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How to configure the products in the convenience store?

If the products are improperly configured, there will be no products that customers want and too many products that they don’t want, which will waste space in the store, cause a backlog of funds, and ultimately lead to business failure. Convenience store operators can start from the following three aspects when configuring products. Product variety configuration The structural proportion of product configuration in convenience stores should be equivalent to the proportion of goods purchased by consumers. The following steps can be used when configuring product varieties: (1) Calculate the product inventory proportion based on historical data or market surveys and determine the product inventory structure , that is, the fund allocation ratio. (2) Analyze consumers’ purchasing preferences based on sales data to determine the number of varieties in each commodity category. (3) Adjust the allocation ratio of product varieties. Because the allocation ratio of product varieties determined based on consumer purchase ratios will change with changes in the economic situation, consumer preferences, and fashion trends, it is necessary to collect statistics on store sales information in a timely manner and respond to changes in a timely manner. (4) Establish a sequential elimination system for old varieties to reserve space for new varieties. Product selection strategy: The business space and scale of convenience stores are not very large, and in order to facilitate customers, they should focus on main products with high profits and high sales. These main products are generally relatively fixed. . After determining the main products, the convenience store must screen the specifications of the main products. Generally, there are several different specifications of the same product on the shelves of large supermarkets to meet the different consumption needs of consumers. However, in convenience stores, due to limited display space, it is necessary to try to limit a certain product to two or three specifications, so that a relatively large-scale centralized order can be obtained at a lower purchase price. In addition, there does not need to be too many brands of the same product in convenience stores. A certain product should be identified on several well-known brands to ensure profits by increasing the sales volume of unit products. Product display principles Convenience stores should follow the following principles in product display: (1) Milk, bread, vegetables, fruits, grain and oil products, etc. are people’s daily necessities. Customers have higher purchasing frequency and larger sales volume, and they are also customers. The key products for price comparison should be placed in a conspicuous place in front of the store. (2) Display leisure products near the checkout aisle, such as magazines, cigarettes, chewing gum, etc. These products are highly optional and are often not included in customers' purchasing plans. Such displays allow customers to make purchases while waiting at the checkout, thus increasing sales. (3) The end shelves are the places in the store where customers have the highest contact frequency. Customers have to pass through the end shelves regardless of their entry or exit, especially those facing the entrance. The products configured here must be able to attract and retain customers, and special products, promotional products, new products, seasonal products, high-profit products, etc. must be displayed. (4) When displaying goods on aisle shelves, we must pay attention to the complementarity of product series and implement matching displays. In particular, when switching between different shelf aisles and between food area aisles and department store aisles, attention should be paid to the continuity of merchandise. For example, condiments and grain and oil products, children's products, stationery and children's food, kitchen supplies and fast food, etc. (5) The product display at the end of the convenience store is responsible for inducing customers to go to the innermost part of the store. Generally speaking, it is most suitable to use fresh food cabinets to display fresh food, and the display should be tilted so that customers' eyes can come into contact with as much of the products as possible. Font Size: Large, Medium, Small | Color: Light Dark Red | Print How to arrange the products in convenience stores?

The product configuration in convenience stores is the key to the success or failure of convenience store operations. Improper product configuration will result in customers not having the products they want and having too many unwanted products, and it will also waste store space. The backlog of funds will eventually lead to business failure.

The product allocation strategy of convenience stores starts from the following aspects:

1. Product Variety Configuration

The structural proportion of product configuration in convenience stores should be equivalent to the proportion of consumer spending on products. To correctly determine the structural proportion of commodity varieties, we must make correct judgments and analyzes of consumer purchasing proportions.

The steps for configuring product varieties in convenience stores are as follows:

(1) Calculate the product inventory ratio based on historical data or market surveys, and determine the product inventory structure, that is, the fund allocation ratio.

(2) Analyze consumer purchasing preferences based on sales data to determine the number of varieties in each commodity category.

(3) Adjustment of the allocation ratio of product varieties. The allocation ratio of product varieties based on consumer purchasing proportions is not fixed. It will change with the economic situation, consumer preferences, and fashion trends. of. Therefore, it is necessary to set up an "automatic statistical analysis information system for product configuration" at the chain headquarters to statistically classify the daily sales information of each branch, regularly display the change curve, and formulate a schedule for the change of allocation ratio on a certain date (usually one month) The upper and lower limit red lines prompt relevant departments to respond to changes that occur.

