Why does a Hyundai car have a Kia logo in addition to the Hyundai logo on its engine?

Kia was merged; there were three major car companies in South Korea, the first was Kia, the one supported by the government was Hyundai, and the latter was Daewoo.

In 2002, Hyundai and Kia merged and were named Hyundai Motor Group of South Korea, which has many sub-brands, including Daewoo. Later, Hyundai sold the Daewoo model to General Motors, so the current Chevrolet Evo (formerly Daewoo Mantiz), Excelle (formerly Daewoo Blue Dragon), Cruze (formerly Daewoo LACETTI), Lovo (formerly Daewoo LACETTI) appeared. It's Daewoo Carlos).

Hyundai-Kia Group, Kia uses KIA as its logo. The positioning of the two is different. Kia targets the young and fashionable class in South Korea, while Hyundai targets the business and government classes. This is why the Korean government sees Hyundai more often, and the price of Hyundai's flagship model Equus (originally called Centennial) is more than 600,000, while Kia's flagship model Ophelia is less than 300,000.

Whether it is Kia or Hyundai, the cars sold for the Chinese market use the same core technologies. The most typical examples are Hyundai Sonata and Kia Optima; Hyundai Accent and Kia RIO. You can compare them. The engine screws are not bad, and the model dimensions are exactly the same, but the appearance is slightly different. Which one you choose depends on the appearance of which car you like better. You don’t need to consider other technologies and so on, they are basically the same.

Kia is a well-known brand in South Korea, and domestic sales are also good. Although it is now owned by Hyundai Hyundai Group, it was merged because the government was close to dealing with the financial crisis. But they have their own independent research and development institutions. Remember, South Korea’s first gasoline and diesel cars were produced by Kia. The technology is definitely more mature than Hyundai, and the most common chassis and engine research and development is now mainly done by Kia. company.

In the market, South Korea's Kia's models focus on the European and American markets, while South Korea's Hyundai's models focus on the Asian market.

Hyundai cars can have good sales in China. After all, Hyundai cars entered the Chinese market much earlier, so everyone knows a little about its brand. But the fact is that Kia cars are different from every Hyundai car. The cars are all competing models, and in each model, Kia has higher configurations, lower price, and more complete technology than Hyundai. I don't need to say "fuel consumption". You can ask the owners of the two cars. The answer is that the Kia saves more. This is the technical gap. The only shortcoming of Kia now is that its brand and mass production have led to a decline in competitiveness.