How is Tik Tok's operation popular?
First, cold start traffic pool exposure
Assuming that there are 1 million people uploading short videos on Tik Tok every day, Tik Tok will randomly assign each short video a cold start traffic pool with an average exposure. For example, after each short video is approved, it has an average of 1 exposures.
Second, data selection
Tik Tok will analyze the data of likes, concerns, comments, reposts and other dimensions from the 1, exposures of these 1 million short videos, and select another 1,.
among these 1, short videos, each video is allocated an average of 1, exposures. Then go to see which ones have the highest praise, attention, forwarding and comments, and then go back to the traffic pool to filter.
Third, the boutique recommendation pool
passes round-by-round verification, and short videos with high click-through rate, playback completion rate and comment interaction rate are screened out and entered into the recommendation pool, and users will recommend them from the recommendation pool when they open it.
so, how to make good use of this algorithm to quickly improve the exposure?
here are five tips to share with you.
First, improve four indicators
Tik Tok evaluates your performance in the cold start, mainly focusing on four indicators: likes, comments, reposts and broadcast completion rate.
Therefore, in order to get recommendations, you must mobilize all resources to improve these four indicators before the video is released:
likes:
This requires us: every video must have clear output value. What can your video teach him, help him pass the boring time, satisfy his curiosity, make him sing, help him save money, or help him acquire a skill or new knowledge? Most users like it because they recognize that your video can bring her value.
Comments:
In the video description, set some interactive questions to guide users to leave comments. By replying to users' comments, we can refine the core ideas of the video and guide more users to participate in the topic discussion. Prepare God's comments in advance. After the video is sent out, let colleagues write it in the comments area to guide users to have more interaction around this topic.
broadcast completion rate:
At present, a video with 15 seconds is the most likely to be broadcast. We need to let him know what the next result is in the first 2 seconds of the video, because the broadcast rate is too important for the first 1 videos, so don't shoot uncertain videos, and music is very important, and music has a strong role in creating an atmosphere.
You can also design a story for the video, throw questions in the first 3 seconds to arouse curiosity about the answer, convey at least one value in the middle 1 seconds, and attract attention in the last 2 seconds.
Forwarding volume:
This is a test, whether your video has dissemination value. At present, videos with social identity and collection value (effective surprise tips) are most likely to be disseminated by users.
Second, pay attention to video quality
Even on a platform like Tik Tok, which pursues beauty and shooting quality, content is always the most important, because only attractive content can make people want to watch, like and comment. Therefore, from the beginning, we should carefully polish our works, and remember not to publish the content casually.
It's a long process to attract fans by shaking audio and video. We should produce some high-quality videos step by step and learn to maintain intimacy with fans. Learn more about some hot video shooting techniques and material selection. I believe that through personal efforts, you can also shoot hot vibrato videos.
No matter how Tik Tok changes, there is only one purpose, and that is to win users' likes, so we can do it from the following four small aspects.
① Interesting
Content that can make people smile or shine at the moment is always popular, such as reversing small videos and so on.
② Good-looking
Videos with facial values are always the most popular, and cute babies, cute pets, handsome guys and beautiful women are all the favorite contents of Tik Tok users. Of course, it also includes delicious food, beautiful scenery and other beautiful things in life.
③ Fresh
interesting black technology, or unexpected brain holes and so on.
④ Useful
"dry goods" such as life skills, daily strategies and beauty teaching.
Third, pay attention to the release time
According to statistics, 62% of users will brush Tik Tok before meals and before going to bed, while only 1.9% will brush Tik Tok during the fragmented time such as going to the office or going to the toilet.
therefore, for Tik Tok operators, the best video release time is 12 noon, 18 pm and 21 -22 pm on weekdays, or Friday night and weekends.
Fourth, send videos frequently
In the early days, we had a small number of fans, and the probability of being actively searched was low. The quantitative tactics were stupid but effective. Of course, the verticality of video content must be high, and don't send everything like a circle of friends.
Many people turn Tik Tok account into a video version of a circle of friends without knowing it, and finally it gradually becomes a current limit number or a zombie number.
5. Avoid failing the audit
1. Video HD. There are many videos that are so vague that people don't want to watch them. Make sure that it is clear during shooting, editing and transmission, so as to get official approval.
