Five taboos of handbag brand name
Five taboos of handbag brand name
1. Similar to other brands.
The two brands are sometimes very similar, which is caused by accidental factors and artificial imitation. However, if they are too similar, their own brands will often make each other shine, and their brands will be bad, which will also hurt their products.
2. Use abbreviations.
In brand naming, we often see some brands appear in the form of abbreviations, and most of them use a combination of a word and a number. However, when naming the handbag brand, you must not use abbreviations casually, so as not to spend more money on brand promotion.
3. The brand name is too close to the product attributes.
Some brands emphasize the attributes of products, so try to be close to the attributes of products when naming them. The disadvantage is that the brand name is too close to the product performance, attributes and uses, which will lose the qualification of brand name and is not conducive to the extension of the brand. The advantage is to make your products more distinctive and charming, thus accelerating the promotion of your own brand.
4. Single brand, no extensibility
The brand name of handbags should not be too single, but should extend in a certain direction, which is an important method to expand marketing strategy. At the same time, it also requires the naming of brands to be serialized and malleable.
5. The name is very long and has no characteristics.
The naming of brands and trademarks should not be too complicated and lengthy, but should give people the impression of being simple, concise, easy to read and easy to remember. If the name is too long or has no characteristics, the impression will be rough and superficial, and people will not remember it for a long time, let alone spread the corporate image.