Pioneer of Sun Road in Li Hongxin

—— Li Hongxin, deputy to the Ninth and Tenth National People's Congress, national model worker and chairman of Shandong Sun Paper Co., Ltd. At the end of August 2005, American International Paper searched hard in China for four years, inspected a number of paper-making enterprises, and finally made the choice of joining hands with China Sun Paper to form a strategic partnership. Many media have evaluated this cooperation as a classic case of the combination of Chinese and foreign papermaking, which has become the direction of China's papermaking internationalization strategy. Since 1990s, Sun Paper has shown a good trend of leaping development, with a big step in two years and a peak in three years. At the beginning of the century, Li Hongxin, its "leader", planned to cross a new peak as a new starting point to start a new career-to create a billion-dollar enterprise and a century-old enterprise. He turned his eyes to the forefront of world papermaking. How to integrate into the international papermaking environment and compete with international papermaking, so as to create the miracle of China private papermaking entering the international market! Li Hongxin is a miracle worker! In the past 20 years, Li Hongxin led Sun Ren to turn a small village-run factory from ruins into a large paper-making enterprise with 7,000 employees, total assets of 6 billion yuan and annual production capacity of 6,543,800+3,000 tons. The main products are three series of 654.38+0.50 varieties, such as high-grade wrapping paper, high-grade industrial base paper and high-grade cultural office paper. For more than 20 years, they have been at the forefront of the paper industry, and they have embarked on a road to revitalize the national industry. In 2005, Sun Paper will complete the output of 165438+ 10,000 tons, realize the sales income of 5.5 billion yuan, and realize the profit and tax of 660 million yuan. Economic benefits are among the best in the same industry in China. The enterprise has successively won the titles of "Top Ten Best Economic Benefit Enterprises in China Paper Industry", "National Best Economic Benefit Enterprise", "Eighth Five-Year Plan Meritorious Enterprise", "AAA Excellent Enterprise with Credit", "National Civilized Township Enterprise", "Advanced Unit of Water Pollution Prevention in Shandong Province" and "Top 100 Well-known Enterprise Groups in Shandong Province". A scene of history seems to have happened yesterday. 1On July 26th, 1997, Shandong Sun Paper Group waved colorful flags, sang and laughed, and the second batch of "Shuangjia" technical transformation projects approved by the State Economic and Trade Commission was fully completed. Just after the ribbon-cutting ceremony, Li Hongxin, who had just gone abroad to order for a few days, rushed to the scene, which surprised the cadres present. At the emergency meeting of middle-level and above cadres held a few minutes later, he revealed a shocking news: several foreign consortia came to China to seize the beach with abundant funds of more than 654.38 billion yuan, and invested 350,000 tons of high-grade coated paperboard production line in a paper mill in the south, which is under negotiation. In Japan, he resolutely quit the travel activities arranged by Japanese guests, took a plane all night, and then transferred to the train to rush back to the company non-stop, just to gather everyone to study how to fight quickly. 1in March, 996, when he visited Mead Paper Company in Atlanta, USA, he came across a high-grade coated kraft paper board production line. He knows that this kind of paper in China is imported, and the country spends a lot of foreign exchange every year. After returning to the company, he held a meeting to study the project. What Li Hongxin didn't expect was that his opinion was rejected. After a year, the papermaking market changed suddenly, and several foreign consortia are building super-large papermaking bases in the south. If you stay put, you are in danger of being eliminated. So, in the early morning of July 27th, Li Hongxin, who stayed up all night, took the idea of starting the high-grade coated white cardboard project and went to the meeting of senior and middle-level cadres of the company to study. However, some people still think that the 654.38+ 10,000-ton coated paperboard production line has just started, and many paper mills have dumped it, so there is no need to take such a big risk. Take a deep breath. Li Hongxin analyzed the situation of the paper industry with everyone and said earnestly, "This is a rare opportunity. If you miss it once, you lose a market. If we don't go today and others go tomorrow, we won't catch up again. " The market is like a battlefield. Only by seizing the initiative can we move forward step by step, miss business opportunities and fail. Weigh the pros and cons, analyze the gains and losses, focus on the future and be brave in pioneering. Li Hongxin convinced everyone with his cool, wise and pioneering consciousness. 