How to do a good job in the sales of cemeteries and underground palaces, but also make people not disgusted?
First, promote the brand through precise positioning
Search engine advertising, e-mail marketing, professional forums and website publishing.
Second, tell stories and feelings.
Don't get directly involved in the business, tell more stories, such as how you satisfied a customer who wanted to find a treasure house for the elderly at home. Think from the customer's standpoint, how to show yourself and how to provide services.
China's culture is filial piety culture. We often see Emperor XXX say on TV that "this dynasty governs the world with filial piety". The whole filial piety culture is the traditional culture of China. How to explain your understanding and service through the traditional culture of China is the core of your company's brand and positioning.
Third, highlight your own value.
There are many companies doing the same business. What is your value? What's the difference with others? Positioning/service quality/cost performance/speed and convenience? Customization? Comfortable feeling or something.
If there is no differentiation, it is difficult to make its own characteristics.
Generally speaking, I think about my problems from the customer's point of view, rather than expressing my strength and advantages.