchange all my skills for an afternoon with Socrates.
The only way to achieve great things is to love your career. If you haven't found a career you love, keep looking and don't give up. Follow your heart and you will find it one day.
Many companies choose to cut expenses, which may be correct for them. We chose another road. Our belief is that if we continue to sell them excellent products, they will continue to pay.
I feel like someone punched me in the stomach ... I'm only 30 years old, and I hope to continue to create something. At least there is a great company that can satisfy me. It won't give me any chance except apple.
6. The products must make people feel the latest, but they must not be mice to try new products they have never seen before.
7. I followed my intuition and curiosity, and many things I met turned out to be priceless.
8. In most people's vocabulary, design is surface decoration. It is actually an interior decoration. This is the fabric of sofa curtains. But for me, nothing is more profound than the meaning of design. Design is the fundamental soul of continuous external artificial creation, which uses products or services to end self-expression.
9. We believe that when watching TV, the human brain basically stops working, and when the computer is turned on, the brain begins to work.
10, your time is limited, don't waste them living other people's lives. Don't let the noise of other people's opinions drown out your true inner voice.
1 1, don't meet users with bugs for any product, for fear of losing faith in the media and delaying the release time.
12, my job is not to be kind to people. My job is to gather our "cattle people" and urge them to do better and better. What are the tricks to deal with "cattle people"? Then we have to take more extreme ideas and means.
13, I am willing to exchange all my skills with Socrates for an afternoon.
14, have good ideas to stick to, and don't be masked by the noise of other people's opinions. When you can't stand your idea, it's actually a kind of persistence to discard it immediately and generously.
15, it is shameful to make people in the team feel that they can't achieve it.
16, Apple fired me, which was the best experience of my life. The ease of starting from scratch released the heaviness of success and made me enter the most creative era in my life.
17, the difference between leaders and followers lies in innovation.
18. Living is to change the world. Are there any other reasons?
19, don't underestimate a button on the ipod. Different from others, we made 2 1 scheme, 84,000 tests and 57 improvements. The satisfaction of users stems from unnecessary persistence.
20. If you want to start your own business, and you are still young, the best way is to find an experienced person who wants to invest. He doesn't have to be a venture capitalist. The key is not his identity, but whether he has experience.
2 1, the difference between leaders and followers lies in innovation. Your time is limited, so don't waste it imitating others like Asians. ...
22, don't live for others, don't live for yourself today, do a good job today, tomorrow will naturally belong to you, and the salary will naturally be higher than others.
23. Every morning, I look at myself in the mirror and ask myself, "If today is the last day of my life, will you finish what you want to do today?" When the answer is "no" many times in a row, I know I need to change something.
24. Sometimes my weakness is that I am too idealistic. The best is sometimes a better enemy. When I should strive for better, I will try my best. As a result, I will not make progress, or even regress. I don't know when I need the best and when I just need the better.
25. There is a saying in Oriental Buddhism: Always keep the beginner's mind; It's great to have a beginner's mentality.
26. Why did you draw the sign so big? Apple's products should be regarded as Apple's products at any time, not Apple's logo.
27. Sometimes you think you will lose something. Remembering that you are going to die is the best way I know to avoid these thoughts. You are naked, you have no reason not to follow your heart.
It took us three years to build the next generation of computers. If we describe to customers what they want, we will build computers after talking to them for a year-not what they want now.
29. Use one less line than others, get lower process cost, provide more value recognition, and get higher profits than others. This is Apple.
30. The brand is either marked with Apple's logo or marked with Apple's quality. Marking Apple's logo also requires confidence and commitment to customers.
3 1, people think that "concentration" means nodding to what must be paid attention to. No! The whole meaning of "concentration" is that you should dare to "say no". The point is to refuse your own desires, and you must say "no" to another good idea of 100!
32. It takes many disciplines to turn really interesting ideas and chicken technology into a company that can continue to innovate for several years.
33. Sometimes you make mistakes when you innovate. It is best to admit them quickly and improve in other innovations.
You must believe in something-courage, destiny, life, destiny, whatever. This belief will never bring me down, but it will make my life different.
You should have the courage to follow your intuition and inner instructions. They know what kind of person you want to be to some extent, and everything else is secondary.
36. We made the buttons on the screen so well that people really want to lick them.
Not everyone needs to grow their own food, and not everyone needs to make their own clothes. We speak languages invented by others, and use mathematics invented by others ... We have been using other people's achievements. It is a great thing to make use of human experience and knowledge to make inventions.
You can't just ask customers what they want and then try to give it to them. When you build it, they will want something new.
39. Your life and death are in the hands of consumers. They are the object of our attention. Our job is to be responsible for the whole user experience. If the performance fails, it will be our fault. One word is wrong.
40. Design is more than just look and feel. Design is also the way it works.
4 1, I decided to drop out of school, which I think is the right decision. There is no denying that I was really scared at that time.
