Why is Pinduoduo closed?
1. Why is Pinduoduo closed?
1, violating platform rules.
Shops that violate the rules of the platform will inevitably be closed. The platform has its own operating rules. As long as you violate the rules of the platform, whether it is wrong or not, it will be blocked. It's just a matter of how long this store will be closed.
2. Forbidden words
In the process of operating the store, if the store is illegal, they can directly correct the illegal words, but they may also receive malicious complaints from some buyers. After a buyer complained maliciously, he asked the merchant for money or directly complained to the Industrial and Commercial Bureau for compensation from the merchant.
In this case, the merchant must first check whether the product really has this problem, and if so, rectify it immediately; Secondly, merchants should refuse communication methods outside Pinduoduo, and in the face of malicious buyers, merchants can complain;
Finally, in view of the problems existing in the goods, the merchants can refund according to the specific situation without worrying about losing money.
3. False transactions
There are many ways to improve the sales volume and evaluation of goods, but businesses should take proper channels and never improve the evaluation of baby sales through false transactions. Deduction of false transactions will directly affect the registration of official activities of the store.
In the case of punishing goods or shielding shops in violation of regulations, not only buyers can't find shops, but also visitors to shops will be seriously affected. Therefore, once there is a false transaction violation reminder, the merchant must first check whether the order has a false transaction order. If it is not a false transaction order, it can appeal.
Don't complain if there is a false transaction.
Step 4 sell fake goods
Selling fakes is a taboo for e-commerce platforms. At the beginning of the establishment of various e-commerce platforms, the system was not perfect. In order to attract shops to settle in, it is unlikely to pay attention to the issue of banned goods.
However, if the merchant wants to operate the store for a long time, the merchant should abide by the rules of the platform, and in the face of malicious complaints, he can prepare shopping vouchers, small tickets, authorization certificates and other materials to make complaints.
5. Failure to deliver the goods on time
If there is a shortage in the store, the merchant should write it clearly on the product details page in time and inform the buyer of the delivery time in time to avoid the buyer complaining about the delivery problem.
There are two main ways to deal with complaints: the first two times are not deducted, you can make compensation for breach of contract independently, and negotiate with the buyer to cancel it, so as to try not to let the buyer complain.
Understand the common irregularities in shops and pay attention to avoid them in daily operations. Only by building a healthy store can it develop steadily for a long time.
2. What are the reasons for the insufficient traffic in Pinduoduo stores?
1. Your store may have unsalable goods.
If a product can't be sold after 30 days, it will become a unsalable product, reduce the weight of the store, affect the search ranking of the product, and the traffic will be greatly reduced.
2. Your product category may be wrong.
At the time of product release, many product categories are similar, and it is easy to choose the wrong product in the early stage, such as warm water bags, which are divided into many types and electric ones.
And electric thermos bottles for household appliances. Although these three categories are a kind of products, they may not be noticed in the initial stage of promotion, but after the weight is improved in the later stage, the corresponding population allocated by the platform is completely different.
It will lead to lower conversion rate, and the platform with lower conversion rate will think that the product is unpopular and the traffic weight will be reduced.
So choosing the wrong category will affect the store traffic. If the category selection is inaccurate, it may even violate the rules, resulting in the store being punished.
3. Whether the products are timely and seasonal.
A store generally has drainage products. When the traffic reaches the bottleneck, merchants will attract more traffic by optimizing their products.
But there is a misunderstanding here, not that optimization can bring traffic. As a businessman in Pinduoduo, you should understand that many products are cyclical.
4. The pricing does not match the existing population.
Different products are priced by different people. If you have done low-priced activities, and the price has been greatly reduced, most of the visitors who like low-priced products during the activities are people who like low-priced products, so once the activities are over, the prices will be restored to the original prices, and the low-priced people will be quickly lost. The loss of people is reflected in the data, which will reduce the flow of shops.