China Naming Network - Almanac query - How to give your company a good name?

How to give your company a good name?

One is the geographical naming method, which names companies with regionally recognizable words, such as Fujian, Guangdong, Xunxun, Shanghai, Jiangsu, etc. Second, Chinese and foreign naming methods, using Chinese names with similar pronunciation to English; Third, the image naming method, using common things that can be associated with names; Fourth, the efficacy naming method, named after the actual efficacy and value of the product; Fifth, the number naming method, named by homophonic numbers; Sixth, the naming method of time, using time-sensitive words, such as Daoguang, Kangxi, Qing and Ming; Vii. Vision naming method, named after the company's development concept and future pattern.

I. Regional nomenclature

The regional naming method refers to the naming of company names with local representative words or directly with regions, such as Fujian, Guangdong, Xunzi, Shanghai and Jiangsu. Companies can rely on the development of local fame to connect companies with regions and complement each other. When the company becomes bigger and stronger, it can even promote regional reputation and economic development, such as Tsingtao Brewery, Kweichow Moutai, Mengniu Milk and so on.

Second, Chinese and foreign nomenclature

Chinese and foreign naming method is to choose a suitable word in English or other languages, and then transliterate it in Chinese to translate the name into Chinese. The translated name has no English meaning, but its pronunciation is similar. Chinese and foreign naming methods give the company a novel international sense, make consumers feel "foreign" and help us explore overseas markets.

Third, the image naming method

Image naming refers to naming things that people are familiar with, easy to associate and can produce a sense of picture. The function of image naming is to make customers think of our company when they see something. The object of image naming should be something familiar to people or common in life. It is also more convenient to make the company LOGO.

Fourth, the naming method of efficacy

Functional naming refers to highlighting the value and effect of the company's products or business in the company name, which is conducive to attracting and positioning consumers and making our company clear to customers in need. If the utility of the product is the same as the actual description, there will be a substantial breakthrough in the promotion of the company.

Numeric nomenclature of verbs (abbreviation of verb)

According to the homophony of numbers, we can combine different numbers into words with different meanings. For example, (520 is I love you), (13 14 is a lifetime, (99 is a long time) and so on. When the company is named by numbers, the name will be interesting and humorous. Numbers are indispensable things in people's lives and can be seen every day. When customers see the numbers with the same name as our company, they will recall us and deepen their impression.

Sixth, the naming method of the year

For some companies with historical origins, highlighting the years is one of the advantages. The annual naming method refers to the use of the annual number or words with the characteristics of the times in the name, so that consumers can understand that our history is long and trustworthy. For example, Daoguang, Kangxi, Qing, Ming and Yuan, or modern words such as liberation, anti-Japanese war and founding of the country.

Seven. Visual naming method

Vision refers to the company's future development direction and expected goals. Vision can give people a bright future, and consumers will expect the company. If our vision is big and can be realized, customers will increase their trust in us, which will be of great help to promote and deepen customer contact.

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