Business plan of lighting shop

In the ever-changing modern society, the frequency of using business plans is on the rise. By making a business plan, writing down the pros and cons, and then scrutinizing them one by one, entrepreneurs can have a clearer understanding of this project. Want to learn to draw up a business plan but don't know who to consult? The following is my business plan of lighting shop, I hope it will help you.

At present, with the warming of the decoration market, the lighting market closely related to decoration has gradually attracted people's attention. With the increasing demand of lighting market, many investors have turned their attention to this industry, and opening a lighting shop has become a good entrepreneurial project. What preparations do you need to make before starting a business to open a store successfully? Let's have a look.

1, funds.

Generally speaking, lighting shops in second-and third-tier cities need about 5000-65438+ 10,000 yuan or more to open stores, with more in big cities and less in small cities. This is related to rent, water and electricity, labor and local price levels, and cannot be generalized. However, except for rent, decoration and other expenses, the cash on hand is generally not less than 50 thousand yuan.

2. Site selection.

The location of the store determines the quality of business. Unless you have great financial resources and a large retail area, the address of the lamp shop should be around the existing building materials market or around the retail outlets with lamps. If those good places are not easy to rent, it is also a good choice to buy building materials through the only way!

3. Sales positioning.

That is, what kind of consumer groups will the lighting store have in the future. There is no high school and low positioning, or it is very vague, which will inevitably affect future sales. Therefore, sales positioning must be practical and in line with local consumption levels. If the positioning is higher than the local average level, it may lead to the situation of high and low music and cold in front of the door.

4. Former brand.

A good lighting shop must have one or two brands to attract early consumers. A good brand can not only drive the sales of other products, but also increase the popularity. If you want to be more worry-free, you can also choose to be a manufacturer's shop.

5. Source of supply.

How to find sources of goods? Generally speaking, it is advisable for small shops to purchase goods from nearby wholesale markets, and other products can be transferred or distributed to other products. Although the profit is thinner, it will not cause too much product backlog because of the problems of vision and experience. Unless there are special circumstances, it is generally not suitable to go to Guzhen to purchase goods.

6. Product style, quantity and variety.

There should not be too many styles in the lighting shop, no more than three colors for each product, and no more than 3-5 sets for each model. Strictly control cash flow! Pay more attention to the relationship between product and positioning, price and market, color and store style when purchasing goods, so as not to cause backlog.

7. Necessary things before opening.

2-meter-high herringbone ladder; Impact drill; A screwdriver, a pair of pliers, a small hammer, some insulating tape and self-tapping screws. In addition to sanitary tools, you should also buy some clean soft cloth to wipe the lamps; Account books and pens, tables and chairs for customers to rest.

8. Staffing.

It is recommended to employ 1-2 shop assistants with industry experience and 1 electrician, who can work part-time or full-time. Recruiters should not only look at looks and sports, but also pay attention to eloquence and character.

9. Preparation before opening.

(1) Do more publicity to maximize its influence;

(2) We can consider making special offers for some products to benefit consumers;

(3) Go through various formalities such as industry and commerce and taxation to avoid unnecessary troubles;

(4) Decorate the storefront and keep it clean and tidy;

(5) Plan the after-sales service in advance and strictly implement it.

In big cities, people's demand for lighting is huge, but the competition in this market is also fierce. It should be said that it will be difficult for your lamp shop to survive in the fierce competition by imitating the same business. Therefore, before starting a business, we must be prepared to start a business, not only to prepare for hardware such as site selection, but also to seek a different direction for the business direction of lighting stores.

Business plan of lighting workshop Part II I. Implementation summary

1. 1 physical store

Our lighting shop mainly focuses on lighting, light sources, lamps and lamp accessories, but also distinguishes the core of home lighting, commercial lighting and engineering lighting, in which home lighting is mainly for the younger generation. Now most buyers and residents are mainly young people, so the lighting is mainly romantic, exotic and innovative in Japan and South Korea, supplemented by classical elegance and modern simplicity. As the country puts forward energy conservation and environmental protection, we will also advocate energy-saving lighting in the future.