42. People can't do too many things in this life, so everything must be wonderful. Because this is our destiny. Life is too short, you know? place
43. Being synonymous with Excellence, many people are not suitable for environments that require excellent quality.
Sometimes you can't tell "what will happen" from "what may happen", and you don't know whether you should do it in one step or step by step. Balancing ideal and reality is what I should pay attention to.
45. Being a pirate is better than joining the navy.
46. Don't design according to users' bad habits, and don't design according to programmers' thinking!
47. All functions in product design are a whole, and there should be no reason to cut functions and destroy the integrity.
48.IBM Thinkpad is not without little red dot's Thinkpad. If you add little red dot to the MACBook, it is neither an IBM Thinkpad nor an Apple MACBook.
49. I am the only person I know who lost $250 million in one year ... which is very helpful for my growth.
50. How to save apples? I have a plan that I know by heart. For Apple, there is no better idea that can bring perfect products and strategies. But nobody listens to me.
Only by loving what you do can you achieve great things. If you can't find what you love, keep looking and don't stop. Like everything related to your heart, you will know when you find it.
52. I am the only one who has tasted the loss of $250 million a year ... which has shaped my character to a great extent.
53, time is limited, don't waste time living in the shadow of others; Don't be fooled by dogma, blindly following dogma is equivalent to living in other people's minds; Don't let other people's noise drown out your own voice.
54. The difference between leaders and followers lies in innovation.
Being the richest man in the cemetery doesn't appeal to me. When you go to bed in the middle of the night, say to yourself: You have done a great thing. This is very important to me.
56. Those in the team who want to prove themselves with Keynote (Apple's PPT) can only show that you can't. Please work out a solution. ...
57. Being a synonym for Excellence is not because he is so smart, but because he works so hard.
58. I believe that it is work that inspires people's abilities in the end. Sometimes I wish I could push them, but it's not the job itself. My job is to make the works as beautiful as possible and inspire people's greatest potential.
59. Not everyone needs to grow their own food, and not everyone needs to make their own clothes. We speak languages invented by others, use mathematics invented by others ... we have been using other people's achievements. It is a great thing to make use of human experience and knowledge to make inventions.
Your time is limited, don't live for others. Don't be limited by dogma, don't live in other people's thoughts. Don't let other people's opinions affect your inner voice. The most important thing is to follow your heart and intuition bravely. Only your heart and intuition know what you really think, and everything else is secondary.
6 1, Apple's fundamental solution is not to reduce costs, but to get rid of the current predicament through innovation.
62. All products will definitely leave the Apple Store, but they will not leave the Apple system. We should help customers continue to use Apple products until they die.
Classic quotations from Jobs 2 1. Remember you're going to die! Don't live for others!
You must find a job you like. Your job will occupy a large part of your life, so the only way to satisfy you is to do the great cause you believe in. In order to achieve great things, you must love what you do. If you haven't found it yet, keep looking and don't stop.
I followed my intuition and curiosity, and many things I met proved to be priceless.
Only those who are crazy enough to think that they can change the world are the ones who can really change the world.
Imagine what it's like to surf the waves. It must be exciting. Imagine learning to swim with a dog paddle at the end of the wave. It's not interesting at all.
6. Sometimes, life will hit you on the head with a brick. Don't lose heart. I know that the only thing that supports my progress is that I love what I do.
7. If you can bypass experience, you will innovate.
8. Your time is limited, so don't waste it repeating other people's lives. Don't let other people's opinions drown out your inner voice.
9. We don't do market research. We don't hire consultants ... we just want to make great products.
10. Our time on this planet is very short, so we may only have a chance to do a few really great things and do them well at the same time. I must finish these things when I am still young.
1 1. Artists can create, fools will follow the crowd!
12. Without experience, you will never know the value of experience, or you will never know how to properly keep the wealth created by experience.
13. I know very well that the only thing that keeps me going is what I do that I love very much. You need to find what you really love, whether it's your job or your lover.
14. Time is limited, so don't waste it on other people's roads.
15. Concentration and simplicity have always been one of my secrets. Simplicity may be more difficult than complexity: you must try to clear your mind and make it simple. But in the end, it's worth it, because once you do it, you can work miracles.
The most important decision in life is not what to do, but what not to do.
17. The difference between leaders and followers lies in innovation.
18. I realize that human beings are good at making tools, and tools can improve work efficiency. In my opinion, the computer is a bicycle in the brain and a tool for us to surpass ourselves!
19. Only those who are crazy enough to think that they can change the world are the ones who can really change the world.
20. It's great to have a beginner's mentality.
2 1. Please listen to your inner voice, they already know what kind of person you want to be.
Your time is limited, don't waste it on repeating other people's lives.