1 01month/day, the production line of high-grade coated kraft paperboard with an investment of 500 million yuan and an annual output of 100000 tons broke ground. In the fierce competition of market economy, as a modern entrepreneur, one should not only have the courage to stand up to meet challenges and make bold decisions, but also have the superb quality of adhering to a scientific and realistic attitude and being cautious. Li Hongxin seeks one development opportunity after another with extraordinary thinking. According to his own economic trend and market information at home and abroad, he made quick and sensitive responses and accurate judgments with a strong sense of competition, risk, innovation and pioneering. Seize the opportunity again and again, develop and strengthen yourself again and again, until you are at the forefront of Chinese township enterprises. 1in the spring of 985, according to the economic information and market situation at home and abroad, Li Hongxin resolutely eliminated the wrapping paper that had just become popular in the market and introduced the second kind of cardboard, which caused an uproar in the whole factory. Some people say that he is fooling around, others say that he is not satisfied, and even some people go to Li Hongxin's office with a big pot when they start a business, which smells like "recalling the bitter experience". Li Hongxin suggested that they say, "The earth is turning every day. If you are always on a fulcrum, you may be pried up. Only by finding more fulcrums can we stand firm. " By the end of this year, No.3 carton board was popular all over the country, and people were deeply impressed by Li Hongxin's courage and courage in making such a decisive decision. Then he focused on the international advanced papermaking technology and invested more than 200 million yuan to develop thermal transfer base paper, wax base paper and playing card face paper, which made this small factory on the verge of bankruptcy glow with vitality. The train of the times entered the nineties. 1992 In the spring, an old speaker from the south of China, like a mighty spring breeze, opened the most fascinating page in the history of China's economic development. Because of its far-reaching influence and significance, the people of China will always remember this spring. Almost at the first time, Li Hongxin responded quickly: opportunities call for development; Great development requires great ideas. Time waits for no one, and paper mills should unswervingly follow the road of development. Small development, can only always follow others, can not escape the fate of being eliminated; Great development will take the lead in the competition and remain invincible forever. He resolutely gave up the steady rolling accumulation development model and made the decision of rapid expansion and development. This year, he took the pattern and went to Shanghai and Beijing to find information. Finally, he turned his attention to Dongguan, Guangdong Province, and talked about joint venture projects with Zhongnan Co., Ltd., and later invited the other party to visit the factory. The representative of Zhongnan Company was attracted by the strict management and bright development prospect of Li Hongxin, and decided to join the project. From 1992 to 1993, four joint ventures with the United States, Canada, Hong Kong and other countries and regions emerged:/kloc-0 established Chengxin Company in August 1992 with a registered capital of 700,000 US dollars, mainly producing and operating writing paper, copper base paper and computer printing paper; 1February 1993, Sun Company was established with a registered capital of 8.728 million US dollars, mainly producing and operating high-grade packaging paper such as coated white cardboard; 1March 1993 Maple Leaf Company was established with a registered capital of 900,000 US dollars, mainly producing and operating high-grade electrostatic copy paper; 1In August, 1993, Golden Eagle Company was established with a registered capital of 200,000 US dollars, mainly producing and operating high-grade coated kraft paper products. This time, in line with international capital, * * * introduced foreign capital of US$ 28.6 million. Because of its accurate selection and high technology content, it has become a "sunrise" industry for enterprises. Its products not only sell well all over the country, but also enter the markets of more than ten countries and regions such as the United States, Japan and Australia. Facing the opportunity, Li Hongxin always looks at it affectionately. In the face of competition, Li Hongxin relies on the courage of entrepreneurs to follow the trend. 