Because commercial lighting mainly faces commercial customers, we should face every customer with the purpose of quality first, after-sales service and intimate service, and stimulate the concept of thinking what customers think and being anxious about what customers are anxious about.

1. Home lighting: sheepskin lamp, acrylic, crystal lamp, modern LED crystal lamp, ceiling lamp, wall lamp, chandelier, desk lamp, floor lamp, mirror headlight, creative lighting health lamp, etc.

2. Commercial lighting: downlights, spotlights, ceiling lamps, tubes, emergency lights, brackets, lamps, etc.

3. Electrical accessories: switches, sockets, switchboards, ballasts, sectional disconnectors, converters, etc.

4. Light source: LED single lamp, LED strip, lamp tube, LED downlight spotlight, energy-saving lamp, lamp cup/bulb.

Engineering lighting: street lamps, electrical materials, etc. (gradually refined)

Second, the market analysis

At present, the construction of large, medium and small cities in China is developing rapidly. Real estate development and urban construction, the recent rebound in housing prices in first-tier cities in China, and the current consumer groups are mainly young people, and they all pursue the concept of individuality, taste and comfort, which will bring a new round of opportunities to the decoration industry and building materials market.

Throughout the lighting market, the lighting market in first-tier cities has always been dominated by big brands, all of which are operated and consumed in the mode of shopping malls. In some areas, there are individual storefronts, and almost all second-and third-tier cities are individual storefronts, operating in a store-sitting mode. The products in the store are single and the styles are not innovative, which means that there is still a lot of room for development in the lighting market. Future lighting operators need to be professional, caring and assured in order to win the market. With the improvement of people's living standard,

Since the beginning of spring, the LED lighting industry is also warm. With the European Union's total ban on incandescent lamps, the application of LED lighting has entered a qualitative stage. With the promotion of China municipal government projects, commercial lighting and chain lighting are expected to accelerate their penetration.

The data shows that the revenue growth rate of Philips Lighting Division in 20 12 is double digits, reaching 10.5%. Looking forward to 20 13, Philips predicts that the annual revenue growth rate of LED lighting will be 40%.

The industry is very optimistic about this year's LED lighting market. Some people think that thanks to a series of industrial support policies, the LED lighting industry in China has a huge potential market. According to statistics, from 2009 to 20 13, the compound growth rate of market scale reached 43.58%, and it is estimated that by 20 13, the LED lighting market in China is expected to reach 73 billion yuan. The National Development and Reform Commission recently issued the "Semiconductor Lighting Energy Saving Industry Plan", which made it clear that the output value of LED lighting energy saving industry will increase by about 30% annually, reaching 450 billion yuan in 20 15 years.

At present, there is a huge demand for lighting in China. In 2065, there were 4.38+0.65 million incandescent lamps and12.69 million energy-saving lamps in Chinese mainland. From 2007 to 2065, the compound annual growth rate of 438+02 reached 7.59%, and the market demand for straight fluorescent lamps was 830 million. The analysis shows that these traditional lighting sources and lamps are the target replacement markets for LED lighting lamps. With the improvement of cost performance, LED lighting lamps will gradually enter these market areas, bringing huge market development space for them.

LED lighting is a general term for lighting with LED lamps. It is different from traditional lighting, such as traditional incandescent lighting and traditional energy-saving lighting. LED lighting will soon replace traditional lighting. Recently, the state announced the incandescent lamp elimination plan, which is also an important measure to promote the popularization of LED lighting. Therefore, LED lighting not only represents a product, but also represents a trend, that is, the future lighting will use more energy-saving and environmentally friendly lamps.