(4) Reserve space for new varieties and sequential elimination of old varieties.

2. Product Selection Strategy

The business space and scale of convenience stores are not very large, and in line with the business purpose of convenience for the community, the business should focus on 20% of the main products with high profits and high sales. superior. The main products of convenience stores are generally relatively fixed.

After determining the main products, an important product strategy that convenience stores need to implement is to screen the specifications of the products. On the shelves of ordinary supermarkets, you can often see the same product in several different specifications to meet the different consumption needs of consumers. However, in convenience stores, due to limited display space, we should try to concentrate the sales volume of a certain product on 2-3 specifications, and in this way, we can obtain a lower purchase price with a larger-scale centralized order.

In addition, convenience stores do not need to have too many brands of the same product. After careful market research and analysis, the convenience store should identify a certain product on a limited number of well-known brands, and increase unit sales by increasing units. Product sales volume to ensure the realization of profits.

3. Product display principles

The display of convenience store products should follow the following configuration principles:

(1) Milk, bread, vegetables, fruits, grain and oil products and other daily accessories are modern Necessities in people's lives in society, customers have a high purchase frequency, large sales and sales volume, and are also the key products for customers to make price comparisons. They are the main products in the price strategy, so they should be placed at the front end of the store.

(2) Display leisure products near the checkout aisle, such as: books and magazines, films, batteries, cigarettes, chewing gum, etc. These products are highly discretionary products and are often not purchased by customers. It is planned that through such a display, customers can make purchases while waiting for the checkout, thereby increasing store sales.

(3) The head shelf is the place where customers have the highest contact frequency in the store. Customers have to pass through the end shelf no matter entering or exiting, especially one end is facing the entrance, so the products configured here must be able to * **Customers, retaining customers. Such as: special offers, promotional products, new products, seasonal products, high-profit products, etc.

(4) When displaying goods on aisle shelves, we must pay attention to the complementarity of product series and implement matching displays. In particular, when switching between different shelf channels and between food area channels and department store area channels, we must pay attention to the distribution of goods. Continuity. For example, condiments and grain and oil products, children's products/stationery and children's food, kitchen supplies and fast food, etc.

(5) The product display at the end of the convenience store store is responsible for inducing customers to go to the innermost part of the store. Generally speaking, it is most suitable to use fresh food cabinets to display fresh food, and the display should be tilted so that customers' eyes can come into contact with as much of the products as possible.

Case: Lianhua Convenience Store Product Marketing Strategy

Lianhua Convenience Store has focused on creating business characteristics since its establishment.

The nearly 80-square-meter store sells more than 2,000 products in 30 categories, including Lianhua-branded tea eggs, dumplings, bread, cakes, soy milk and other ready-to-eat foods. The store is equipped with steaming machines and hot and cold drinks. Food heat preservation devices such as machines and heating pots. In terms of ready-to-use products, there are tobacco and alcohol, washing and cosmetics, daily necessities, etc. At the same time, more than 20 kinds of newspapers, more than 50 kinds of magazines, and more than 200 kinds of books have been introduced for sale. Lianhua Convenience constantly adjusts its product structure and implements category management based on changes in consumer demand in target markets.

For more presets, please leave me a message. Convenience store product allocation strategy step plan?

The product allocation strategy of convenience stores starts from the following aspects:

1. Product Variety Configuration

The steps for configuring product varieties in convenience stores are as follows:

(1) Calculate the product inventory ratio based on historical data or market surveys, and determine the product inventory structure, that is, the fund allocation ratio.

(2) Analyze consumer purchasing preferences based on sales data to determine the number of varieties in each commodity category.

(3) Adjustment of the allocation ratio of product varieties. The allocation ratio of product varieties based on consumer purchasing proportions is not fixed. It will change with the economic situation, consumer preferences, and fashion trends. of. Therefore, it is necessary to set up an "automatic statistical analysis information system for product configuration" at the chain headquarters to statistically classify the daily sales information of each branch, regularly display the change curve, and formulate a schedule for changes in the allocation ratio on a certain date (usually one month) The upper and lower limit red lines prompt relevant departments to respond to changes that occur.

(4) Reserve space for new varieties and sequential elimination of old varieties.

