Master plan of eight major art festivals
Guiding ideology, theme and purpose
(1) Guiding ideology of the Eighth China Arts Festival: Guided by Deng Xiaoping Theory and Theory of Three Represents, fully implement the spirit of the 16th National Congress of the Communist Party of China and the Third and Fourth Plenary Sessions of the 16th Central Committee, establish Scientific Outlook on Development, adhere to the direction of "two ones", the policy of "letting a hundred flowers blossom" and the principle of "three closeness". According to General Secretary Hu Jintao, "China Art Festival is a grand gathering of Chinese culture and art, a garden where outstanding literary and artistic works compete for beauty, and a stage for artists to display their talents. Carrying forward national culture, inspiring national spirit, promoting cultural exchanges, promoting cultural innovation, and giving full play to the leading and basic role of advanced culture in building a well-off society in an all-round way and building a harmonious society are also the general requirements of people's happy and festive festivals.
(2) The theme of the 8th China Arts Festival: building advanced culture, promoting cultural innovation, carrying forward national spirit and building a harmonious society.
(3) The purpose of the 8th China Arts Festival: a grand event of art and a festival for the people.
Principles and requirements for holding festivals
(1) The organizing principles of the 8th China Arts Festival: government leading, market operation, linkage between provinces and cities, highlighting characteristics, relying on cities and facing the masses.
(2) Requirements for organizing the 8th China Art Festival:
1, reflecting the spirit of the times. The 8th China Art Festival is another national art event held during the period of building a well-off society in an all-round way. We must firmly grasp the direction of advanced culture, inherit and carry forward China's excellent cultural traditions, combine the spiritual and cultural needs of the people to enter a well-off society, vigorously promote cultural innovation, and strive to show the spirit of the times. Whether performing drama programs at art festivals, or various exhibitions, cultural exchanges and other activities, we should fully reflect the development requirements of advanced culture, inspire people with excellent works, and shape people with noble spirit.
2. Highlight regional characteristics. Hubei is the birthplace of Chu culture. As the host of the 8th China Arts Festival, we should fully tap and make use of the rich cultural resources in this province, vigorously launch a number of outstanding works with national level and Hubei characteristics, fully embody the colorful regional culture and customs, and fully demonstrate the magic, romance and magnificence of Chu culture.
3. Promote cultural exchanges. Take the 8th China Arts Festival as an opportunity to promote cultural exchanges among provinces, municipalities, autonomous regions, Hong Kong, Macao and Taiwan, China and other countries in the world. It is necessary to attract outstanding art performance groups and works from Hong Kong, Macao and Taiwan and abroad to participate in art festival performances, exhibitions and other activities, display the long-standing and profound excellent culture of the Chinese nation in cultural exchanges between China and foreign countries, promote more outstanding cultural works and art groups to enter the international market, expand the influence of Chinese culture in the world cultural field, and further enhance the open image of China.
4. Promote mechanism innovation. The 8th China Art Festival should strengthen the market concept, openness, competition and brand awareness. We should make full use of the experience of organizing festivals in the previous seven Chinese art festivals, and strive to explore a new way of organizing festivals in terms of fund raising mechanism, organization mechanism, publicity mechanism, performance mechanism, advertising planning mechanism and ticket reception, which conforms to the artistic laws and adapts to the market economy.
5. Expand mass participation. The Chinese Art Festival is a program of the people. It is necessary to make full use of all kinds of news media and the Internet for publicity, expand the influence of festivals, attract wide attention from the whole society, and strive for strong support from all walks of life, so as to make festivals well-known and deeply rooted in people's hearts. It is necessary to fully mobilize the enthusiasm of all walks of life in the province and form a rich atmosphere of "all people participate in the art festival and everyone is the host". It is necessary to raise the ideological quality, cultural quality and artistic appreciation level of the people in the whole province by holding the China Art Festival, and make contributions to improving the investment environment in Hubei, promoting the all-round development of Hubei's economy and social undertakings, and promoting the construction of the three civilizations.
Time, place and scale
(1) The Eighth China Art Festival will be held from June 5 to June 20, 2007.
(2) Venue of the 8th China Art Festival: Wuhan, Yichang, Huangshi, Xiangfan and Jingmen, Hubei Province. Wuhan is the main venue, and other cities are sub-venues.
(3) Scale of the 8th China Art Festival: The 8th China Art Festival invited about16,000 guests. Among them, the cast members of domestic professional art performance groups 10000 people (calculated by 100 people participating in awards and exhibitions, with an average of 100 people in each group); There are 600 cast members in domestic mass culture; About 1700 cast members and guests from Hong Kong, Macao and Taiwan and foreign participating groups; 300 guests from foreign sister cities and twin cities; About 600 journalists; There are about 2800 experts, judges and others. In addition, there are about 10000 self-funded observers from all provinces, municipalities, autonomous regions and troops; About 10000 people participated in economic and trade activities.