2. Avoid violation information. Hard and wide, guns, tattoos, smoking and drinking, etc. should not appear, otherwise they will not pass the audit. In addition, there are some hidden requirements, such as no secession, no geomantic superstition and so on. When I used to do a Feng Shui project, Feng Shui videos could not pass the audit of a certain sound directly, and they were deleted after being released in a certain hand, and their accounts were blocked.
3. The account number is old and new, which is unusual behavior. If you are new to Tik Tok, sending a video will definitely be censored for a long time, and you can't even send it out. This is what we call abnormal behavior. If you don't conform to abnormal behavior, your number is basically invalid. How to avoid abnormal behavior has improved the activity of the account. If anyone watches it, I will talk about it later.
4. contain watermark. Some people send videos with watermarks of some editing software, so the video audit basically fails, and even if it passes, the broadcast volume is only single digits. If you don't believe me, you can try it.
5. move the video. Some people know how to analyze videos, download other people's videos without watermarks and send them out. I can tell you that your videos won't have a few plays, and your number is basically useless.
Another short video content script is the key:
A script includes a lot of content. If you think you can write a script just by sitting down and writing a pen, you are wrong. Like a car, the script consists of many parts. Not only that, these parts must be arranged reasonably and perform their duties. A good story structure has laws. It takes thousands of parts to make a car, and it is equally complicated to create a script. However, everything inside can be refined into 1 points. As long as you master these 1 points, you will undoubtedly write a better script.
1. The storyline and characters
The creation of scripts generally comes from two points: high-concept ideas, distinctive character development, or a combination of the two.
2. Piece-by-piece God Turn
This is similar to writing a talk show, both of which are: paving the way+laughing points. The foreshadowing can create an expectation, which comes from the "core hypothesis", and the punch line is to reinterpret the core hypothesis.
3. Three-act structure
Professionals may argue about "one scene/paragraph", but they all agree to use the three-act structure to tell the story, and the first and second scenes both end with turning points.
what are the advantages of presenting yourself? This is a kind of identity exchange and perspective exchange. It is of great benefit to make good use of it. Show the other side that the masses can't see.
Applicable conditions:
1. Professionals unknown to the general public
2. People are interested in this
3. At the same time, some characters or occupations are involved
4. You know something about this profession
5. The dialogue is concise
Remember, movies are visual media, and stories are performed, not told. So try to keep the conversation simple.
The visual angle should have two characteristics: 1. Distinctive; 2 transmit positive energy or create positive emotions
Take a modest attitude towards your own excellent things; For what we can't get, it is this sour tone. This is a fixed routine for "good things".
Applicable conditions:
1. How to look for different perspectives, sometimes you are not in the party, and you really can't understand it.
2. It is common to look for a perspective. If the whole of Tik Tok has a strong attitude towards a certain topic and a certain person, try it.
6. All scenes should promote stories, or show people, or both. Anything that has nothing to do with it is unnecessary and should be cut out.
7. Add the plot
There are indeed many magical operations (such as technical flow) in Tik Tok, but if the background or plot of these operations is not good, we can add them ourselves.
For example, for the video that has been popular to a certain extent, we continue the plot in the form of anti-routine, plot development (follow-up plot), beginning to spoof, attitude response and so on.
It can be said that many popular videos are based on very popular videos, so don't imitate them blindly. You can give full play to your intelligence to change the plot and be creative. This is not a fixed routine, but a move that can be widely used.
8. The power of raw edges
We praise those beautiful things and emotions, but it is unique to use raw edges to add them. Raw edges are different from objects. The burr is an careless flaw, but it shows affection and truth. Pure natural raw edges are precious, so everyone has to make them artificially.
9. the transformation between spoofing and seriousness
when spoofing is excessive, you should be serious, and when it is excessive, you should be a little naughty. But you love too much, so be serious.
the same person carries out the second-level routine on the other side, and the routine is reversed.
the second-level routine has a very clear function, just like the second-level joke, which can greatly increase the probability of praise.
How to write a short video script with vibrato
If you don't remember it, share a universal rule:
Contrast: subject contrast-who, where and what; Plot contrast; Contrast of popular routines
*** Ming: For fans, skillfully use mv technique to set off
In fact, you don't have to worry about whether the shooting technique is professional or advanced enough. Taking short videos as social particles, not a work, sincerity is more important than skill.