Third, store planning and analysis

Lighting stores operate in a similar way to clothing stores, so there are some places we can learn from in site selection. When you buy lighting, you will think of decoration, saying that decoration is of course a place like furniture city or building materials city, or running a street with concentrated lights, just as people say that they will think of Wangfujing snack street when they eat in Beijing, so as an operator, they can go to the local concentrated blocks or building materials market to inspect the storefront.

1. Sales positioning.

The products in the store are mainly low-end products, supplemented by high-end products (this can be adjusted according to the consumption level of the local market). The purpose of making low-end products first is to reduce risks, give yourself a process of getting familiar with the market and products, and then slowly transform into high-end products after having some experience.

2. Shop decoration

(1) The ceiling height shall not be less than 2.8m

(2) The interior decoration should not be too bright and there should not be too much natural light;

(3) The reserved area should be fully considered in the installation position of lamps and lanterns on ceiling and wall. The width of the wall is not less than 0.5m, and the ceiling grid is not less than 0.8m2 If possible, 4-6 headlamps with the size of 1m2 should be reserved in a prominent position.

(4) The decoration color should be one main color and no more than two auxiliary colors. Too many colors are too miscellaneous, which will have the opposite effect of usurping the role of master;

(5) Store layout should be reasonable. Headlights or products with large sales volume should be given priority to, occupying a prominent position, other products should be built around them, and more small lights should be placed in corners and cylinders.

3. Source of goods

1. Generally speaking, it is advisable for small shops to purchase goods from nearby wholesale markets, and other products can be adjusted or distributed. Although the profit is thinner, it will not cause too much product backlog because of the problems of vision and experience.

4. Necessary things before opening.

2-meter-high herringbone ladder; Impact drill; A screwdriver, a pair of pliers, a small hammer, some insulating tape and self-tapping screws. In addition to sanitary tools, you should also buy some clean soft cloth to wipe the lamps; Account books and pens, tables and chairs for customers to rest.

5. Staffing

It is recommended to employ 1-2 shop assistants with industry experience and 1 electrician, who can work part-time or full-time. Salespeople must have some sales experience. (It is better to have customers)

6. Selection of dealers

When opening a store, there must be one or two well-known brands in the store, and the store is not suitable for acting as an agent at first. When you open a shop, you can screen out which brand is recognized by the local market, and you can also investigate the local people's trust in the brand and make a systematic investigation. (Opal, Osram, Lonon, Philips, Panasonic, Huayi, etc. Need detailed screening). Colleagues choose some small brands to do it, and at the same time use well-known brands to attract consumers, which will bring some customers to the store and attract the sales of small brand lighting, lamps and light sources, which greatly meets the needs of different consumers. In the future, we will try our best to let consumers come here and find all the lighting needed for home decoration.

7. Shop promotion

Store decoration began to do publicity. In the early stage, I made some product brochures, and sent salesmen to various home improvement design companies, sales departments, communities under renovation, construction projects to be completed soon, municipal companies, hotels, office buildings, residential communities, property companies, home textile stores and major traffic intersections with dense communities to distribute some product leaflets.

8. Internet marketing

After the normal operation of the store, you can consider increasing online sales. After all, the habit of online shopping has gradually penetrated into many people's living habits, and they can find what they like without leaving home. We can put our products on the platform of furniture websites through negotiation, and colleagues can use online platforms such as Taobao and Yi Bei to form online and offline integrated stores. If local customers see products online, they can also give a little discount when buying them in the store to stimulate consumption.

9. Physical store sales

In-store consumption regularly engages in some promotional activities. Customers who come to the store for consumption on weekdays can make a reduction of several hundred yuan and apply for a card. When they accumulate a certain number of points, they will be upgraded to different levels of members, and colleagues can enjoy the free service of clearing or repairing lamps.

Fourth, after-sales service.