2. Product Selection Strategy

In addition, there does not need to be too many brands of the same product in convenience stores. After careful market research and analysis, the convenience store should identify a certain product on a limited number of well-known brands, and increase the number of units by Product sales volume to ensure the realization of profits.

3. Product display principles

The display of convenience store products should follow the following configuration principles:

(2) Display leisure products near the checkout aisle, such as: books and magazines, films, batteries, cigarettes, chewing gum, etc. These products are highly random products and are often not purchased by customers. It is planned that through such a display, customers can make purchases while waiting for the checkout, thereby increasing store sales.

Case: Lianhua Convenience Store Product Marketing Strategy

Lianhua Convenience Store has focused on creating business characteristics since its establishment. The nearly 80-square-meter store sells more than 2,000 products in 30 categories, including Lianhua-branded tea eggs, dumplings, bread, cakes, soy milk and other ready-to-eat foods. The store is equipped with steaming machines and hot and cold drinks. Food heat preservation devices such as machines and heating pots. In terms of ready-to-use products, there are tobacco and alcohol, washing and cosmetics, daily necessities, etc. At the same time, more than 20 kinds of newspapers, more than 50 kinds of magazines, and more than 200 kinds of books have been introduced for sale. Lianhua Convenience constantly adjusts its product structure and implements category management based on changes in consumer demand in target markets.

For more information, please leave me a message. How to set product prices in convenience stores

Factors to be considered when setting product prices in convenience stores:

1. Consumer Factors

Consumers' judgment of the value of goods should be the main basis for pricing. There are three methods:

(1) Use different price strategies for different target customers.

(2) Set the purchase price of goods based on the sales price.

(3) Control operating costs based on the prices acceptable to suppliers and consumers and the expected profits of the supermarket.

2. Environmental Factors

When setting prices, in addition to understanding your own situation and the original price of the product, you must also have a high degree of predictability for the surrounding environment that is changing at any time. For example, competitors’ price trends, seasonal change factors, climate change factors, overall market supply and demand, etc.

3. The market life cycle of a commodity

The market life cycle of a commodity refers to the entire process from the time a commodity is put into the market to when it exits the market. During the product investment period, in order to attract consumers' attention and interest, it should be sold at a lower price; products in the growth phase should maintain a stable selling price with appropriate profit margins; products in the maturity phase should be priced similar to those in the growth phase. However, attention should be paid to the emergence of substitutes and the price behavior of competitors, and promotion efforts should be increased; commodities in the decline period should be cleared of inventory as soon as possible through various forms of promotional activities, and removed from the store in a timely manner.

4. Supermarket business strategies

(1) Consider pricing from the entire product mix or product group.

(2) Fully grasp the basic goals of promotion.

(3) Fully consider the cost of goods from non-purchasing channels.

(4) Pay attention to advertising trends at any time. In major chain supermarkets and convenience stores, the products being advertised in various media are often the products that consumers are most sensitive to, and the prices cannot be set too high.

In short, when setting prices, we must not only consider national policies, the value of goods, changes in market supply and demand, and changes in currency value, but more importantly and more specifically, consumer factors and environmental aspects must be considered. factors, the market life cycle of goods, and the business strategies of supermarkets and convenience stores.