1997 Eliminate all interference and merge Yanzhou Xinglong Paper Mill; 1999 merged Jiaxiang Paper Mill and Yutai Paper Mill to acquire Yanzhou Thermal Power Plant; It also invested154 million yuan to launch a power plant with an annual output of 1800 kW/h; With an investment of 500 million yuan, an annual output of 654.38+10,000 tons of high-grade coated kraft paperboard production line will be put into operation. In 2002, Li Hongxin made another big effort. Sun Paper and Hong Kong Jianhui Company joined hands to build the most advanced production base of coated packaging paperboard in Dongguan, Guangdong. In 2003, it invested 65.438+0.08 billion yuan to build a high-grade white cardboard project with an annual output of 300,000 tons, and the enterprise became a veritable king of packaging paper in China. In 2004, an annual output of 200,000 tons of high-grade information paper with an investment of 600 million yuan was successfully put into production; In August this year, the project with an annual output of 300,000 tons of advanced coated paper with an investment of 850 million yuan was successfully tested again. One big project after another, one big business after another, Li Hong believes that his unremitting struggle spirit and excellent management ability will lead Sun Ren to continuously achieve a new world of enterprise development. At present, Sun Paper has reached the domestic first-class level in high-grade packaging paperboard industries such as coated white board and coated white board, and kept pace with the world advanced level, laying a solid foundation for Sun Paper to become an international enterprise, enhance its international competitiveness and participate in international paper competition. After more than ten years of ups and downs, Sun Paper's tortuous development course makes it clear that modern science and technology are the basic factors to promote the development of enterprises. The key for enterprises to gain a firm foothold and remain invincible in the market development is to have modern high-tech science and technology, compete for the market with new and excellent products and participate in the competition. He believes that the competition in the market is the competition of the quality of scientific and technological products, and in the final analysis, it is the competition of talents. Only by "gathering talents" can enterprises flourish. Li Hongxin often said, "Those who compete for the world must compete for people first, and those who seize the market must seize people first; Development depends on talents and prosperity depends on science and technology. In the market competition, whoever has talents will have the foundation for starting a business. " Therefore, he is thirsty for talents, eager for talents, accepting talents, not sticking to one pattern, boldly using them and caring for them. 1992 is the most prosperous year for enterprise scale, level and technical transformation. In March this year, when he heard that Li Shigang, the legal representative of Huafeng Paper Mill, had retired from the leadership position, he immediately rushed to Hangzhou, Zhejiang Province to hire Li Shigang as a consultant. The first two times, Li Shigang felt mentally uncomfortable. Li Hongxin was not discouraged. Knowing that Li Shigang has rich experience in papermaking management, he is an expert in the design and production of coated white paperboard, and is invited for the fourth time. Li Shigang was moved by the spirit of Li Hongxin, immediately packed his bags and came to the company with Li Hongxin. Li Hongxin's invitation to Li Shigang is widely circulated in the paper industry. To this end, many paper experts and engineers from all over the country came to Li Hongxin. Zhang Yukun is one of them. She used to be a senior engineer in Shanghai Paper Research Institute. Ten years ago, Li Hongxin often went to Shanghai thousands of miles away to ask her for advice on how to make paper. After retirement, she ran to Yanzhou without thinking. The purpose is to meet the young man who asked for advice from himself and his paper mill. Who knows, this old man who has worked in the paper industry for more than 40 years is reluctant to leave at a glance. Li Hongxin treats experts just like guests, and experts are also willing to contribute to the enterprise. On June 18 last year, 67-year-old Zhang Yukun suddenly received a plane ticket to Japan. She was moved to tears when she found out that Li Hongxin personally arranged it. She never mentioned to anyone that she had two sons living in Japan. Although her children repeatedly asked her to spend her old age in Japan, she refused. Careful Li Hongxin learned the secret from the director of a paper mill in Shanghai, and personally put him on the plane. Ten days later, old Maggie Cheung Kun appeared in front of Li Hongxin again. She said, "I can't live without our company." Whoever has talents will have tomorrow's market. When six students from Hunan Institute of Light Industry came to the head office, he personally arranged gas stoves, televisions and other supplies for them. When the weather is cold, he first calls the boiler room to send heating to the engineers and technicians; Their birthday cakes are all written by Li Hongxin himself and made to order in the factory. Li Hongxin kept in mind that "science and technology are the primary productive forces", and he often said that market competition is the competition of scientific and technological strength of products. Over the years, Li