How to start the title of 65438+ Million+? After studying 10, six laws of sperm absorption titles are found.
From this, I found six laws of eye-catching headlines.
1. The feeling of friends talking. The key word is "you"
For example, your good temper is killing you (ten o'clock reading meeting)
If you don't want to work, go to these four places for a walk (reading at ten o'clock)
You don't know this, let me tell you.
That's what all titles with question marks mean.
The title implies that there is a topic you are interested in, but you don't know why. All right, I'll tell you something.
For example: which three types of women have become the mainstream destination of single old men in China (women with fragrant souls)
Whose genes determine a child's IQ and looks? How accurate! (Uncle Kai tells stories)
3. Subverting common perception.
The title implies that what you thought before is wrong. This article tells you what is right.
For example: Yan Ni's leg brush screen: 99% of your self-discipline is wrong (ten book club)
Don't expect too much of anyone (read at ten o'clock)
4. Combine hot spots and bring your own scenes and emotions.
For example, female graduate students have won a great victory in defending their rights: you are not ashamed at all (a woman with a fragrant soul)
Jackie Chan's daughter committed suicide by cutting her wrist and suing her mother for imprisonment: how can we make our children enemies? (Uncle Kai tells stories)
5. The names of stars and celebrities bring their own traffic.
For example: Yan Ni's leg brush screen: 99% of your self-discipline is wrong (ten book club)
Jackie Chan's daughter committed suicide by cutting her wrist and suing her mother for imprisonment: how can we make our children enemies? (Uncle Kai tells stories)
6. Do you want to know who it is? Want to know why you said that? For answers, please click.
For example: covering your face, stunning or stunning (are willows floating)
In his view, flow is a positive word (is the willow floating? )
Most of these 65438+ million+titles are a combination of multiple laws. For example, it can not only stimulate your interest, tell you a new thing, a new cognition, but also give you some advice like a friend, with the names of stars.
It is also very important that these titles should be consistent with the style of official WeChat accounts, and different titles of official WeChat accounts use different strategies.
For example, the title of "Uncle Kai's Story" is very different from the title of "Reading at Ten o'clock", which is related to the audience in the official WeChat account.
Among the readers of Uncle Kai's stories, parents are the majority, so the title always hints at you: what you don't know, son. The title is long, there are more three paragraphs, more information and more details.
The audience of reading at ten o'clock should be people who love reading, so its title is relatively short, and there are more two-paragraph titles, which is more refreshing and literary. Therefore, if we contribute a headline, we will study the headline style of large size. The same article is given different numbers and titles, which need to conform to the characteristics of the platform.
There is also that although celebrities bring their own traffic, different celebrities are different. A woman with a fragrant soul will choose many themes of popular stars. At ten o'clock, I choose the stories of famous people in the Republic of China, such as Qian Zhongshu, Lin Yutang and Jiang Yang.
If you write your own articles and post them yourself, you must learn to imitate them according to your own preferences and the rules of absorbing sperm questions, and finally explore your own style and characteristics.
What suits you best is the best. I hope this article has inspired you.