What are the sofa introduction procedures and sales techniques?
The first type: sell the use value of the product itself, which can only be sold for 8,000/set
If you just treat it as an ordinary sofa and put it in an ordinary store, use With ordinary sales methods, maybe it can only sell for 8,000 yuan at most, and it may also encounter the price reduction to 7,800 yuan from the proprietress of the neighboring store to attract customers. This is the tragic ending of no value innovation.
The second type: sell the cultural value of the product, which can be sold for 11,000 yuan/set
If you design it as the most popular sofa this year, it can be sold for 11,000 yuan. The secret trick of the proprietress of the shop next door to lower the price to attract customers will probably not work, because your sofa has culture, and consumers are willing to pay more for this culture. This is the cultural value innovation of the product.
The third type: sell the brand value of the product, you can sell it for 15,000 yuan/set
If you label it as a famous brand, it can sell for 15,000 yuan/set . It’s useless to scream loudly at the store next door for 7,800 yuan/set, because your sofa is a branded product, and almost everyone is willing to pay for the brand. This is the brand value innovation of the product.
The fourth method: sell the combination value of the product, sell it for 20,000/set
If you make the sofa into a "city living room" series shape and combine it into a set, with warm and fashionable , exquisite home packaging, named "I love my home", one group is called city impression, one group is called living room impression, and one group is called footprints of love. It is no problem to sell a set for 20,000 yuan. The proprietress of the store next door is asking for 7,800 yuan per set, but it’s useless. The family of children will drag their mother to buy your “I Love My Family” family portrait. This is the value innovation of the product portfolio.
The fifth type: sell the extended functional value of the product, sell it for 25,000/set
If you suddenly find that the material of the sofa is: 100% copper, imported marble from Spain, Then I will help you discover its fashion, nobility, elegance, individuality, and collection value. You can definitely sell it for 25,000 yuan/set. At this time, the landlady next door is probably embarrassed to pay 7,800 yuan/set, because no one believes that a 7,800 yuan/set sofa has collectible value. This is the extended value innovation of the product.