Hongxin has closely focused on the market, implemented effective "talent strategy" and "famous brand strategy", and driven by the "talent strategy", continuously increased investment in science and technology, continuously developed new technologies and new products, improved the scientific and technological quality and added value of new products, and created its own "famous brand products", which enabled Sun Paper to win the initiative and the decisive right in the market competition. In order to find talents, Li Hongxin has visited 265 and 438+0 universities and scientific research units, and introduced technology and outstanding talents at all levels with superior conditions and generous treatment. At present, the company has a college education of 386 1 person and 456 senior and intermediate technical titles. After several trials and tribulations, Sun Paper relies on technology and talents to make the enterprise step by step out of the predicament of being on the verge of bankruptcy more than ten years ago and become a bright pearl in the industry. In recent years, Mr. Enterprise has created two excellent products, two provincial products, six domestic blank products, and three products won the gold medal in China International Paper Expo. As a representative of the National People's Congress and the National People's Congress, Li Hongxin felt a heavy burden on himself. He kept in mind the purpose of serving the people wholeheartedly and put the interests of the people first. The paper industry is a big polluter, but from the perspective of social benefits, Li Hongxin regards environmental protection as the "life project" of enterprises, adheres to the "three simultaneities" of environmental protection, and improves the sewage treatment facilities according to the national governance standards to the letter. 1September, 1996, when the acid-separating lignin water treatment facility with an investment of 2.58 million yuan was dismantled, everyone could not agree at the meeting of the company's leadership team, and some people suggested making do for a few years. However, Li Hongxin said, "In terms of environmental protection, we should not be afraid to spend money. We should put social benefits first and focus on future generations. " He personally raised the hammer and smashed it. Many employees present shed tears, which, after all, they earned with sweat! He chose one of the seven schemes, went to the alkali lignin water treatment system, built the middle wastewater treatment project, and set up five high-standard sewage treatment centers in five factories. During the ten years from 1989 to 2005, Sun Paper invested more than 600 million yuan in pollution control projects, which made the sewage discharge all up to the standard and was well received by deputies to people's congresses at all levels, local governments and the masses. Li Hongxin believes that the development of enterprises cannot be separated from the support of local people. He extracted more than 3 million yuan from enterprises, built asphalt roads and tap water bathhouses for nearby villages, and did many good things for the people. He also attached great importance to education and other public welfare undertakings in his hometown, and donated more than 1 10,000 yuan to local schools. Starting from 654.38+0.996, he set up the "Sun Cup Scholarship" in Yanzhou City to encourage students to study hard for the country and the people. He kept in mind the people's great trust, followed the Constitution and laws in an exemplary manner, kept close contact with voters and electoral units, listened to voters' opinions, wishes and demands, actively participated in the discussion of state affairs, and put forward more than 60 suggestions, criticisms and opinions to governments at all levels and relevant departments from the interests of the people, giving full play to the role of people's representatives. Sun Paper was developed by 30 peasant brothers led by Li Hongxin, so he has always regarded "hard work and plain living" as the enterprise spirit. As the legal representative of the enterprise, Li Hongxin holds certain powers, but he never abuses his power, let alone abuses his power for personal gain. He is honest, impartial, honesty-oriented, and morality-oriented, which has become his way of life. Li Hongxin's selfless dedication and noble moral sentiments fully demonstrated party member's integrity. Li Hongxin has gone through a rugged road, and Sun Paper has also gone through a rugged road. Li Hongxin has gone through a successful road, and Sun Paper has also gone through a successful road. However, Li Hongxin was not intoxicated by it. He knew that the road ahead would be bumpy or even longer. He knows that the road to extension will never end. He knows that future success requires more efforts and more efforts ... He is more concerned about a better tomorrow for Sun Paper. His goal is to reach 2.6 million tons of pulp and paper by 20 10, with sales income of/kloc-0.5 billion yuan, and to compose the most beautiful music of China papermaking.