China Naming Network - Almanac query - What is the principle of displaying goods in shops?

What is the principle of displaying goods in shops?

1. First-in, first-out principle: first-come-first-served goods are displayed, just like the shops and warehouses now sold.

2, the principle of classified display: according to the brand, category, performance, specifications, clean and tidy, each product with a sign, stacked outward.

3, the principle of everything: all goods face outward, front row to back row are the same positive outward, a commodity is signed, and the price is placed at the lower left of the commodity.

4. Customer-friendly principle: easy to take, easy to see and easy to take (increase the desire to buy).

5. Related exhibition principle: consider seasonality, festival solar terms and commodity related combination exhibition.

6. Effective centralized display principle: including new products, high-priced and high-margin goods, combined display can be displayed in a golden position.

7. Vertical display method or progressive display principle: display according to specifications, brands, shapes and colors. There is a sense of quantity and price band, which makes customers have the impulse to buy.

8. The principle of partition wall leaving the ground: in order to prevent damage, damp-proof and rat-proof.

Extended data:

Commodity display type:

1. Vertical display and horizontal display: Vertical display means that similar goods are displayed on a set of shelves from top to bottom, and customers can easily see all the goods at once. Horizontal display is to display similar goods horizontally, and customers need to walk back and forth several times to see all the goods clearly.

2. Cheap display and high-end display: Float display is a kind of cheap display, which gives customers a feeling of family and can stimulate customers' desire to buy. Counters need to give customers a high-grade feeling, which can be done through luxurious shelves and lighting treatment.

3. Sample display: representative goods in the counters of shopping malls are displayed separately, such as clothes and new model hangers, which should be displayed to customers in a three-dimensional way.

4. Movable display: For some goods, you can use movable display, such as clothing. Salespeople choose one of them as uniforms, which is also a sales skill. The salespeople themselves are vividly displaying the goods, and the effect is eye-catching and the effect is the best.

Baidu Encyclopedia: Commodity Display