Journal cover design principles
The main function of academic journal covers is to build a visual bridge for information transmission between readers and journals. The visual art of text is first and foremost an element of artistic modeling. Different fonts have different independence, giving People perceive things differently. Here are some recommended journal cover design principles for you.
⒈Normativity
my country's "Chinese Standard Serial Publication Number" (GB/T9999-2001) and other regulations clearly stipulate that the following items should be marked on the cover of the journal: First, the title of the journal . Include possible concurrent titles and supplements. Second, the year, month and volume of publication. Third, the person responsible (including the organizer or editor or editor-in-chief). Fourth, Chinese standard serial publication number barcode. Fifth, if a single or bound volume of a journal exceeds a certain thickness, the title, volume number, issue number, and publication year should be printed on the book. Sixth, the numbers on the cover should use Arabic numerals.
The spelling of Chinese book and magazine titles is basically based on words as writing units. Capitalize the first letter of each word. Due to design needs, all capital letters can also be used. The title of a journal (including supplementary title) should be as short and clear as possible, and must be consistent with the specific disciplines and knowledge areas covered by the journal. When using abbreviated journal titles, the principles should be intuitive and non-misleading. The title should be consistent wherever it appears in the journal.
The cover should accurately indicate the journal information. The cover (including the front cover) of the journal should indicate the title (including the title of the supplement), volume, issue and year, and the editor if necessary. All numbers are expressed in Arabic numerals. Journals with a thickness exceeding 6 mm should have the above items marked repeatedly on the spine. The cover design form of the journal should be stable, and advertisements should not be placed on the cover. The title of the journal should be placed in a prominent position on the cover and marked in a font that is easily legible to general readers. Journals with indexes should be identified on the cover. Covers (including inside front covers) do not number consecutive pages of the journal.
As for the printing position of Chinese standard issue numbers, the national standard stipulates that for periodicals, in addition to the copyright mark, the International Standard Issue Number (ISSN) should also be printed in the upper right corner of the cover. The domestic unified issue number is printed at the bottom of the front cover.
⒉ Artistry
Journal cover design should strive to enhance the aesthetic value that is consistent with the content of the journal, from the aspects of blank space reservation, background segmentation, composition form, color matching, layout arrangement, etc. Design an artistic style that fits the characteristics of the journal and is full of distinctive personality. Style is personality. The cover of an academic journal is an image with unique visual effects that is closely related to the journal's brand. The cover of an academic journal should be able to show the unique visual effects and cultural connotation of the journal, with obvious artistic style and iconic significance. The composition form and segmentation tone of the cover must, to a certain extent, reflect the editor's publisher's philosophy and academic pursuits, the subject and professional scope of the publication's content, and the positioning of a specific readership. The cover of "Nature" uses an almost full line of weight to place the title of the journal in the center of the top, which is eye-catching. The picture from the most influential article of the current issue is used as the main component of the cover image.
⒊Innovation
Innovation is the soul of progress and the driving force for the development of academic journals. If a journal wants to become a famous brand, it must pursue innovation in an all-round way, from innovation in publishing content, innovation in publishing methods, innovation in publishing enterprise system to journal cover, so that it has a unique charm. The innovation in journal cover design is mainly reflected in having its own personality and characteristics, which can attract more readers. The characteristics of the cover are first reflected in the colors and pictures, allowing readers to find their favorite publications at a glance among many publications. Cover design should be diverse, stylized, and high-quality. The methods and design concepts of academic journal cover design are more innovative.