The difference between a car supermarket and a 4s shop, is it reliable to buy a car in a car supermarket?

With the continuous improvement of people's living standards, more and more people want to buy a car. Consumers often have the habit of shopping around when buying a car. Recently, some friends said that they didn't know whether to go to the auto supermarket or the 4S shop to buy a car. So what's the difference between a car supermarket and a 4s shop?

The concept of automobile supermarket comes from Europe. Just as department stores sell different brands of products, car supermarkets also sell various models of various car brands. Therefore, the difference between auto supermarkets and 4S stores is mainly the diversification of brands. The first auto supermarket in China is Suning.cn Auto Supermarket, which is located in nanjing xinjiekou with an area of 65,438+0,500 square meters.

In addition to brand diversification, auto supermarkets also have one-stop services, where consumers can complete car purchase, loan, licensing, insurance and other businesses. Automobile peripheral industries, such as beauty, maintenance, accessories, used cars, etc., have corresponding services in automobile supermarkets.

Although department stores are places to buy things, they are also places for leisure and entertainment, just like car supermarkets. Automobile supermarkets can achieve the most perfect and comprehensive service by expanding their business scope outside the industry (such as catering, recreation and fitness), which is incomparable to 4S stores.

But now many people go to department stores to find products, and then go back online to buy things, because online shopping is cheaper, which is undoubtedly the biggest challenge for auto supermarkets. The response of auto supermarkets to this aspect is also very simple, that is, the cars sold in auto supermarkets are cheaper than those in 4S stores, because auto supermarkets are not directly supervised by manufacturers, so the prices can be lowered.

Is it reliable to buy a car in the auto supermarket?

Generally speaking, it is quite reliable. In today's society ruled by law, there are fewer and fewer black-hearted businesses, and the supervision of the Internet also makes bad businesses have nowhere to hide, so most auto supermarkets are still relatively reliable now, but everyone should pay more attention before buying a car, and try to choose a car supermarket with large scale and good reputation.

Looks like the 4S store is closing?

That was not the case. Although 4S stores are not as good as auto supermarkets in terms of price, auto supermarkets are not as good as 4S stores in terms of reliability of car sources.

In a sense, the auto supermarket is equivalent to the secondary dealer of the auto trade city. Most of their car sources are provided by 4S shops, and a few come from some unknown channels. The vehicle source of 4S shop is provided by a single manufacturer, and the reliability is obviously higher.

Compared with the price, consumers are more willing to spend more money on more secure cars, which is the fundamental reason why auto supermarkets can't affect the status of 4S stores. In addition, what auto supermarkets need more is a deep enough car culture and social civilization to support them, otherwise the cars on display will be shredded like toys in the toy area of the supermarket, so the development progress of auto supermarkets in China is still very slow.