Activity content
(1) professional art activities. As the central content of the art festival, professional art activities will gather many fine works of art with excellent ideological, artistic and ornamental qualities, display outstanding artistic talents, and reflect the overall prosperity of the creation and performance of various professional art categories in China. The artistic varieties participating in the awards and performances of the festival include: Chinese opera, drama, opera, ballet, children's drama, musical, dance, folk art, acrobatics, puppet, shadow play, burlesque and so on. From all over the country, 60 drama programs were selected to participate in the awards performance of the festival, and about 30 outstanding drama programs were selected to participate in the celebration performance of the festival. Invite about 10 drama programs from Hong Kong, Macao and Taiwan and abroad (at least 2 outstanding works with artistic taste, influence and commercial performance value) to show and exchange at the art festival.
(2) Mass cultural activities. During the Eighth China Arts Festival, 6-8 cultural activities in the mass square will be held in the cities with a certain scale of main venue and sub-venue, 3-4 talent shows of communities and families in the whole province will be held, and national folk stunt competition and national folk art performance will be organized. Carry out the national "Stars Award" selection activities and hold 3-4 "Stars Award" winning programs. Other cities in the province hold corresponding mass cultural activities.
(3) Various exhibitions and other cultural activities. During the art festival, there will be exhibitions of Chinese Van Gogh's works, international ink painting exhibition, international oil painting exhibition, national painting academy biennale, children's art exhibition, provincial arts and crafts exhibition, modern sculpture exhibition, watercolor painting exhibition, craft exhibition, photography exhibition, calligraphy exhibition, folk culture exhibition, book (audio-visual) exhibition, film screening week, fine cultural relics exhibition and other forms.
(4) Business and tourism activities. During the art festival, Hubei famous and special products fair and other various forms of business activities will be held, such as automobile fair, handicraft fair, cultural and technological fair, special commodity fair and investment fair.
Open up special tourist routes such as the Three Gorges of the Yangtze River, the ancient battlefields of the Three Kingdoms, Taoist pilgrimage to Wudang Mountain, Shennongjia's return to nature, and Qingjiang folk customs. Develop cultural products and souvenirs with Chu cultural characteristics. Issue the stamp products of the 8th China Arts Festival. Develop and sell audio tapes, CDs, books, magnetic cards, etc. Serve the art festival and promote Hubei. Strive to achieve good economic benefits through various commercial and tourism activities and raise some funds for the art festival.
(five) collect songs, festival emblems, mascots, posters, special signs, tickets, publicity language, etc. The 8th China Social Arts Festival.
(6) Opening and closing ceremonies. The opening ceremony of the 8th China Arts Festival was held in Wuhan. Invite central leading comrades to attend the opening ceremony. The overall requirement of the opening ceremony is "national level, Hubei characteristics", and efforts should be made to make it an artistic event with distinctive theme, exquisite art and magnificent momentum.
The closing ceremony was held in Yichang. Invite central leading comrades to attend, invite leading comrades to award prizes to winners, and hold the handover ceremony of the flag of the art festival.
Venue construction
(1) The venues of the Eighth China Arts Festival are divided into key performance venues, auxiliary performance venues and exhibition venues. According to the needs of professional art performances, mass cultural activities and exhibitions, the festival plans to build and renovate 33 performance venues. Among them, 9 were newly built and 24 were renovated.
(2) Basic principles of venue construction. First, adhere to the principle of "frugality, according to one's ability, giving priority to maintenance, supplemented by new construction", give full play to the role of existing venues and facilities, and reduce the financial expenditure pressure of venue construction. Second, according to the principle of financial sharing, division of labor between provinces and cities, and multi-fundraising, provincial-level venue construction funds are raised by provinces, municipal-level venue construction funds are raised by cities, and the renovation of venues and facilities in enterprises, military units and colleges is solved by the competent departments or units themselves. The third is to strictly implement the principle that the main venue and the sub-venue are responsible and managed at different levels. The venue projects included in the "Eight Arts Festival" planning and construction are organized and implemented by the host government and relevant departments, and the provincial venue construction leading group is responsible for overall planning, supervision and coordination, technical guidance and acceptance confirmation. The provincial government gives some financial subsidies to the construction of venues in Yichang, Huangshi, Xiangfan and Jingmen.
