How does the agent operate?

all the activities of the agent should be consistent with the company's three-year plan. In the first year, it is mainly about channels, not just the return on investment. It's like raising fish. In the first year, we just want to dig a fish pond. In the second year, when the company becomes a brand, it's the stage when we put in fry. If the fish pond is big enough, we can put in more fry. With a big enough fish pond, we can make money when it breaks out in the third year. Only in this way can we really control the market, otherwise we can only be led by the market forever, and we can be firefighters everywhere all day, and the market will never be able to do it.

if we don't invest in channel construction as soon as possible, and just want to make use of the existing resources to clinch a deal with customers at the lowest cost, the volume will never be large. By the third year or even the second year, I can't keep up with the company's rhythm. It will be too late for us to start the channel when other markets start, and the company can't let the market wait.

operation plan:

1. staffing 3-5 people

1. business manager ~ is mainly responsible for the daily work arrangement of employees and contacting the leaders of the cooperative target units.

2. salesmen cast nets everywhere, release information, collect information, and call partners to participate in various activities organized by the company. Feedback the collected information to the business manager in time.

2. Work plan

1. Assign quantitative task assessment every day, and how many decoration companies, dealers, foremen and painters you need to visit every day.

Only when the goal is clear can the task be clear, and there will be a big channel for persistent long-term accumulation. Ten thousand tons of granaries are piled up by a grain of rice, and quantitative change can cause qualitative change.

2. Marketing tools ~ WeChat, public karaoke, Tik Tok and other social software to increase exposure. I can publish the content of the content myself, and I can't publish the content to the partner 36 degrees without dead ends.

3. Make use of conference marketing plan and give a presentation once a week. The presentation will be convened according to the company size and partners.

benefits ~ rapid momentum ~ vertical efficiency ~ effectively prevent the marketing ideas from going astray due to the misunderstanding of dealers, and it is also a kind of supervision and assessment for the landing work of dealers' projects.

if we visit customers (partners) one by one, it will waste a lot of labor costs. People in China attach great importance to feelings, especially northerners like to treat people to drink and eat. Treating guests one by one will cost a lot of money and too much time. Even if you have money, you have time, and you can't stand drinking every day! ! Conference marketing is the lowest-cost promotion method and the fastest-spreading promotion method.

A large conference company forms a conference group of three people, including a host, a lecturer and a sound engineer. Plus agents from other sister cities who came to attend the meeting. Preheating before the meeting, controlling the atmosphere of the meeting place, and answering questions from the meeting group and other agents who come to the meeting after the meeting. As the saying goes, it is difficult to kick the first three feet, and the conference marketing organized by the company is to help agents kick the first foot well. Let other agents attend the meeting, which will not only help the agents to solve the problems in the initial stage of joining, but also help other agents to firmly grasp our product explanation skills, understand the business philosophy and memorize marketing skills after three or four meetings.

group division of labor and responsibilities of each post.

Moderator, while presiding over the meeting, be a good assistant to the lecturer, and cooperate with the lecturer in experiments and demonstrations.

lecturer, do a good job in explaining products and business strategies. Is the company's influence spokesperson, but also the company's spokesperson. Everything said represents the company.

the sound engineer controls the sound equipment, prepares the props needed for the meeting, observes the changes at the meeting site, and feeds back the real and effective information of the meeting site. According to the feedback from the sound engineer, the conference team will further improve its work and make it an investigator and a sharp knife company of the company.

4. after the presentation, the business manager visited all the participants to find out their thoughts. Find out the companies and individuals who are interested in us, and find out the appropriate cooperation plan according to the specific needs.

III. Cooperation Scheme

(1) Decoration companies and distributors attach the most importance to the company's strength and brand influence, followed by profit space and cooperation stability. Our main job is how to get people together.

specific plan

1. make a model house in the community so that customers can experience the advantages of our products. Distribute small gifts to attract customers, make presentations to let owners know more about our products, select several owners in the community to be model houses, and the price will be increased according to the cost price of the first registration in the registration order.

2. We organize activities for decoration companies and distributors to cooperate and invite prospective customers to participate in the activities.

3. It is difficult for the owner to attend the presentation. We'd better invite famous people in the decoration industry to give a speech or invite Feng Shui master to give a speech. In addition, it is to visit tourist areas or have dinner in star-rated hotels or invite celebrities from educational institutions to talk about family education. In short, it is the key to find a way to pull people over.

4. If the above scheme is not allowed by energy or economy, you can only communicate through WeChat group. Then you need to do a lot of WeChat promotional materials, and WeChat official account will cooperate with the applet.

5. Sign a strategic cooperation agreement with a decoration company, mainly selecting high-end decoration companies, giving a background wall in art paint or a children's room, with the requirement that the owner must be on site during the construction.

(2) Individual partners such as foreman, painter and seamstress

1. Convene a meeting and make a long-term plan. Talk about dreams, cooperation and the future.

2. Use the partner model or be simple and rude with high kickbacks.

partner mode

1. Set up a service network in the southeast, northwest and middle of this area.

outlets can be used as temporary storage points for goods, gathering points for partners or refreshing service stations in Nazhu.

2. The heads of the five outlets have become * * * joint venture partners, with economic independence and business partnership. Take the goods according to the 1% increase in the purchase price of the company's agents, and enjoy all company policy support and profit distribution.

3. Each of the five partners establishes a core member based on 1 people, and each of the 1 core members cultivates 1 ordinary members. Set up a team of partners ~ ~ core members ~ ~ ordinary members. The partners find ten core members, and the core members supply according to the price of the dealers, and each core member is divided into groups.