How to treat the future development trend of mobile Internet?
The number of users in cmnet will reach 7 1 10,000. As the basis of the development of an industry, the user scale is particularly important in the early stage of the development of mobile Internet, and the user base has become an important factor in determining the development of the industry. In 20 12, the number of users in cmnet reached 450 million, a year-on-year increase of 26.7%; In 20 12, the mobile internet market reached 76.75 billion yuan, up 96.2% year-on-year; With the development of sub-sectors and the innovation of new businesses, it is estimated that by 20 14, the market scale of cmnet will reach1940.7 billion yuan. The following is the development trend information of the mobile Internet industry compiled by the lecture hall of China:
In the future, the proportion of smart handheld terminals will exceed 70%.
According to the statistical report of iResearch, the market share of smart phones in China is only 20%, which is far lower than that in Europe and America where the market share of smart phones exceeds 50%. In contrast, there is a lot of room for development. At the same time, the popularity of smart terminals makes the boundaries between desktops, laptops and mobile terminals more and more blurred, and many functions that could only be realized on desktops or laptops have been increasingly realized on smart mobile terminals.
Search will still be the main application of mobile Internet.
Compared with the traditional Internet mode, the mobile Internet has a great demand for search, which is very suitable for searching related information in the mobile state. Mobile phones for mobile search and information will still be the main application of mobile Internet.
Mobile and desktop complement each other.
The advantages of mobile and desktop will complement each other and realize the complementary effect of mobile and Internet. For example, on weekends, the usage rate of mobile internet is higher, while the desktop is mainly working days. When users use mobile terminals to access the Internet more, it will bring huge business opportunities to application vendors.
LBS will be the trend of mobile Internet in the future.
Location-based service (LBS) will be a very big breakthrough application in the future mobile Internet. The biggest difference between fixed and mobile Internet is that mobile is very localized and has great advantages in location service and location information. Vendors can provide more services and integrate users' location information. For example, when you are in a strange place, you may turn on your mobile terminal, and you can easily find hotels, restaurants and entertainment places nearby.
New consumption pattern
Mobile network will bring new consumption patterns. The consumption pattern of mobile Internet is very different from that of desktop computers and notebook computers, and users want more personalized services. Therefore, how to seize the users of mobile Internet and provide them with a brand-new consumption mode of advertising and information services has become the focus of the industry.
There is still a lot of room for the development of the mobile Internet.
There are still many markets based on the mobile Internet that can be tapped, with unlimited imagination. With the advent of the mobile Internet era, the popularity of smart terminals and the large-scale popularization of cloud computing, many previously unimaginable applications will become possible.
The mobile Internet is an open world.
In the era of mobile Internet, uploading, downloading and browsing are all decided by users themselves. No matter the platform, application or terminal, we should abide by the principles of openness, freedom and fairness, so that users can really get the best application and be welcomed by users.
Cloud computing changes the mobile Internet.
In the future, there will be more cloud-based applications and cloud computing on the mobile Internet. When the technology and speed of terminals, applications, platforms, technologies and networks are improved, there will be more creative and practical applications.
The popularity of mobile Internet has attracted countless entrepreneurs, and most entrepreneurs firmly believe in the classic model of mobile Internet entrepreneurship: as long as there are users, there will be no profit. However, in the past few years, most entrepreneurs have been hit hard by the mobile Internet, and they can't make money with users. Have you ever wondered why?
Current situation of mobile internet
The wave of mobile Internet is sweeping all aspects of society. Popular applications such as news reading, video programs, e-commerce shopping, public transportation, etc. all appear on the mobile side, and the downloads in Apple and Android stores have reached tens of billions, while the scale of mobile users has surpassed that of PC users. This made enterprise users aware of the necessity of mobile applications and began to plan and explore the mobile Internet, which objectively accelerated the development of enterprise mobile application market.
Do what to make money?
Speculate to make money
Can you make money by speculating on concepts? It is estimated that many people don't understand it. Let me explain it to you in detail. In fact, when every concept is on fire, there is always a group of people speculating on concepts to make money. For example, when WeChat was on fire, a person claimed to be WeChat marketing guru and talked about WeChat marketing everywhere. The cost of a class is nearly 10 thousand. Many people in traditional industries don't understand, but they want to learn, so they pay high prices to listen to their speeches, so they all make a lot of money. In addition, specifically, there are also writers, trainers and self-proclaimed masters. The content is nothing more than how to open the micro-signal, how to promote it, what is the micro-signal, and what is the significance of the micro-signal to the development of enterprises. The titles of micro-signals that change in the future generally look mysterious, so that laymen can pay for them. I have read a book about micro-signal marketing written by a person, half of which is about the meaning of micro-signal and how to open it. I checked the author's information. He is a marketer.
Operating App to make money
In this era, there are still some people who can calm down and do things, that is, those who really work hard on products, really make products and operate apps, find the right market positioning, and make products with peace of mind, and some of them have developed, such as ink weather, tiger-flapping maps, palm reading and other apps, which have been developing for three or four years. At the same time, the accumulated users have basically exceeded 50 million, and it is very hard to operate an app. The emergence of these apps subverts traditional industries, creates emerging markets, improves the quality of human life, and subverts outdated traditional markets. This is the real mobile Internet, and its existence is a technological progress.