From the four core elements of homestay design, talk about how to be a homestay.
Although the design of B&B is different from the previous hotels, and the state also strongly supports it in policy, it still needs a lot of thought to do it well. So, is there any way to avoid "jumping off the street" and what are the core elements of its design?
Core element 1: site selection
1, expandable consumption (stay)
Stay time guarantee: the best tourist destination (tourist stay time 1~2.5 days) is the hotel location;
2. The economic consumption capacity of tourists.
Basic tourist source protection: it is advisable to drive less than 2.5 hours from developed urban agglomerations, and the number of tourists who can be directly related can reach more than 2 million, which is conducive to sustainable management;
3. Climate, resources and environment
Guarantee of climatic conditions: consider the influence of off-peak season, humidity and extreme weather caused by climate differences in four seasons on architectural design;
4. Traffic accessibility
Environmental protection of the site: landscape, slope and environmental conditions for carrying out experience activities.
Core element 2: Naming
For B&B, names are part of marketing. The positioning of the hotel is to start with a name. A good name can convey the theme, orientation, environment, temperament, scenes and selling points of the hotel, reflect the resources and environment of the place, such as Chuanyun Mountain Residence, Baisha Island Residence, No.5 Valley ... and at the same time, it can also convey the owner's mind and temperament, such as wild interest, seclusion, pastoral, Huajiantang and so on.
1, the name should also be principled.
Poetic names attract popularity; Names that highlight the theme are more easily perceived; Rich names have the characteristics of sharing; Catchy names are good for communication and memory.
2, the name should also locate the theme.
The location of the hotel determines the resources it can rely on, and also determines the theme characteristics of the hotel to a certain extent. The ultimate expression and utilization of culture and natural resources is the basis of lifestyle design;
If the hotel is based on the flower sea, it can be designed with the warm and romantic atmosphere of flowers;
If we rely on the countryside, we should focus on exploring the slow life experience of farmers;
If you are close to the snow-capped mountains, you can highlight the holy temperament and look for the unique advantages of the plateau environment;
If you rely on the old streets of ancient towns, you should fully respect history and folk culture;
If you are in a deep forest, it is important to blend in with the environment and experience;
Core element 3: architectural design
For B&B, architectural design needs emotion and logical thinking. Compared with traditional hotels, there are great differences in site selection, scale, architectural style and guest rooms. No matter whether it is rebuilt or newly built, it is to better extract the architectural language in history and humanities.
Architectural design is mainly divided into two types:
1. Transform the old house into a homestay.
The old house is a living history and culture, and the design of the homestay should make it glow with new life brilliance and better inherit the culture.
The strategy of transforming the B&B is to preserve the original cultural memory of the building to the maximum extent, and make necessary repairs to the building based on local materials.
A, add a wooden entrance canopy, which can shelter from the wind and rain and highlight the hotel entrance.
B, repair the broken windows.
C, build a pavilion with wood and thatch as materials, design the gray space of B&B, and highlight the pastoral theme of B&B. ..
D, using local materials, paving sidewalks and roadside landscape sketches with local stones.
E, use natural stone and green plants as landscape walls.
2. Establish a new host family
New architecture does not mean abandoning local history and humanities, but refining architectural language in history and humanities. Innovation is for better inheritance and development. Although the building is new, its roots are deeply rooted in history and culture.
The strategy of building a new hotel: pay attention to reflecting local culture, choose more local building materials and enrich architectural modeling.
3.B&B material selection: choose materials that are highly integrated with nature and highlight ecology and culture.
4. Space:
The transition space between indoor and outdoor is a key design of the hotel. Balcony, terrace and other spaces can extend people's activities from indoor to outdoor, and even in some areas, they can be skillfully designed with the existing terrain or vegetation of the site, so as to better integrate with the environment.
Core Element 4: Details and Environmental Design
Detail design: pay attention to the detail design of hotel rooms, and the details are perfect;
External environment: comfortable and pleasant courtyard design, private, interesting and story-telling;
Road pavement should pay more attention to the experience of pedestrians;
Logo system should combine theme characteristics and environmental atmosphere;
B&B must have a strong experience, and it is difficult to maintain it by feeling alone. It is a long process to do a good job, including the painstaking efforts, the time spent and the return of the input cost, but in any case, I believe that if you work hard, work hard and do a good job in promotion and marketing, the gains will follow.