23. Ordinary artists imitate others' works, while great artists steal others' inspiration.
24. In the first 30 years of your life, you form habits; In the last 30 years of your life, your habits determine you.
25. Don't let other people's opinions drown out your inner voice.
26. Many times, what is really important is to follow our inner intuition and courage, which often determines what kind of person we become, and everything else is secondary.
27. If you do something and the effect is good, then you should try other meaningful things, don't stay on one thing for too long, and always think about what to do next.
28. Don't be limited by dogma. Listen to your inner voice and do what you want.
29. The most important thing is to have the courage to follow your heart and intuition. They may already know what you want to be.
30. Where does freedom come from? From self-confidence, your self-confidence comes from self-discipline, learning to restrain yourself and controlling your life with a strict timetable, so that you can constantly hone your self-confidence in this self-discipline.
3 1. If you accomplish one thing well, you should do some other wonderful things. Don't dwell too long on what happened before, think about what to do next.
32. You are about to lose everything, and you have no reason not to follow your heart.
Those who are crazy enough to think that they can change the world have already changed the world.
Knowing what we want is the first thing we need to know. We should be good at judging whether the public also wants what they want with the correct standards. This is the work that the company pays us to do. This has nothing to do with pop culture or fooling the public.
The most important thing is to follow your heart and intuition bravely. Only your heart and intuition know what you really think, and everything else is secondary.
Even those who want to go to heaven most don't want to go to heaven through death.
Your time is limited, don't waste it living other people's lives.
You must find something you like and pay attention to it.
Don't cheat others. The only people you can cheat are those who believe in you.
40. You can't string the dots in advance; Only when you look back in the future will you understand how those dots are strung together.
4 1. Innovation is to integrate all kinds of things together.
42. Don't let other people's noisy opinions drown out your inner voice. The most important thing is to have the courage to chase your heart and follow your intuition.
43. Your life is so short, don't waste it living other people's lives, don't be bound by dogma, and don't let other people's opinions drown out your own voice. The most important thing is to have the courage to follow your heart and intuition. They already know what kind of person you want to be, and everything else is secondary.
44. Sometimes, life will pick up a brick and slam it on your head.
45. Great works of art don't have to follow suit; It can lead the trend by itself.
46. You can only live once. Make it meaningful.
47. You must believe in something-your courage, destiny, life, destiny, and so on. This method has never let me down. It has brought great changes to my life.
48. If today is the last day of your life, what would you like to do?
49. Your time is limited, so don't waste it living other people's lives.
For most people, the most irresistible reason to buy a home computer is to connect it to a national communication network. For most people, we are at the beginning of a real breakthrough-this breakthrough is as important as the telephone.
Steve Jobs' classic quotation 3 1, reminding myself that I am dying, is the most important method I have used in my life when facing major decisions. Because almost everything-all external expectations, all fame, all fear of embarrassment or failure-disappears in the face of death, and only the most real and important things will remain.
2, become synonymous with Excellence, many people are not suitable for the environment that needs excellent quality.
Not everyone needs to grow their own food, and not everyone needs to make their own clothes. We speak languages invented by others, use mathematics invented by others ... we have been using other people's achievements. It is a great thing to make use of human experience and knowledge to make inventions.
Are you tired of living for others? Don't hesitate, this is your life, you have absolute autonomy to decide how to live, don't be bound by what others do. Give yourself a chance to cultivate creativity, don't be afraid, don't worry. Live your own life and be your own boss!
5. Following my curiosity and intuition, most of the things I put into it turned out to be extremely precious experiences!
6. Don't be confused by appearances, but have an insight into the essence of things. The novice's mentality is the Zen of action. The so-called beginner's mentality is, don't speculate, don't expect, don't be arbitrary and don't be biased. The mentality of a novice, like a newborn facing the world, is always full of curiosity, curiosity and admiration.
7. Death is probably the best invention in life and the medium of life alternation.
8. Don't be limited by dogma. Listen to your inner voice and do what you want.
9. Making mistakes is not the same as making mistakes. No successful person has ever failed or made mistakes. On the contrary, successful people make mistakes, correct them, and then they won't make mistakes next time. They think that mistakes are a warning, not an irreversible failure. Never making mistakes means never really living.
10, thirst for knowledge, modesty and ignorance!
1 1. Nobody wants to die. Even those who want to go to heaven want to go to heaven alive.
12, do you know what mission you have to accomplish in this life? You know, when you drink a cup of coffee or do something meaningless, these tasks are covered with dust again. We are born with one thing that indicates our desire, interest, enthusiasm and curiosity. This is the mission. You don't need any authority to judge your task. No boss, teacher, parents, priest or any authority can help you decide. You need to find this unique task yourself.
13, our time is limited, so don't waste time living in other people's lives.
14, we think that when watching TV, the human brain basically stops working, and when the computer is turned on, the brain begins to work.
15, I'm sure I love what I do, which is the only reason to keep me going these years.