How is the promotion and cooperation scheme of the commercial operation center of "Interactive Business Circle" of Good Luck Alliance formulated?

Since the domestic subprime mortgage crisis in the United States, the economies of all countries in the world have been generally affected by it, and the financial tsunami is imminent. China is famous for its export-oriented economy, which is closely related to the global economic trend. The domino effect of the financial crisis was immediately reflected, and the export business of various provinces plummeted, leading to a series of economic downturns such as factory closures, migrant workers returning home, employment difficulties and shrinking consumption. Under the current severe economic situation, the leaders of the central and local governments at all levels have issued a call to stimulate domestic demand, ensure employment and stimulate consumption. As a populous country, China has an absolute rigid demand for consumption. The problem is how to guide the orderly and benign growth of consumption. At the same time, the operating efficiency of circulation enterprises has been strengthened, and both sides have made efforts at the same time, so that the regional industry and commerce will continue to receive good news!

Question 1: How to solve the current situation of consumption without forest accumulation?

Strategy 1: provide emergency preferential assistance to consumers, stimulate domestic demand and stimulate consumption.

Since the financial crisis, people have been calling for the consumption of cash vouchers and vouchers from Taiwan Province Province and Hongkong to China. If it can be issued, most consumers will welcome it because their interests are "in sight", but the biggest problem that hinders the rapid start of this proposal is "how much can it be issued?" How long can it be sent? "

In fact, various forms of consumer vouchers and vouchers have been used as one of the marketing means of enterprises and spread all over the country. At present, consumer demand can quickly match the supply of coupons through electronic means, information means and market means, thus reducing the cash investment of the state and the government and prolonging the service life of coupons.

The main consumption patterns of members of the "interactive business circle" are established from the above starting point.

1, members spend, merchants send points, 1 points is equal to 1 yuan, which is 20 times faster than bank cards.

All walks of life use the terminal management system based on Internet information technology to complete the value cycle of repeated consumption on the merchant alliance platform through value-added services such as "interactive business circle", "member transaction settlement management software" and "multifunctional terminal media publishing system". The application of the Internet is perfectly connected with the marketing of physical stores, providing businesses and consumers with the leading terminal ultimate unique mode and humanized value-added services, and bringing maximum value experience to businesses and consumers. Let the "interactive business circle" better serve the merchants, benefit the people, bring business opportunities to the merchants and open the door to marketing.

Any consumer member who takes a card to the alliance physical store or online shopping mall can get extra membership points donated by the merchant or shopping mall.

For example, merchants use 10% as the promotion fee to the "interactive business circle" platform as the commission, and members use the "smart card" of Good Luck Alliance Network to spend money in any alliance physical store or DK Mall. Every time a member spends 1000 yuan, the merchant or DK mall will give 1000 points. Membership points are stored in the "interactive business circle" network platform for redemption.

2. The score is 1: 1 to obtain online value-added services, 1000 yuan is used as 2000 yuan consumption, and 1000 yuan is recovered.

For example,-1: What are the three benefits of consumer membership?

The same goods, the same price, the same service, including value-added services that give points for promotion, consumers will go to alliance businesses that give points for consumption.

Members spend 1 1,000 yuan with smart cards in alliance merchants, and alliance merchants will give members 1 1,000 points, which can be used as shopping cash or fully exchanged for goods on the "interactive business circle" network platform, or participate in queuing for value-added cash back. For consumers, it is equivalent to spending 1000 yuan to get 2000 yuan.

For example -2: How do consumer members add value?

"Haier" color TV set sells 2000 yuan/set in Gome, and Suning Appliance also sells 2000 yuan/set. The two companies sell exactly the same products, and Gome only offers discounts. However, Suning launched a promotional activity of "Buy 100 Send100000 points" (enjoy the value-added service of Good Luck Alliance Network with points). If you buy a "Haier" color TV in Suning and get an extra 2000 points given to you by the merchant, you can join the queue on the Good Luck Alliance Network, and then the Good Luck Alliance Network will return you 2000 yuan in cash.

Excuse me: As a consumer, where will you go to buy "Haier" color TV?

The answer is yes. ""Go to Pujin Electric to buy it.

Suppose:

Suning's shopping guide will tell you again that it may take several months or even longer for this 2000 yuan cash to be returned. . . Will you still buy "Haier" color TV in Suning to get your money back?

The answer is also yes. I will buy it in Pujin and get it back for 1000 yuan.

Because this 2000 yuan cash is taken for nothing, it is worth waiting for. If you go to Gome to buy the same goods at the same price, you are afraid of a 10% discount, and the money you paid will never come back in 10 thousand years.

Another example is:

DK Mall is an online deduction mall initiated by Good Luck Alliance Network. Its charm lies in …

When you buy Haier color TV in Suning Appliance, you get 2000 points, and you can queue up for a refund on the "interactive business circle" network platform. At this time, there is another "beautiful refrigerator" in the deduction mall. The prices of the mall and Suning Store are 10000 yuan, so you only need to pay 8000 yuan in cash and 2000 yuan.

The answer is yes. Not only did you give away a Haier color TV set, but you also bought a beautiful refrigerator at a 20% discount. Such a good thing is really called "1000 yuan for 2000 yuan" ...

Good luck alliance is to build a bridge for the marketing promotion of various merchants and manufacturers through electronic information means, and carry out "equivalent management" on their integral certificates, which is convenient for consumption selection and business circulation.

After integration, the number of points certificates may be large, and it can also run for a long time. In daily consumption, consumers choose to use it according to their needs anytime and anywhere, and the effect is obvious and in-depth.