Need to decide or solve

Business Plan of Lighting Shop Part 3: Lighting-oriented shops are mainly aimed at the younger generation in Japan and South Korea, focusing on romantic, unique and creative lighting with individual taste. Supplemented by modern simplicity and classicality; But also pay attention to adding some cultural colors. For example, some ceramic art lamps are introduced, and their products combine ceramic art with lighting products with Millennium cultural characteristics; Let consumers appreciate the Millennium ceramic culture of China. Provide customers with their own designs or create personalized lighting for customers after inquiry. Of course, we should also advocate energy-saving lighting and respond to the slogan of low carbon and environmental protection!

1, market

The real estate development and hot-selling decoration industry in large, medium and small cities across the country continues to be hot, driving the consumption field of the home improvement market. Modern young consumer groups pursue the concept of fashion, comfort, taste and personalized home improvement; Promote the rapid growth of the home lighting industry. Guangzhou is one of the five national central cities in China, the largest city in South China, and the economic, financial, logistics and cultural exchange center in South China. Guangzhou's real estate is booming in recent years, and the lighting market still has great potential.

2. Investment and finance

If the store is located in Guangzhou, it needs some funds at the initial stage. How many people does it take to open a store in partnership? According to the current market economy, if four people are in partnership, each person will contribute about 50,000 yuan, which is estimated to be profitable after the third month.

3. Organization and human resources

At the beginning of the franchise, there were four partners, two of whom mainly managed the store, one mainly contacted the manufacturer to order, and the other was mainly responsible for advertising.

4. Industrial background

At present, the lighting market is very good, many of them are still in their infancy, and there are many business opportunities. In recent years, the lighting industry in China has developed continuously, rapidly and steadily. According to the survey data of China Lighting Society, even if it is conservatively estimated that there are 1 100 million households using energy-saving lamps in China at present, it is even more difficult to count hotels and public places using energy-saving lamps. According to statistics, the total market of energy-saving lamps in China exceeds 654.38+0.2 billion every year, and it grows to 2065.438+0 at a rate of 30%. The application rate of high-efficiency energy-saving lamps in urban lighting is over 85%. Moreover, with the increase of sales in the real estate industry, the personal consumption of lighting has intensified, which has effectively promoted the growth trend of decoration lighting in the same industrial chain and highlighted the huge space in the lighting industry market!

5, product overview

Entrepreneurial lighting products are divided into primary and secondary, with sub-themes. We will continue to develop our own brand-new products and launch five themes that are more suitable for domestic home lighting, children lighting, hotel lighting, creative lighting and personalized lighting.

Advantages, the advantages of main lighting, meet the needs of the public, can show the customer's personality, according to the customer's ideas; There are priorities and themes. Customers can easily find what they like, which is environmentally friendly and energy-saving, and also responds to the call of low-carbon life!

6. Lighting prospect

In recent years, the rapid development of the real estate industry has promoted the prosperity of decoration and lighting in the same industrial chain. According to the network, although the growth momentum of the real estate industry has generally slowed down or even declined since 2008, it has had a certain impact on the lighting industry. However, with the acceleration of urbanization in China, city squares, traffic roads, new residential areas, home decoration, shopping malls, office buildings; All need the decoration of lamps, and the demand for lighting products in urban construction will continue to increase. And with the continuous upgrading of consumption structure, people begin to pay attention to the decoration of home lighting, and the demand space of lighting industry will continue to expand.

7. Overview of market characteristics

People's living standards are getting higher and higher, and the individualization of room development urges home lighting to pursue artistic effects more and more. Therefore, simple, fashionable, personalized, healthy, energy-saving and environmentally friendly green lighting products have become a new fashion. Because of this; It also greatly promoted the lighting industry.

8, purchase decision-making process

When people buy lighting, they often mainly look at their own needs. Lying is harder. Older people need to be steady and simple, and young people need to be beautiful. So the variety of products is very important. Lighting stores can't sell only one type of products, but should be comprehensive and give customers a choice. In addition, the price is often considered by customers, and the price cannot be too high;

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