How to name sporting goods stores?
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Expanding knowledge: how to name sporting goods stores
What are the naming skills of sporting goods stores? It mainly includes homophonic naming, elegant naming, catering naming, name combination, boasting naming and so on.
1, homophonic nomenclature
Naming a store in this way seems to be accidental coincidence, but it has ulterior motives, which makes people feel interesting to read. For example, the name of the store "Yu Conscience Pharmacy" is only homophonic with "conscience" in pronunciation, so that the public can feel the sincerity of the boss in doing business without making money.
2. Elegant naming of words
This method of shop naming is a unique commercial naming in China. Influenced by Confucianism, China has the traditional concept of emphasizing literature and restraining business, so some businessmen also name business places like literati's study, such as Zhai, Ge, Xuan, Ju and Yuan.
3, cater to the naming method
Use auspicious words that people like in company store names to cater to customers' pursuit of happiness and attract business.
4. Name combination method
For example, Matsushita Electric Company of Japan and Ford Motor Company of the United States all belong to this naming method.
Step 5 brag about naming methods
Naming a company by boasting is mainly to truly reflect the company's reputation and product quality advantages in the company name, increase confidence in yourself, put pressure on opponents and give public trust.