How to place convenience store products more appropriately

Convenience store decoration may seem much easier than large stores, but in fact convenience store decoration is more troublesome. To make more appropriate use of the convenience store space, you need to An experienced decoration company will design it for you. There are quite a lot of convenience stores in Dongguan, and convenience stores are quite popular and the prices are very reasonable. How to place the goods in convenience stores is as follows: Designers from Dongguan Wanzhong Decoration Company Introducing to you. 1. Key points of product display There are also certain skills in placing products in convenience stores. Just like the requirements for the placement of goods in grocery stores, the goods in small convenience stores must also be placed regularly, with overall beauty, and coordinated colors and shapes. Specifically, when displaying goods, you should pay attention to the following points: 2. Display goods according to their characteristics. Different characteristics of goods have different display locations. The top and bottom floors of the shelves are where people struggle to view and pick up the goods. Therefore, the top and bottom floors of the shelves should display products with low gross profit margins, slow sales and large outer packaging. The top layer can display lighter weight and non-fragile products, such as large-packaged nutritional products, while the bottom layer can display heavier and inconvenient products, such as large-bottle packaged drinks. On the shelves that are parallel to the eyes of most customers, some best-selling products and featured products can be displayed to facilitate customers' purchase. On the same shelf, be sure to make things on the outside of the shelf easier to reach than things on the inside. In order to make the goods inside easy to access, a common method is to set up hierarchical shelves. If there is enough space, the goods at the back can also be stacked neatly. 3. Goods are easy to see and easy to get. The so-called easy to see means that it is convenient for customers to see the goods. Most of the products in small convenience stores are displayed on various shelves. Generally speaking, based on people's horizontal line of sight, the range from 10 degrees above the horizontal line of sight to 20 degrees below the horizontal line of sight is the easy-to-see area, and it is best to place products within this range. The so-called easy access means that the displayed products should be easy for customers to touch and pick up, so the shelves should not be too high. It should be noted that the products displayed on the top shelves of small supermarkets should be easily accessible to adults, and the shelves for children's toys should be appropriately lower to ensure that the products are within the eyesight of children. 4. Prices are clearly marked and replenished in a timely manner. The sales method of small convenience stores is to open the shelves and make your own choices. The price tags must be clear and clear. Some products sell quickly, which requires timely replenishment to prevent best-selling products from "disappearing" from the shelves and customers not being able to find the products they want. 5. The location is relatively fixed. Small convenience stores generally have a relatively fixed customer base. For this group of customers, fixed placement of goods can facilitate their shopping. However, due to factors such as supply conditions and seasonal changes, it is often difficult to maintain the display position of goods unchanged for a long time. At this time, try to keep the dividing slots for the same type of goods stable. Once there is a major change in the division of goods, signage can be set up in the store to explain it to customers. 6. Classified display and coordination. Displaying products in categories according to the characteristics of the goods can make it clear at a glance. When placing products, strive to have consistent orientation, coordinated color matching, and place them in categories as much as possible. Slow-selling products can be matched with hot-selling products without affecting the aesthetics to drive sales. 7. Vivid display Ordinary product display methods are often bland. If you use your brain to display the products vividly, you can attract customers' attention and promote sales. In addition, clever use of some auxiliary tools can make product display more three-dimensional and vivid, making the store more personalized. Wanzhong Decoration, brand logo, ten-year decoration brand, professional store decoration company, store decoration company, Wanzhong Decoration understands Feng Shui better, tailors store decoration Feng Shui for you, and strives to ensure smooth sailing for every customer.

Prices of convenience store products

How big of a supermarket do you want to open? How much funds are available? What is the expected operating level of the convenience store?

What is the rent in the target location? Is there an empty shop? Is it difficult to purchase goods? What is the salary level of personnel? How is the business environment nearby? How many shops are there? What is the flow of people? Residents? Shops? How old are you? What is your work experience?

You may also be able to buy some operating convenience stores. After all, if you have limited funds, it will be faster and there are regular customers. Because you still need to apply for a cigarette license, there are considerable procedures

I prefer convenience stores. I have opened my business information for your reference:

Store supplies and decoration are about 100,000

Operating reserve funds are about 30,000

Monthly turnover About 70,000

Rent 4,800/month/80 square meters

Labor 1,500*3=4,500

Average monthly loss 500-1 , 000 yuan

Water and electricity average 1,500

Gross profit 18-20

The pricing of convenience stores is generally based on the surrounding environment. Generally, products are higher than Supermarkets are a little more expensive to be on par with other convenience stores, but they don't need to be cheaper than others. Some products that are difficult to replenish can be a little more expensive, because customers focus on convenience.

The gross profit of cigarettes is less than RMB 10

The gross profit of drinks is about RMB 20

The gross profit of daily necessities is about RMB 20-30

The gross profit of electrical appliances is about RMB 30-50 for retail convenience How to place products on store shelves effectively

Some specifications for convenience store supermarket shelves and product display, reasonable design and product stacking in the store can effectively improve the "appearance" of the entire supermarket and convenience store, and improve customers' The return rate and the entry and exit rate of goods increase store revenue. After decades of development in the retail industry, shelf and product display specifications have become increasingly mature. We can learn from the rules.