(3) All performance venues shall be constructed and renovated in accordance with the Guiding Opinions on the Construction Requirements and Standards of Performance Venues of the Eighth China Art Festival in Hubei Province, and the trial operation shall be completed before the end of June 2007, and they shall be delivered to the Art Festival after passing the acceptance. ┆
raise funds
According to the requirements of venue construction, repertoire production and preparation for the 8th China Arts Festival, and referring to the experience of the 6th and 7th China Arts Festival, a diversified financing mechanism combining financial allocation, social sponsorship and operating income will be established.
The main financing channels include:
1, financial subsidies;
2. Strive for the return of sports lottery public welfare fund;
3. Advertising revenue;
4. Company and individual sponsorship;
5. Tickets for performances and exhibitions;
6, cultural products exhibition, souvenirs, mascots and other sales revenue. Sponsored by enterprises, organizations and individuals, all kinds of performances, exhibitions and awards can be awarded to enterprises, organizations or individuals, such as "XX Night of the Eighth China Art Festival" and "XX Cup Award of the Eighth China Art Festival", and the cup names are publicly auctioned; The reception car during the art festival can be directly attended by relevant enterprises and groups, and the name of the enterprise is crowned.
Choice and reward of drama
(a) to participate in drama programs to implement the declaration system. The declaration from September to June, 2006, 5438+February was organized by the Ministry of Culture. In April 2007, I decided to take part in the play.
(2) During the film festival, the 12th Wenhua Award, 14th Wenhua Award and 14th Stars Award were awarded. Awards are awarded according to the "Wenhua Award" and "Stars Award" of the Ministry of Culture.
propaganda work
(a) the publicity work in the early stage of the Art Festival is led by the Propaganda Department of Hubei Provincial Party Committee and coordinated by the General Office of the Ministry of Culture, so as to form phased publicity priorities in a planned and step-by-step manner.
(2) During the Art Festival, the propaganda work of the Organizing Committee of the Eighth China Art Festival is coordinated and guided by the Ministry of Culture, the Propaganda Department of Hubei Provincial Party Committee and the relevant news units of the central and provincial governments.
(3) During the preparation of the Arts Festival, the work briefing of the Preparatory Committee for the Eighth China Arts Festival will be published from time to time to inform the progress of the preparatory work in a timely manner; The special issue of the 8th China Art Festival and other briefings will be published during the official holding of the Festival.
(4) Establish a special publicity website for the 8th China Arts Festival, and expand the publicity field of the Festival.
(5) Since May 2005, the news media in Hubei Province have set up special pages and time slots to publicize and report on the preparations for the art festival.
(six) 365 days before the opening of the art festival, in the main venue and branch venues in the main roads and major areas of the city, set up eye-catching countdown cards for the art festival.
system
(1) The Eighth China Arts Festival intends to invite the party and the state to be honorary chairmen and chairmen, and the main leaders of the Ministry of Culture and Hubei Province to serve as vice-chairmen.
(two) the establishment of the Arts Festival Organizing Committee, composed of relevant state departments and responsible comrades of the Hubei Provincial Party Committee, the provincial government and relevant departments.
(3) The organizing committee of the Arts Festival consists of office, performance and exhibition department, venue construction department, publicity and planning department (including news center), large-scale activity department, mass cultural activity department, fund-raising advertising department, foreign affairs liaison department, economic and trade tourism department, ticketing center, special issue (academic seminar) department, finance department, reception department, security department, Wuhan headquarters and Yichang, Huangshi, Xiangfan and Jingmen.
(4) Before the establishment of the Organizing Committee of the Arts Festival, the Ministry of Culture and Hubei Province set up a preparatory committee, with a comprehensive office and other relevant working institutions to be responsible for the daily preparations for the Arts Festival, and hold joint meetings of the ministries and provinces on a regular basis to study and solve major problems in the preparatory work.
(five) the relevant functional departments in Hubei Province should make relevant preparations in accordance with the requirements of the "Overall Plan for Holding the Eighth Chinese Art Festival in Hubei Province" (E-Ban-Wen [2003] No.77).
(six) the people's governments of Wuhan City, Yichang City, Huangshi City, Xiangfan City and Jingmen City shall cooperate with the Office of the Preparatory Committee of Hubei Province to be responsible for the formulation, organization and coordination of their respective related activity plans; Responsible for their respective urban construction, city appearance, safety, environmental beautification, transportation, communication and other work.
Any other business
(a) the eighth China Arts Festival awards and awards organization work, according to the provisions of the Ministry of culture.
(2) Fully tap the performance market potential of Hubei and neighboring provinces and cities, give full play to the network advantages of performance management, actively arrange commercial performances, and extend and expand the influence of the art festival. Commercial performances of drama festivals are operated by public bidding.
(3) during the art festival, arrange some excellent drama programs to perform at the grassroots level.