The significance of the emblem and mascot of the 2008 Beijing Olympic Games is urgently needed.
Design of the emblem of Beijing 2008 Olympic Games
The emblem of Beijing 2008 Olympic Games "Chinese Seal Dancing Beijing" has the following characteristics:
1. The design of the emblem skillfully combines the characteristics of China and Beijing with the elements of the Olympic Movement.
"Chinese Seal Dancing Beijing" takes seals as the main form of expression, and combines traditional China art forms such as seals and calligraphy with sports characteristics. After artistic exaggeration and deformation, he skillfully turned into a human figure running forward and dancing to meet victory. At the same time, people's modeling looks like the charm of the modern word "Jing", which contains a strong China charm. This work conveys and shows four layers of information and significance:
(1) China culture. Taking the seal (Xiao Zhuan), the symbol of China traditional culture, as the expression of the main pattern, the seal appeared in China as early as four or five thousand years ago. It is a traditional cultural and artistic form with a long history in China, and it is still a widely used expression of social integrity, which means that Beijing will realize its solemn promise of "hosting the best Olympic Games in history".
(2) red. Red is a traditional festival color in China, and it has been chosen as the benchmark color of main patterns. Red has always been regarded as the representative color of China, the color of our national flag and the great people and country of China. Therefore, the main color of the logo is red, which represents the country, celebration and traditional culture.
(3) Welcome friends from all over the world to China. The work represents that Beijing is welcoming athletes and people from all over the world to gather in Beijing with the attitude of reform and opening up, vividly expressing Beijing's enthusiasm and sincerity in welcoming visitors from all directions and conveying the Olympic concept and spirit. The works are rich in connotation, which shows that China welcomes people all over the world with open arms.
(4) Sprint to the limit, create brilliance and carry forward the Olympic spirit of "Faster, Higher and Stronger". The modern Olympic movement has always emphasized athletes as the core, and the emblem "China Seal Dancing Beijing" embodies this principle. The image of the athletes in the seal is both rigid and flexible, friendly, full of China culture and dynamic.
2. The font design of the emblem adopts the style of Han bamboo slips in China, with unique design.
The font of the emblem work "Chinese Seal Dancing Beijing" adopts the style of Han bamboo slips (bamboo slips of Han Dynasty), which organically integrates the strokes and charm of Han bamboo slips into the font of "Beijing 2008", which is natural, concise and fluent, and integrates with the emblem graphics and the Olympic rings. Fonts not only meet the purpose of market development, but also coordinate with the pattern style of the main logo to avoid being used in the overall logo registration and standard font registration in the future.
3. The overall structure of the emblem is proportional to the independent structure.
After repeated scrutiny and revision by experts, the layout and proportion of the three parts of "Chinese Seal Dancing Beijing", namely, Chinese Seal, Simplified Chinese Version, "Beijing 2008" and the Olympic rings are almost perfect, especially the Chinese seal part. At the same time, when each part is used independently, the proportion is still reasonable without losing coordination.
4. It is beneficial to the application and market development of the future image landscape.
From the extended design of "Chinese Seal Dancing Beijing", it can be seen that it contains good and great potential in urban landscape layout and venue environment layout.
June, 2005 1 65438+1October18: 00 pm, and there are still 1000 days before the opening ceremony of Beijing 2008 Olympic Games. People all over the world witnessed the birth of Fuwa, the mascot of the 29th Olympic Games, with expectations and blessings. Fuwa "Beibei, Jingjing, Huanhuan, Yingying and Nini" are five close friends, and send out "Welcome to Beijing!" .
The Olympic mascot is the symbol of previous Olympic Games, which not only expresses the Olympic spirit, but also embodies the cultural and historical characteristics of the host country. The mascot commemorative medallion of the 29th Olympic Games, produced and issued by China Banknote Printing and Minting Corporation, is a perfect combination of traditional precious metals and modern design style, and the best interpretation of the modern Beijing Olympic style that embodies "New Beijing, Great Olympics".
Characteristics of the mascot commemorative medallion of the 29th Olympic Games
Authorized by the Organizing Committee of the 29th Olympic Games, the mascot commemorative medallion of the 29th Olympic Games, produced and distributed by China Banknote Printing and Minting Corporation, is a classic in the history of the century-old Olympic Games, which has created a new era of Olympic licensed goods and fully embodies the three characteristics of high technical value, high artistic value and high collection value.
1.5 kg and 1 kg mascot commemorative gold medal
5 kg and 1 kg mascot commemorative gold medals are made of .999 gold, which embodies the spirit of "high-tech Olympics" everywhere in the manufacturing process and realizes many innovations: First, the anti-counterfeiting function is unique, and the laser holographic extension technology is used on mascot commemorative medals for the first time in the world; The design is novel, and the design without "edge clearing" is adopted for the first time on such a heavy commemorative gold medal, which improves the appreciation of the product; The process is complex, and five layers of relief are carved at a height less than 1MM, which increases the expressive force of the product; The number of commemorative medals issued is rare, with 200 commemorative medals of 1 kg and 29 commemorative medals of 5 kg issued worldwide. It is not only the largest commemorative medal in the history of the centennial Olympic Games, but also the one with the smallest circulation, which has aroused the strong concern of collectors at home and abroad.
The theme of the front pattern of the product is civilization. The main pattern is the Beijing Olympic Games mascots Fuwa "Beibei, Jingjing, Huanhuan, Yingying and Nini", which sends a warm invitation to the world "Welcome to Beijing". The auxiliary pattern is the auspicious patron saint pattern "Dragon, White Tiger, Suzaku and Xuanwu", which means Tai Chi, Two Instruments and Four Elephants and represents the traditional culture of China. On the back of the product, the theme is "Flame-Beijing 2008". The main patterns are burning flame and "Beijing 2008" from far to near, in which the image of flame is taken from Dunhuang frescoes, the essence of China art.
2. Five sets of mascot commemorative gold medals
The commemorative gold medal set is made of .999 gold and bas-relief technology, which makes the product more vivid and pleasing to the eye. A limited edition of 20,000 sets will be issued.
The front design of the product is the Olympic mascots "Beibei, Jingjing, Huanhuan, Yingying and Nini". The theme of the pattern on the back of the product: dance, the Olympic logo reflects a happy and peaceful atmosphere in countless dancing ribbons, and also symbolizes sprint and winning the championship.
Three. Five sets of commemorative silver medals for mascots
The commemorative silver commemorative medallion set is made of .999 silver. It is the first time in China to adopt double-sided color printing technology, which is extremely difficult to process, reflecting a high level of science and technology. A limited edition of 50,000 sets is issued.
On the front of the product, the Olympic mascots "Beibei, Jingjing, Huanhuan, Yingying and Nini" are placed in Xiangyun respectively. The theme of the design on the back of the product: One World, One Dream, One World, One Dream revolves around the emblem of the Beijing Olympic Games, symbolizing that the people of the world have come to Beijing for "One World, One Dream".
Four. Mascot bronze commemorative medallion
The commemorative medallion is made of high relief created by famous designer Wing-fai Law. It is a rare artistic treasure with a limited edition of 60,000 pieces.
On the front of the product, lively and lovely Fuwa and characters are unfolded and organized into decorative patterns to enhance the rendering effect. The theme on the back of the product: Birds return to their nests, expressing the "Bird's Nest" with calligraphy style and freehand brushwork style, and meaning gathering in the Olympics and Beijing with "Birds return to their nests".