Convenience stores

1. Obvious

Facing customers (measures): The front of the product (the side with clear product names, patterns, and rich colors) should stand upright or Adjust according to different heights so that the front faces the customers; the orientation is consistent and the boundaries are in line: the display surfaces of the same product should be in the same orientation. The dividing line between two adjacent products should be clear at a glance, and it is strictly prohibited to cross and mix. The front end of the displayed products and the left and right boundaries should be in a straight line.

2. Plump and beautiful

Fill the gap forward: Generally, the space occupied by the product should account for 1/2 of the allocated display space. After the front-end product is sold, the back-end product should be moved forward in time. Products are displayed on the front end. If there is a shortage, best-selling products of the same type (or products adjacent to the display space) can be used to replenish the out-of-stock space.

3. The top layer is neat: the goods displayed on the top of the shelf can be divided into an outer layer and an inner layer. The outer layer is close to the edge of the shelf and faces the aisle. The height of the inner layer should not exceed the outer layer; the outer layer should be Keep the front edge in a straight line, and the height deviation does not exceed 10 cm, focusing on product demonstration; the display height of each top floor should be basically the same) The top floor of the adjacent aisle is the product demonstration area. If this cannot be achieved, it must be decorated with the same carton or exquisite partition.

4. Classification display

Correct classification: Correct classification of goods, generally in the order of category, brand, size and color.

5. Vertical display

Vertical display of the same kind: When the number of products in this category exceeds 4, they are displayed vertically. Otherwise, they can be displayed horizontally according to the situation. The width of the display surface of each variety displayed vertically is evenly distributed, and the display surface of hot products can be enlarged, but not more than 90 cm. The horizontal direction is the specification, the vertical direction is the color; the top is big (heavy) and the bottom is small (light).

Horizontal and vertical shelf layouts

6. Relevant display

Relevant combination: Explore the correlation between products according to their purpose and use to form a large-scale display. , small correlation interval.

For example, butter and honey are placed in the pet area, baby area, skin care area, cleaning area, or next to bread, sugar cubes are placed next to coffee, seasoned sugar (brown sugar) is appropriately placed next to salt, MSG and other condiments, and knives are placed next to Whetstone, wine bottle opener, etc.

7. Prevent loss

First in, first out: See the principles of product display on shelves.

Safety and loss prevention: Pay attention to eliminating unsafe factors on the shelves and the goods on the top shelf (such as the goods on the top shelf are easy to fall, and the knives are easy to hurt people).

8. Easy to take

The goods are plentiful but easy for customers to take and place. The goods on the outside (facing the customers) should be displayed to the height of a punch from the upper partition (about 5 to 7 cm); products with larger volume (weight) should be displayed on the lower shelf, and smaller products should be displayed on the upper shelf; children's products should be displayed in a lower position (about one meter in height similar to the child's height).

9. Gold display

The area about 120 to 160 centimeters above the ground should display high-profit products, seasonal products or products that need to be highlighted (special offer products), and must not be displayed Category C goods, slow-moving goods, and out-of-season goods.

10. Others

No sundries: Non-commodities are not allowed to occupy the shelf display area, such as gifts (except samples), sundries, leaflets, price tags, record books, etc. , and must not be left outside (visible by customers).

The above is reproduced by IoT Media. If there is any infringement, how about deleting the brand of Youqi Convenience Store?

Youqi Convenience Store has won the title of Guangdong Province’s Most Potential Brand and has a good reputation. Well, it has its own normal temperature and low temperature distribution and logistics center. I have joined three stores and visited the headquarters logistics. I joined Alliance Alliance in 2008. The business manager personally drove my wife and me to visit the store and apply for the certificate. Youqi has been helping me all the time. The service is good and the cost is not high. It is much cheaper than Meiyijia and the service is good. I have also inquired about joining Meiyijia before. After comparing, I think Youqi is better. This year we opened another one, and there are also discounts, including free cash registers, free delivery coupons, and free goods. There are many discounts. Last year, Youqi’s centers were all in direct-operated stores, and they didn’t have much management for those of us who joined the franchise. I I am also disappointed, but after attending the Youqi annual meeting, I heard the old version said that franchises will be as important as direct-operated stores this year. I wanted to open a store, and it will open in a few days. I wish my business is prosperous, and Youqi will be better. The better come. How to display products in a convenience store with a facade more than 3 meters wide

Design the layout of the shelves, and then carry out category management and display

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