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As if by convention, every autumn, whether it's the streets in Britain or the show in new york, the academic spirit will blow. No matter how the fashion trend changes, this ivy league aristocratic atmosphere will never go out of date. Historical origin of academic style

Academic style is the abbreviation of "academic school" or "fashion academic school". The earliest academic school was matched by Grace Kelly, a Hollywood actress, in the 1950s with a fresh dress of white shirt, black high-waisted trousers and flat shoes. The word "Preppy Look" (academic English) comes from dressing the when the children of European aristocratic families attended preparatory schools in the 1970s.

During this period, most students in aristocratic colleges wore clean, gentle and quality styles. When they go on picnics, ride horses, play golf and go out on yachts, they all wear almost the same style of suits, khaki pants and POLO shirts. Stripes, checks, badges and badges are indispensable elements in private school uniforms. Therefore, over time, this style of dressing is regarded as a symbol of aristocratic student status.

1970 the Hollywood movie "love story" put the college costume on the big screen for the first time, in which the hero and heroine Ryan? O' Neill and Ellie? The shape of Mai Jialu's preppie students adds points to their romantic and aesthetic love at Harvard University. Since then, the academic spirit has entered the public eye.

After entering the society, the students who graduated from Ivy League colleges still adhere to the comfortable-oriented dress style, which has influenced the collocation methods of many people around them. Designers began to think about how to complete this transition from aristocratic customization to mass production of ready-made clothes. They hope to lead the fashion trend from the big screen and influence a generation with the image of preppie.

1977 the Oscar-winning film annie hall undoubtedly helped them accomplish this task. In the film, diane keaton's improved waistcoat, white shirt, polka-dot tie and men's wide-leg pants, as well as Woody Allen's pullover plaid shirt and khaki pants style won the audience's applause again, which were all created by fashion master Ralph Lauren.

Ralph Lauren, Father of Academic Spirit

The box office success of the movie "annie hall" enabled Ralph Lauren to establish a brand-new brand concept of American nostalgia and upper-class cultural style, and also established his important position in the history of world fashion development. Known as the father of polo, he can even bear the reputation of "the father of academic spirit".

In Ralph Lauren's design concept, there are many elements that can be summarized as academic spirit: woolen cloth, knitting, plaid, sweater, vest, boots, pants ... these are his favorites. On the one hand, Ralph Lauren's design just meets the desire of Ivy League students to dress up, on the other hand, it also meets their pursuit of "less is more". Or simple stripes, or geometric diamond puzzles, or even a single solid color, the leisure and beauty and elegance in his design had a great influence on the fashion in the 1970 s. In fact, his influence is not limited to these. The annual "Ralph Lauren Tweed Run" moves from the streets of London to the world fashion stage. The riders' plaid shirts, caps, khaki pants and other items are full of strong academic flavor.

The trend of academic style

In recent years, in the fashion circle, the trend of academic style represented by simple, clean and exquisite uniforms has quietly changed.

In the spring and summer of 2006, marc jacobs, a talented American designer, was inspired by the film Carrie, which was adapted from Stephen King's 1970s novel. For the first time, she took Preppy Look as the design theme, showing a confident and fashionable female image in the college atmosphere of college students. The whole series is dominated by white, dark blue and black, which is fresh and simple and unconventional. The designer skillfully interprets the basic elements of school uniforms such as shirts, black skirts and black pants into personalized and fashionable styles. Marc jacobs subverts the traditional campus image, and adds an anti-traditional suspender cross design to the chest in the classic campus dress with white suspender shirt. Double-breasted coat, clear and concise lines, very college-like. The details of cuffs are more modern.

"It's a big platter-a street mix of multicultural symbols and colors," Nicolas Ghesquiè re, the designer of the French brand Balenciaga, said at the preview of the autumn and winter 2007 ready-to-wear collection. "It's like being in your room and on campus. This is about how girls become themselves. " Tight-fitting college jacket with shoulders, narrow cycling pants with low waist, fringed square scarf wrapped by college girls, slippers full of sports sense of science and technology, or high-heeled sandals with bright colors like assembled toys are the basic outlines that designers first convey. On this basis, with colorful patchwork, it is called trying to figure out fashion. Especially the waist seal is used on soft thick coats, which is popular so far.

In this season, the traditional preppie Look has returned to its original position after the exploration and improvement of designers at the beginning of this century. Designers unanimously pay tribute to the classic academic style of the 1950s and 1970s. Charles Prorsum and Vivienne Westwood re-focused on the design of high-waisted skirts, showing the exuberance of youth with simple colors and knee-length skirts, and highlighting the girlish temperament of academic female students. And long coats are also used by many brands to show their knowledge and artistic sense.